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The Floral Theory
The Floral Theory
White Bridal Bouquet
White Bridal Bouquet
Dried Arrangements
Dried Arrangements
Arch
Arch
Bridesmaid Pastels
Bridesmaid Pastels
Mantle Arrangement
Mantle Arrangement
Awesome Anemones
Awesome Anemones
Fabulous Fall
Fabulous Fall
Colorful Creation
Colorful Creation
Party Arrangements
Party Arrangements
Floral Hat
Floral Hat
Floral Clip
Floral Clip
Hair Clip
Hair Clip
Floral Crown
Floral Crown
White Floral Crown
White Floral Crown

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Attributes highlighted by couples

Venue Setup
Attention to Detail
Flowers Quality

About

My goal is to create high quality custom florals and greenery creations for all occasions. while focusing on offering clients with a nature organic look with fresh in season blooms. Each design is personally crafted for my clients standards and taste. I am willing to work with couples on a budget and the couples who wants it all. I would love to help create your special day!

  • Woman-owned
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Frequently asked questions

What is the average price for a bridal bouquet?

$250

What is the average price for a bridesmaid bouquet?

$85

What is the average price for a boutonniere?

$15

What is the average price for a low table arrangement (per arrangement)?

$100

What is the average price for an elevated table arrangement (per arrangement)?

$150

Typically, what can a customer expect to pay for your wedding floral services?

$2,000

Which of the following are included in the cost of your floral services?

Clean Up
Consultations
Delivery
Set Up

How would you describe your floral designs?

Romantic
Vintage

Which of the following services do you provide?

Clean Up
Consultations
Delivery
Set Up
Wholesale/Bulk

What types of arrangements do you provide?

Aisle Decor
Altar Decor
Artificial
Bouquets
Boutonnieres
Centerpieces
Chuppah Decor
Corsages
Flower Baskets
Flower Crowns
Flower Petals
Non-Floral
Single Flowers
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Any other questions?

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Reviews of The Floral Theory

5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
5.0 out of 5 rating
101 Reviews
100% recommend it
Write a review
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    5 out of 5 rating
Write a review
The Floral Theory 1
The Floral Theory 2
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+244 User photos
The Floral Theory 4
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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The Floral Theory is highly recommended by multiple reviewers for wedding florals. Dana and her team are praised for their communication, professionalism, and ability to bring wedding visions to life. The arrangements are described as stunning, beautiful, and exceeding expectations. Reviewers appreciate the flexibility, creativity, and helpfulness of the team throughout the planning process and on the day of the event.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The Floral Theory is highly recommended by multiple reviewers for wedding florals. Dana and her team are praised for their communication, professionalism, and ability to bring wedding visions to life. The arrangements are described as stunning, beautiful, and exceeding expectations. Reviewers appreciate the flexibility, creativity, and helpfulness of the team throughout the planning process and on the day of the event.

A
Ashley M. Sent on 04/03/2024
5 out of 5 rating

A Beautiful Display!

Working with The Floral Theory was a simple and easy process which provided much relief during the chaos that is wedding planning. Dana was fabulous; her quick responses and assistance with ordering our flowers was most appreciated, and the entire display was fantastic! We are so grateful we worked with The Floral Theory for our special day.
G
Georgia Sent on 01/06/2024
5 out of 5 rating

Incredible!

Dana and the team at Floral Theory were absolutely amazing. They worked with me and my wedding planner so seamlessly, keeping me informed and working with our vision, bringing it to life in such a gorgeous way. I highly recommend them!!
Michael
Michael T. Sent on 12/27/2023
5 out of 5 rating

Captured Our Vision

Dana and The Floral Theory provided floral and decorative arrangements for our wedding in December 2023. We had 250+ guests at the Arizona Heritage Center. It was an outdoor reception and our desired theme was Southwestern. Dana did a wonderful job with her arrangements. We loved the long table flowers and the candles added a nice ambience (this being a nighttime outdoor reception). The ceremony florals were beautiful and the whole setup definitely elevated our event and gave it an elegant feel. Dana's monochrome white florals captured our vision and matched the desert theme we were targeting. She worked with us throughout the process and we were very satisfied with her service. Highly recommend
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Awards

101
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2018 Winner

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Team

Dana Flanik
Dana Flanik
Owner/Designer

Hi. A few random facts about me! I am a mother of three, a wife, I love going on vacations (don't we all), I am a soccer player, and love to snowboard. I am super competetive, love myself a good sandwhich, love anything that allows me to be creative. I graduated from Northern Arizona University with a double major in advertising and Public Relations.​

Three things that I believe lead me to floraI design are being extremely creative, a love for the outdoors and gardening, and being a planner. Flower design kind of fell in my lap and when I realized that it was a little bit of everything I loved I started promoting my ability and here I am today and loving every minute of it!​

The Floral Theory was established in 2014. I am located in the east valley, but am willing to travel where ever your wedding destination shall be.

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Flowers Phoenix
Flowers Mesa

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