Sound Love Audio DJ Entertainment & Uplighting is a Milwaukee-based full service wedding DJ service, providing lighting, sound and DJ equipment & services to wedding clients across
Wisconsin and beyond. Sound Love Audio DJ Entertainment & Uplighting is owned and
operated by Collin Bischoff.
In addition to DJing, Collin is also certified to officiate weddings, and has experience as an
officiant. Sound Love Audio DJ Entertainment & Uplighting is a LGBTQ friendly business that
believes strongly in marriage equality.
Like many DJs, Collin began DJing parties and events in high school. This evolved into
Midkoast Entertainment LLC, a DJ service and event productions business run by Collin
Bischoff and Matt Minue. Midkoast Ent. has run productions for many events in the MKE-
area, and was the production team behind CliffStock, a yearly music & camping festival held in South Milwaukee until 2019.
Even before the formation of Sound Love, Collin was active as a wedding DJ for over a
decade, having DJed more than 300 weddings to date since he began in 2012.
In the early stages of the pandemic, Collin and Matt decided to divide the labor involved in
operating Midkoast. It was at that time that Collin decided to focus primarily on DJing for
weddings, and that is how the idea for Sound Love was formed.
In a heavily saturated market such as the market for wedding DJs, Sound Love Audio DJ
Entertainment & Uplighting has chosen to focus on quality rather than quantity, treating each
client with the individual respect they deserve, and providing top-notch DJ services, creating a
personalized soundscape for your very special day.
Frequently Asked Questions
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I have been a Wedding DJ, Event Specialist, & AV engineer for going on ten years now. After starting out as a subcontractor working under a handful of the larger companies in the area, I eventually became frustrated with some of the quality control issues and business tactics of these larger companies. I have since chosen to represent my own brand with a prioritized focus on quality rather than quantity of events, treating each client with the individual respect they deserve, and providing top-notch DJ services, creating a personalized soundscape for your very special day.