LaBelle Jewelry is a family owned and operated Store. Our family has been in business Since 1991, so we know all of the ins and outs of the jewelry business. We have 3 retail stores, 2 in Jewelry Expo in Totowa NJ, and 1 in Jewelry Center Paramus NJ. We offer factory direct pricing, so there are no middlemen to inflate the prices. We stand behind our jewelry with a 100% money back guarantee. We also provide lifetime upgrades for the full purchase price, and lifetime sizing on all of our pieces. We strive to make lasting relationships with our customers. When you buy a piece from us, we do everything we can to make sure you come back again and again. Tom,Rob,Fay,John,and Albert are here to serve your needs to make you happy with all your purchases from Labelle Jewelers.. Purchasing a diamond can be a confusing and stressful experience. You can spend hours researching diamonds and still be unsure. Will I make a mistake? Is what I'm being shown authentic? Am I paying too much? We understand this dilemma, and really are here to help. We are diamond and jewelry experts, and are committed to helping you get the very best value for your hard earned money. Let us help you take the guesswork our of your diamond or jewelry purchase. We will show you everything we have in your price range. You can call us for detailed descriptions of stones before you come in to buy. Every stone we sell is guaranteed to be all that you wish and more, or your money back. We are here to help you purchase the diamond of your dreams. We know how to get you the biggest and best quality diamond within your budget. We are friendly, down to earth people with a very real desire to help you, gain your trust, and earn your repeat business.