The Floral Theory Reviews
Reviews
5.0 out of 5 rating
![WeddingWire Couples' Choice Awards 2024 Winner]()
5.0 out of 5 rating
101 Reviews
100% recommend it
Awards
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![Michael]()
Michael T. Sent on 12/27/2023Captured Our Vision
Dana and The Floral Theory provided floral and decorative arrangements for our wedding in December 2023. We had 250+ guests at the Arizona Heritage Center. It was an outdoor reception and our desired theme was Southwestern. Dana did a wonderful job with her arrangements. We loved the long table flowers and the candles added a nice ambience (this being a nighttime outdoor reception). The ceremony florals were beautiful and the whole setup definitely elevated our event and gave it an elegant feel. Dana's monochrome white florals captured our vision and matched the desert theme we were targeting. She worked with us throughout the process and we were very satisfied with her service. Highly recommend -
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Khristina R. Sent on 12/28/2023
Great experience
Floral theory went above and beyond my expectations. The ladies here were so kind and easy to work with. My wedding day flowers were gorgeous. I highly recommend going with floral theory for flowers on your wedding day. -
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Molly L. Sent on 12/12/2023
Perfection
The Floral Theory did an AMAZING job with our wedding florals!! She was quick to answer our communication and was willing to adjust quantities to help us get the best look for our big day! She absolutely killed it with the arrangements! They were beautiful and more than we could have ever expected! She kept to the inspiration photos but added her own expertise! We got a few ground arrangements, bouquets and lots of bud vases! The rental process was easy and such a great idea to include the vases! Loved that everything was arranged and ready to go! She was a very quality vendor and I would totally recommend the Floral Theory to anyone for any event!! 11/10!The Floral Theory's reply:
Thank you Molly. Words like this make our day. We are so happy that you were happy with your flowers. -
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Chen Sent on 12/07/2023
Most talented team!
The Floral Theory made my wedding dreams a reality.
I am really picky about florals and decor when it comes to hosting and of course my wedding planning. Floral Theory was the only florist my planner recommended who said they could put together our vision within the budget.
I shared some instagram photos of what I liked and our theme (olive branch, citrus and wild flowers) and they put together a mood board for me to review and revise. The process was easy and they were open to ideas while bringing their expertise.
The end result is everything I thought and more. I highly recommend Floral Theory for your wedding/event floral needs. I have full trust they'll turn your vision into reality for you as they have for us.The Floral Theory's reply:
Thank you Chen! It was a pleasure working with you and we had so much fun turning your vision into reality! -
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![Rachel]()
Rachel K. Sent on 12/04/2023Great company!
Dana and her team were great! They had great communication and were easy to work with. They executed my vision perfectly, especially the flower "'arch" at the alter, which then was another statement piece behind our head table during dinner. I would highly recommend The Floral Theory. -
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Christin S. Sent on 10/08/2023
Perfect Florals for Our Day
Dana and The Floral Theory team are truly wonderful. My now-husband and I knew we wanted florals to be an important piece of our day, but we also needed to be budget conscious. Dana knew how to help us from the start. We deeply appreciated her help in reusing elements and her talent is obvious. She never hesitated to answer all of our minor questions and was game for additions and changes as the day approached.
It's a blessing to work with such incredibly creative people who you can trust to make your day beautiful without worrying about a thing! Thank you Dana and team!The Floral Theory's reply:
Hi Christin,
It was an honor to flower your wedding day. We are so glad that you were happy with your flowers and the process. We really appreciate your kind feedback.
Enjoy married life.
Best,
Dana -
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![Jonelle]()
Jonelle M. Sent on 05/19/2023Floral Theory did an amazing job at my wedding!
I was so excited to work with Natalie at The Floral Theory for our April wedding. From the moment I met her, she got my vision and ran with it. At our design meeting, she did a collage of all the flowers they were proposing. It was so helpful and fun to see the variety and color of everything. My bouquet was absolutely stunning and I did not want to set it down. She did an amazing job with the Arbor at Lindsay Grove. The weather was much hotter than usual and when I checked on her setting up, she was doing an incredible job in the heat. I requested a specific flower for my husband’s boutonniere, and it was really beautiful. So were the cake flowers. She took my inspiration picture to heart. The quality and variety of flowers they provided were beyond my expectations. At our wedding, the floral was the decor and they nailed it! Thank you Natalie so much, for everything!! JonelleThe Floral Theory's reply:
Thank you for your kind words, Jonelle! Congrats again! It was such a pleasure to be a part of your day.
Xoxo
Natalie -
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![Kelly]()
Kelly Sent on 05/11/2023Beautiful work!
Natalie was so amazing to work with to create our wedding day flowers. She understood exactly what I was envisioning and asked all the right questions to assure everything came together perfectly! I am so in love with how everything turned out, from our beautiful fireplace floral, to the tabletop floral and all of the accents in between. I also rented from them most of my candles and pedestals. I highly recommended the floral theory!! The photos speak for themselves, they have such beautiful work!!The Floral Theory's reply:
Thank you, Kelly! Your day was so fun to be a part of and I loved how everything came together! Thanks for letting me be a part of it!
Xoxo
Natalie -
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![Brittney]()
Brittney Sent on 06/28/2023Wedding Floral
Dana at the Floral Theory was amazing! We used her for our ceremony floral and my bouquet and the bridesmaid bouquets. She was informative and enthusiastic throughout the entire wedding planning process. I was a typical stressed out bride, constantly changing my mind on what I wanted. She not only dealt with my indecisiveness but did it professionally and eagerly. Everything turned out beautiful. I couldn't have asked for a better wedding day! -
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![Lexy]()
Lexy B. Sent on 03/15/2023Understood the assignment
We hired The Floral Theory for our wedding at Encanterra 2/25. When first contacting them, I was able to meet with Dana in person at her shop with my future mother in law to go over the vision and inspiration for the wedding. She understood the assignment and quickly got back to me on an estimate. It was easy to communicate with her and her assistant. Out of all the vendors I hired, this was the one I had full confidence in 100% with zero doubts. I was right and they exceeded my expectations. The flowers were so incredibly beautiful I am having some preserved. I wish they lasted forever as they were a complete dream.
The Floral Theory's reply:
Wow Lexy, thank you. Our main goal is to make the process as smooth as possible for our brides. To hear you say that we succeeded means everything. Thank you so much. It was definitely our pleasure to flower your wedding. -
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Aubrey Sent on 05/12/2023
The best experience!
We could not have been more pleased with our experience with Natalie and The Floral Theory. A true professional, she helped us to keep our budget down while providing such beautiful florals that did not skimp on quality in any way. I audibly gasped when I saw my bridal bouquet for the first time. She understood my vision and took it to the next level. I could not recommend Natalie and her team more!!The Floral Theory's reply:
Thank you so much, Aubrey! I’m so glad you were happy with everything and truly enjoyed creating for your day!
Xoxo
Natalie -
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Sam Q. Sent on 03/16/2023
Natalie is amazing!
I met with several florists before deciding to work with Natalie at The Floral Theory. I could not be happier with my decision. Natalie was patient, fun, and easy to work with. Her work is incredible and she made the wedding bouquet and floral arrangements of my dreams. I went through several revisions of what I wanted for flowers and she was always willing to meet with me and adjust my proposal to get it perfect. When I saw my bouquet the day of my wedding, it was even more beautiful than I could have ever imagined and exactly what I wanted. If you want a florist who you can trust to deliver on your vision, you have to hire The Floral Theory.The Floral Theory's reply:
Thanks, Sam for your kind words! Your day was so fun and special and I'm glad I got to be a part of it! Congrats on the marriage!
XOXO -
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Taylor L. Sent on 01/31/2023
Fantastic!!
Such a pleasure to work with! Dana made the planning process easier and really made my dream florals come true on my wedding day. -
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![Kendra]()
Kendra C. Sent on 12/21/2022Amazing experience and unbeatable arrangements
Dana was so communicative and helpful with our decision process and then her creativity and skill brought our wedding vision to life! We are so happy with every detail Dana helped us with to make our day perfect, my personal favorite- the pocket boutonnière! Thank you, Dana! -
![Annie]()
Annie C. Sent on 11/04/2022Stunning flowers!
We absolutely LOVED the flowers at our wedding. Dana was incredible to work with, and was extremely flexible and accommodating. We had to make some quick changes due to crazy weather on our wedding day, and Dana rolled with the punches. My bouquet was the most beautiful thing I've ever seen - she absolutely nailed it. The arch for our ceremony was stunning, and both the centerpieces and the head table bud vases were on point. The whole day was so beautiful, and we owe much of that credit to Dana and her team. Thank you so much for the most beautiful flowers!!!!!The Floral Theory's reply:
Thank you so much Annie. We so appreciate when our brides take the time and provide feedback. It was so wonderful to work with you and make your vision come to life. Thanks for sharing the pics. You and everything looks beautiful. -
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![Megan]()
Megan R. Sent on 11/03/2022Wonderful to work with & my bouquet was BEAUTIFUL!!
Dana and her team were absolutely wonderful to work with! I would highly recommend them for any flower needs. My husband and I were planning our wedding in Sedona, AZ from Idaho so all coordination was over email, but I still felt very much apart of the process and they always responded in a timely manner. It was so easy to send inspiration photos and they came up with the perfect bouquet and boutonniere that was everything I envisioned. They were also flexible with our pick-up since we were traveling from out of town. I really appreciated that and it wasn't an added stress. When I saw my bouquet for the first time I thought it was PERFECT!!The Floral Theory's reply:
Oh Megan, thank you so much. We love hearing feedback like this. So happy your day turned out wonderful and that you loved your bouquet. Thanks for sharing the pics. -
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![Kelsey]()
Kelsey Sent on 11/16/2022Simply amazing!
From the moment Dana sat down with us to discuss our vision she was a dream to work with! She took the time to guide us on floral selections that would help carry out the vibe we wanted to achieve. Her customer service leading up to the day of was top notch - providing prompt replies even during her busy season. She was always patient and kind, helping me in my most indecisive times of wedding planning!
When the day came we couldn’t wait to see the final product! Let me tell you Dana and her team exceeded all expectations. Our florals were absolutely stunning… every single arrangement and they just enhanced the venue perfectly! We couldn’t be more grateful to have hit the jackpot with Floral Theory! Thank you Dana for bringing our day to life! You are a master of your craft!The Floral Theory's reply:
Thank you, Kelsey. It was a pleasure to work with you and we are so happy you loved your flowers. We love hearing back from our brides and appreciate your kind words. -
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![Bailey]()
Bailey C. Sent on 10/25/2022Absolutely Amazing
The floral theory absolutely blew our minds with our floral for our wedding! They took my visions and made them a reality! They were an absolute pleasure to work with and made the whole process so easy and seamless! Our floral was stunning!The Floral Theory's reply:
Thanks Bailey. We really appreciate your kind words. Glad we could be a small part of your special day. -
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![John]()
John M. Sent on 10/17/2022Stunning!!
Dana was a true professional! We started off with a color scheme, then she was so informative with different types of flowers she could offer, along with pictures of all of them. She also did some sketches of different alter design ideas. Dana listened to our wants of wanting local flowers to be the star of the floral arrangements. Her mock-up centerpieces were on point! Then the wedding day came, and the flowers blew everyone away! Very fresh, vibrant flowers that really provided the pop of color we were after. I would not hesitate in booking Floral Theory for any event, customer service was excellent and final product was amazing.The Floral Theory's reply:
Thank you, thank you, thank you. So appreciate you taking the time to leave a review and your kind words. Your day turned out absolutely gorgeous and it was a pleasure to work with you. -
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Sarah W. Sent on 09/25/2022
Perfection and beyond
I can't say enough good things about Floral Theory, for both the final product and the process of deciding and selecting. I was very worried about being able to articulate my vision and with a few photos and the right questions being asked by The Floral Theory team, they were able to put together a proposal that was exactly what we were asking for. They really listened and responded to every question or feedback I had. When it came to delivering, they were exactly what we imagined and even more breathtaking. One of my favorite things about our day and Dana/Natalie made everything so easy. Couldn't recommend enough if they aren't already booked on our date! -
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