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On WeddingWire since 2013


A truly only Brides Bridal Showroom. Beautiful, clean, cozy, and entertaining. Come in, visit, and schedule your bridal appointment locally or online.


A wedding dress showroom located in Visalia & Fresno, California. Visalia location offers dresses for brides, mothers of the bride and groom, bridesmaids, and flower girls. They also offer dresses for social and other special events. What's Up Europe has been part of the wedding industry in Central Valley for more than 34 years. They dress wedding parties around throughout California. The company specializes in customized wedding dresses and evening attire.

Services Offered

What's Up Europe employs talented Bridal Stylists to help you pick the best dress for your special occasion. The dress boutique offers dresses designed by Helena Etchart-Tine, especially for the couple. In addition, the showroom provides dressing lines from other designers, including Allure Couture, Soterro & Midgley, Essense of Aurtralia, Kenneth Winston, Justin Alexander, Sincerity, Sweetheart, Lillian West, and Wilderly by Allure. Services provided by What's Up Europe include dress alterations, cleaning, and preservation. The following bridal attire items are offered:

  • Bridal gowns
  • Plus-size gowns
  • Sample gowns
  • Veils
  • Hair accessories
  • Hispanic or Latinx-owned
  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?


How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Full Customization
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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4.6 out of 5 rating
41 Reviews
  • Quality of service
    4.6 out of 5 rating
  • Average response time
    4.6 out of 5 rating
  • Professionalism
    4.6 out of 5 rating
  • Value
    4.5 out of 5 rating
  • Flexibility
    4.6 out of 5 rating
92% Recommended by couples

6 User photos

41 Reviews
Brooke Henriksen
Brooke H. Married on 09/26/2020
5 out of 5 rating

10/10 recommend!

What's Up Europe was great to work with! I absolutely loved my dress. Everyone was so helpful and attentive to my needs. Such a great small business and love the work that they do.
Angela Married on 05/10/2019
5 out of 5 rating

Loved my dress!!

Melissa is amazing! She helped me from beginning till few days before wedding! I had no idea what style dress I was wanting! She was so helpful from alterations to picking my dress up! She knew of a health life situation that I was going through and she helped me tot he fullest! She always had an ear to hear but I loved hearing her talk about life. From bride to bride Melissa you鈥檙e a beautiful person and I am thankful for your help! 鉂わ笍
Brittany L. Married on 09/01/2018
5 out of 5 rating

Best Dress Ever for the BEST DAY EVER!

I can't say enough about the team at Whats up Europe. They were busy with appointments and still managed to make me feel special even though I was a walk in. I found the perfect dress and after consultation decided I wanted to customize it. After many fittings (all so professional and wonderful), they made me the PERFECT dress for my day. I can't thank them enough for making me a priority and making every visit wonderful.
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WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

Real Weddings

Kathryn & Christian
53 photos 路 09/18/2021
Isaiah & Idaliah
84 photos 路 09/14/2019


Professional Network & Endorsements

2 Endorsements
A&G Studio Photography and Videography A&G Studio Photography and Videography Wedding Videographers

All the brides that we have worked with who got their dresses at Whats up Europe have nothing but good things to say. Their dresses are so beautiful and they really great to work with!

Toasts and Bells Toasts and Bells Wedding DJs

Beautiful dresses and wonderful service!

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