Virani Jewelers is first and foremost, a family jeweler, renowned for carrying the purest form of 22K gold and certified diamond jewelry. From one store in New Jersey to multiple stores in the Tri-State area, their legacy of three decades is built upon the strength of patron relationships. Virani Jewelers places great importance upon their relationships, viewing each piece of jewelry not merely as a product to be sold, but a living part of your life and reflection of yourself. A commitment was made to patrons by establishing a process of hand selecting pieces, due diligence to verify quality, and finally, a competitive per gram price.