Run far away from this vendor
Disappointed in Tru Cake’s customer service and business practices would be an understatement. I want to be very clear that the company I’m reviewing, Tru Cakes, is not Sprinkles, whom I left a 5-star review for several months ago.
Within the last year, the business formerly known as Sprinkles, had a transfer of ownership and name change to Tru Cakes. My wedding took place on May 6, 2021 and Sprinkles completed the first half of my order - the wedding cake. As agreed upon in writing, with the purchase of our wedding cake came a 6” round anniversary cake to be picked up approximately a year from our wedding date. This was not an additional promotion that we agreed to after signing the contract, this was included in the contract. The point of this review is to clarify that we were not asking for anything that wasn’t previously paid for and agreed to. All invoices were paid prior to our wedding. Therefore, our order with Sprinkles was not yet completed as we had not picked up the anniversary cake.
On March 22, 2022 I called to discuss picking up the anniversary cake that was included in our order. I explained what was previously stated above. Later that day, one of the owners, Julie Truluck, returned my call from her direct line. The beginning of our conversation was polite. The gist of the discussion was this:
Previously, Tru Cakes had fulfilled the anniversary cake orders for customers who had purchased through Sprinkles. Julie then told me that they made some changes which some were disappointed with. They decided to make a “conscientious” business decision to no longer fulfill those orders because “people weren’t coming to pick them up and it was a waste of money.” I explained that while that was disappointing for them, I still had a contract which included that cake regardless. The new owner told me that what they decided to do was to charge them a “discounted” rate for $35 instead of $65 for their normal cakes. I was confused and asked for clarification as our order was, by contract, not completed. She told me they had not assumed the previous obligations of Sprinkles. Yet, as I relayed to her, it was even stated in a response to a negative review a month ago by the owner that “we [Tru Cakes] are honoring orders.” After pointing this out to the owner, she responded in a begrudging and nasty tone that she would fulfill our order. Would you accept a cake from an owner with not just poor, but malicious customer service? I declined and told her that I was disgusted by her attitude, her bad business practices, and bid her a good day.
Being objective about facts is not being rude, nor is attempting to seek performance of a contract. You can see my prior review for Sprinkles from several months ago - 5 stars. They had flawless performance and customer service. The new owners seem to respond to negative reviews and constructive criticism with hostility. I’m writing this review to help people who were in my situation and needing an update on their anniversary cake.
In short, this was a breach of contract and Tru Cake’s solution for people not picking up cakes was to instead charge their customers twice. I should not have to pay a “discounted” rate for a cake that was already paid for. The cost of the “free” cake was incorporated into whatever rates I paid when the contract was signed and paid for. Additionally, Sprinkles had a policy in place when we purchased from them that if we were a no-show, a $25 fee would be charged. I have no issue with that. Don’t punish a customer with an additional fee who has done nothing wrong. We never received any communication of the new ownership and never agreed to any modifications or alterations to our contract. This was a bad faith business decision by Tru Cakes and we hope others will think twice before working with them.