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x4 Award winner
Award winner thanks to recommendations from couples on WeddingWire.com.
  • 2026
  • 2022
  • 2020
  • 2019

True Beauty & Co.

Makeup
Billie
Tatiana
Erma
Cyndi
Melissa

Recommended by 100% of couples

About this vendor

Operating out of Tucson, Arizona, True Beauty & Co. Makeup Artistry specializes in wedding hair and makeup.

Services Offered

True Beauty and Co. Makeup Artistry offers on-location makeup and hairstyling services for you and your wedding party. Each package includes complimentary false lashes for both you and your guests, along with consultations, travel expenses, and assistant fees for larger groups. True Beauty and Co. Makeup Artistry specializes in bridal makeup services, focusing on red carpet looks.

  • Red Carpet looks
  • Soft glam
  • Bridal makeup application
  • Natural makeup
  • Tattoo coverage
  • Hair services - By request only

Features

Black-owned

Woman-owned

Small team (2-10 members)

Experience

  • 9 years in business

  • We speak English and Spanish

Links

Visit website

FAQ

What is the base price for blowouts for brides?

$150

What is the base price for updos/styling for brides?

$200

What is the price of trial service for updos/styling for brides?

$150

What is the base price for updos/styling for attendants/family members?

$125

What is the base price for traditional makeup for brides?

$150

What is the price of trial service for traditional makeup for brides?

$50

What is the base price for traditional makeup for attendants/family members?

$125

What is the price of trial service for traditional makeup for attendants/family members?

$50

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Assistant Fee
Consultation
Travel Fee
Trial Service

What beauty services do you offer?

Consultations

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of True Beauty & Co.

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

True Beauty & Co. delivers responsive, professional, and personable bridal hair and makeup. Reviewers praise flawless, long-lasting looks, excellent color-matching for diverse skin tones, thorough trials, on-site convenience, and a calm, fun team energy. Highly recommended.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

True Beauty & Co. delivers responsive, professional, and personable bridal hair and makeup. Reviewers praise flawless, long-lasting looks, excellent color-matching for diverse skin tones, thorough trials, on-site convenience, and a calm, fun team energy. Highly recommended.

Billie
Billie Sent on 10/10/2025
5 out of 5 rating

An Amazing Experience!

I recently got married and was torn about whether to have my makeup done professionally. With less than a month to go before the big day, I reached out to Shani at True Beauty & Co., hoping she’d be available—and to my relief, she was! Shani was incredibly responsive, setting up a short Zoom consultation where she walked me through her makeup and hairstyling services, as well as the packages she offered. She followed up promptly, and I was able to secure the date with her.
On my wedding day, Shani and her teammate Enid arrived right on time and made me feel like an absolute queen. Shani’s kindness, professionalism, and excellent communication made the entire process so smooth and stress-free. I couldn’t have been happier with the result! If you have a special occasion and want to look and feel your most beautiful, I wholeheartedly recommend True Beauty &Co.!
C
Cortney Sent on 06/04/2026
5 out of 5 rating

Highly recommend

I reached out to Shani about a month before my wedding, she was very responsive, professional, and courteous. I came from out of state so she did a Skype video with me before my wedding and went over everything I wanted. On the morning of, she came to me with everything. She made sure I was comfortable and conversation was very easy. She did exactly what I asked for and made me feel so beautiful on my special day. I’m highly recommend her to anyone needing any type of make up done.
Tatiana
Tatiana Sent on 05/28/2026
5 out of 5 rating

True Beauty & Co Really Live Up to Their Name!

If you're looking for a calm, welcoming, and positive bridal hair and makeup experience, look no further. Shani and Enid were such a joy and pleasure to work with! Their positive, calm, and fun attitudes really helped set the tone for my wedding day and they made me look and feel amazing! Being a POC bride, I was very concerned with my wedding day look being off due to a lack of available foundation options or beautician knowledge but with True Beauty & Co. I was in the best hands possible from our initial call up to the Big Day. Shani and Enid are both extremely experienced in their fields and were able to enhance my natural look while making me look (and feel) like a princess. They answered all my questions regarding products and styling choices and were experts at implementing those tiny little details discussed during our trail run. 10/10 would recommend for any and all hair and makeup needs.
Erma
Erma Sent on 05/24/2026
5 out of 5 rating

Absolutely loved it!

Shani was amazing. She is so nice & makes you feel so relaxed & comfortable. Did a trial before wedding. She listened to what I loved & did not love. For the wedding she did an amazing job. I got so many compliments from guests on how flawless the makeup looked. She also gave me a little touch up bag for later. That was very thoughtful. The picture below is not photoshopped. Thank you Shani for giving me even more confidence on my wedding day. I would absolutely choose you again for any future events.
J
Jami Sent on 05/12/2026
5 out of 5 rating

True Beauty Co. 5 star service

Working with True Beauty Co. Was exceptional. My hair and makeup was better than I could have imagined. I not only felt beautiful I looked beautiful as well! Highly recommend if you are looking for professionals that are kind, accommodating and experienced!
Cyndi
Cyndi Sent on 04/24/2026
5 out of 5 rating

Makeup for photo shoot!

Shani was amazing, super creative and really listened to everyone's desires and needs. I would definitely have her again!
Melissa
Melissa Sent on 04/21/2026
5 out of 5 rating

Great experience!

Shana was very responsive and professional from day one. She provided makeup services for me and a bridesmaid, and set us up with other beauticians as needed for remaining hair and makeup needs. She answered all my questions, and worked with me to develop a look that I loved. Her tips for getting ready and skincare product recommendations also made a huge difference. She and her team travelled to our venue and were efficient but very fun to get ready with. Great experience overall!
Kathleen
Kathleen Sent on 04/13/2026
5 out of 5 rating

Excellent team of hair and make-up artists!

I can't recommend this hair and makeup team enough! Shani's communication was seamless from the first inquiry to the big day or my daughter's wedding. The whole process was stress-free and the quality of work was incredible. They perfectly captured the look the bride wanted as well as all of the bridesmaids and the mother of the bride. All of our looks lasted the entire evening. They truly made us all feel list the most beautiful versions of ourselves!
A
Arlette Sent on 04/12/2026
5 out of 5 rating

A wonderful experience!

True Beauty and Co were wonderful to work with! Shani and her team did my bridal hair and make-up as well as my bridesmaids. Shani was extremely professional and helpful during all our interactions. She even suggested skincare products that would help my skin look and feel better for my trial make-up appointment as well as for wedding day. She made sure to follow up after my trial appointment to address any concerns I may have had and/or make adjustments based on my experience. She was kind, funny, personable and made me feel super comfortable while working together. I couldn’t recommend her or her company more. You won’t be disappointed!
T
Tori Sent on 04/08/2026
5 out of 5 rating

They were very kind and bubbly. I left them looking beautiful. Got a lot of compliments along with my hair and makeup staying on all night long. Great experience and definitely would recommend. Very great company to book with.

My stepmothers make and hair stayed in all night. They did amazing on her. The price was very reasonable and the outcome was amazing for the price.
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Awards

64
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
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Team

Shani Williams
Shani Williams
Owner

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