Salon V first opened its doors in August 2005 with one passionate hairstylist behind the chair: Veronica Rubio.

With over 20 years of extraordinary experience in the beauty industry, Veronica was eager to share her experience as one of Chicago's most in-demand and respected hair stylists, color experts and Aveda education leaders. In her new salon, she built a team of talented stylists who shared her vision for innovation and excellence with an emphasis on warm and personalized guest services.

Salon V's partnership with Aveda inspires team members and loyal clients to give back to our environment and community not only by using Aveda's Earth-friendly products, but by participating in local charity events and fundraisers as part of Salon V's "look good, do good and feel good" philosophy.