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On WeddingWire since 2013

Welcome to Simplicity Boutique located in historic Haddon Heights, New Jersey. We are super excited to help you find the perfect gown for your special occasion.

Upon walking thru the door, you will be greeted by one of our talented and highly experienced staff who will assist you on your journey to finding that perfect gown.

It has taken us quite a bit of time, but we have curated a collection of couture wedding gowns and evening gowns to fit everyones budget. Whether you are looking to spend $1200 to $4,000 on your gown we have the perfect one for you.

We understand that shopping for the perfect wedding gown can be stressful so we want you to know it is our goal to only work with one bride at a time to ensure you get our undivided attention. Simplicity wants your shopping experience to be relaxing and peaceful as well as memorable.

Thank you for allowing us to be a part of your very Special Day! We look forward to working with you in the future!


Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999

How do you price dress alterations?

By Piece

Who do you provide services for?

Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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4.8 out of 5 rating
29 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
97% Recommended by couples

31 User photos

29 Reviews
Amy Married on 09/30/2023
5 out of 5 rating

Best ever!!!!

Working with the team at Simplicity was an absolute dream!! They were so kind and personable thoughout the entire process and I could feel how much they truly wanted my dress to be absolutely perfect for my wedding day! Alyssa was so helpful when I was picking out my dress, and I knew I found THE ONE the second I put this dress on. Everyone was so fantastic and helpful, and super sweet every time I visited for alterations and follow up appointments. I felt so incredibly beautiful in my dress, and have received what feels like millions of compliments. I couldn't be happier!
Nicole C. Married on 05/20/2022
5 out of 5 rating

Absolutely Perfect!

From the moment I walked in i was greeted with a personalized visit where I found the most perfect dress! At first I wanted two dresses, but finding a Sofia Tolli dress that had a removable train was the perfect fit for me. From start to finish Simplicity had me in great hands when it came to ordering in a timely matter and getting all of my fittings in well before the wedding. This dress was exactly what I was looking for and made me feel like a jersey princess from start to finish.
Meredith G. Married on 09/18/2021
5 out of 5 rating

I felt Stunning!!!

I felt and was actually looked stunning on my wedding day!!! Thanks to my Pronovias gown from Simplicity Bridal!! I visited Simplicity’s beautiful shop and met Christine and her team almost a year ago. I loved the location and feel of Simplicity right away. I had a feel for what style dress I wanted and provided a loose budget. The sales team was able to make me feel at home and pulled the exact dress I was looking for on my first visit. They never rushed me while I tried on and they never made me search myself. They were very hands on! They took a million photos and videos of me. They openly talked to me about the covid related lead times and gave me my options for ordering. I didn’t hesitate I knew my Pronovias gown was the one I didn’t have to look further. Over the months they were happy to take my email inquiries and keep me informed of the tracking of the dress from Spain. It arrived when they said it would and I even purchased a veil from Simplicity which was also so beautiful. When the dress arrived I was easily able to schedule multiple fittings with the seamstress, Petra, at the shop and she made the fitting/bustle process so easy. I can’t say enough about the experience at Simplicity. Dress shopping can be stressful and larger shops can make it feel overwhelming or leave your questioning. I highly recommend the smaller more personal feel of working with Simplicity.
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