Skip to main content
Weddings
x4 Award winner
Award winner thanks to recommendations from couples on WeddingWire.com.
  • 2026
  • 2022
  • 2020
  • 2019

True Beauty & Co.

Makeup
Billie
Erika
Charlotte
Diamond
Shakenya

Recommended by 100% of couples

What is the story behind True Beauty & Co.?

Operating out of Tucson, Arizona, True Beauty & Co. Makeup Artistry specializes in wedding hair and makeup.

Services Offered

True Beauty and Co. Makeup Artistry offers on-location makeup and hairstyling services for you and your wedding party. Each package includes complimentary false lashes for both you and your guests, along with consultations, travel expenses, and assistant fees for larger groups. True Beauty and Co. Makeup Artistry specializes in bridal makeup services, focusing on red carpet looks.

  • Bridal makeup
  • Soft glam
  • Red Carpet looks
  • Natural makeup
  • Tattoo coverage
  • Hair services

Features

Black-owned

Woman-owned

Small team (2-10 members)

Experience

  • 9 years in business

  • We speak English and Spanish

Links

Visit website

What are the most frequently asked questions about True Beauty & Co.?

What is the base price for blowouts for brides?

$150

What is the base price for updos/styling for brides?

$200

What is the price of trial service for updos/styling for brides?

$150

What is the base price for updos/styling for attendants/family members?

$125

What is the base price for traditional makeup for brides?

$150

What is the price of trial service for traditional makeup for brides?

$50

What is the base price for traditional makeup for attendants/family members?

$125

What is the price of trial service for traditional makeup for attendants/family members?

$50

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Assistant Fee
Consultation
Travel Fee
Trial Service

What beauty services do you offer?

Consultations

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage
illustration question

Any other questions?

Reach out about anything you didn't see answered here—no question is too small!

What are real couples saying about their experience with True Beauty & Co. in reviews?

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

True Beauty & Co. receives consistently glowing reviews for bridal hair and makeup—professional, responsive, and flexible. Clients praise long‑lasting, natural-looking results, helpful trials, touch-up kits, and expertise with diverse skin tones. The team travels to venues and makes getting-ready fun and stress-free.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

True Beauty & Co. receives consistently glowing reviews for bridal hair and makeup—professional, responsive, and flexible. Clients praise long‑lasting, natural-looking results, helpful trials, touch-up kits, and expertise with diverse skin tones. The team travels to venues and makes getting-ready fun and stress-free.

Billie
Billie Sent on 10/10/2025
5 out of 5 rating

An Amazing Experience!

I recently got married and was torn about whether to have my makeup done professionally. With less than a month to go before the big day, I reached out to Shani at True Beauty & Co., hoping she’d be available—and to my relief, she was! Shani was incredibly responsive, setting up a short Zoom consultation where she walked me through her makeup and hairstyling services, as well as the packages she offered. She followed up promptly, and I was able to secure the date with her.
On my wedding day, Shani and her teammate Enid arrived right on time and made me feel like an absolute queen. Shani’s kindness, professionalism, and excellent communication made the entire process so smooth and stress-free. I couldn’t have been happier with the result! If you have a special occasion and want to look and feel your most beautiful, I wholeheartedly recommend True Beauty &Co.!
Erika
Erika Sent on 09/28/2026
5 out of 5 rating

Ten Stars!!

Shani and her team were amazing! I’ll keep it brief because this could be a long drawn out story. But Shani, day of event, was super flexible, helpful, professional, kind and attentive to me and my daughter for my daughter’s Quinceañera. My mother was admitted into the hospital with sepsis and needed emergency surgery the day of our event so I was an emotional wreck. Photos were cancelled, our schedule had changed in order to juggle the uncertainty of the party, but also my mom’s health. So much was uncertain. Shani was calm, understanding, accommodating, she prayed for my mother’s healing, and of course was an exceptional makeup artist that made my daughter and I feel extra beautiful. Ee had the party after my mother’s surgeon stated all went well. Everybody stated my daughter looked absolutely gorgeous! Shani still keeps in touch to ask how my mom is doing and I appreciate her so much. I thank God that Shani found her way into our paths because there is no one like Shani. If I ever need a makeup artist in the near future, Shani will hands down be the first person I look for. Love Shani and my experience with True Beauty!
D
Dre Sent on 09/15/2026
5 out of 5 rating

Shani the Makeup Extraordinaire!

My makeup was beautiful. Long lasting, suited my features well, and the color match for my complexion was perfect. Shani was timely and professional. She talked me through everything she was doing so I was well informed and very excited. I felt confident and beautiful. I highly recommend Shani for your wedding makeup.
L
Leda Sent on 09/14/2026
5 out of 5 rating

Fabulous Wedding Glam

Shani and her team at True Beauty Co. did an amazing job on our wedding hair and makeup. They made our bridal party feel comfortable and we had such a great time getting ready! We all looked beautiful for the ceremony and they even provided touch up bags to refresh before the reception. 10/10 recommend True Beauty Co. for your special day.
Charlotte
Charlotte Sent on 09/08/2026
5 out of 5 rating

10/10 recommend for every occasion!

Shani is absolutely the most amazing artist and person! Her team is so professional and they all do amazing work. I had a lot going on around my wedding and Shani was so flexible and understanding, she really made me feel important and helped the day come together perfectly. Plus the makeup lasted all night and I am a sweaty girl!
A
Adrienne Sent on 08/04/2026
5 out of 5 rating

Amazing Hair & Makeup

I highly recommend this service to brides. They did a great job with my hair and makeup and it was everything I dreamed of. They are reasonable and responsive.
Diamond
Diamond Sent on 07/30/2026
5 out of 5 rating

Awesome service!

Shani did fantastic on my makeup and always showed up on time for my practice run and the day of my actual wedding. She was very professional and she rolled with the punches. Absolutely loved the way my makeup turned out. Would 100% recommend her and use her again.
Shakenya
Shakenya Sent on 07/19/2026
5 out of 5 rating

Glowing Service

I had an incredible experience with True Beauty Makeup Co.! Today’s look was vibrant and natural and artist Shani absolutely delivered. I left feeling beautiful and confident.

Shani has such a gentle touch and an amazing eye for enhancing your natural features rather than covering them up. She took the time to explain the products she was using, offered personalized skincare recommendations, and even shared the products and tools I could use to recreate the look at home. I really appreciated how open and educational the experience was.

She had everything needed to perfectly match and blend my makeup to my skin tone, creating a flawless finish that looked radiant in person. Beyond her artistry, she was incredibly uplifting and positive, making the entire appointment relaxing and enjoyable.

For planning purposes, I like someone who knows lots of vendors so I can be totally taken care of. She has a network of vendors and was able to recommend hairstylists, nail tech, stylist etc… such a bonus.

If you're looking for a makeup artist who is talented, knowledgeable, reliable, professional, and genuinely cares about making you feel your best, I recommend True Beauty Makeup Co. artist Shani. 10/10 experience!

Ok so I will upload some photos my husband:) took a few hours later. Make up was still poppin! I added a bare face photo for reference. I love I still look like me- natural but elevated.
M
Monique Sent on 07/17/2026
5 out of 5 rating

Wonderful experience

I worked with True Beauty & Co for my wedding hair and makeup. Shani and her team were a blast to work with. Myself and my bridesmaids loved their hair and makeup, we received so many compliments. I would absolutely recommend Shani anyone needing beauty services for their special day.
Craig
Craig Sent on 06/24/2026
5 out of 5 rating

As a wedding photographer, True beauty is awesome!!

As a wedding photographer, True beauty is awesome!! Amazing at what they do and incredibly professional! Highly recommend!!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

What awards has True Beauty & Co. won?

74
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
illustration message review

You've seen what other couples are saying

Share what you're looking for and see if it's the right fit for you.

Who is the team behind True Beauty & Co.?

Shani Williams
Shani Williams
Owner

Where is True Beauty & Co. based?

Location

Why use Weddingwire to message vendors?

  • Messaging our verified vendors on WeddingWire is complimentary, safe, and secure.
  • Effortlessly manage vendor communications and planning details in one centralized location.
  • Our mobile apps ensure you can stay connected with vendors anytime, anywhere.
  • For customized pricing and package information, messaging the vendor directly is the quickest way to get the details you need.
View next Wedding Hair & Makeup

Other vendors in Tucson for your wedding

Wedding Vendors

Responds within 24 hours