The price for each white flower head was $9/dozen. Pretty amazing! The only downside was that when I ordered them and had someone pick them up, my pick up person wasn't fully aware of what I ordered and when I went to check on them, they were not white. They were peach colored & green tinted-- only 3 dozen were actually white. I called and complained to the owner and he said that the white roses are sometimes get tinted differently but they are white. That didn't help me so I pressed on and the owner did allow me to bring back all the roses and pick out what I wanted at the store without any charge. I did find enough white roses when I went back, but the person who put together my order must have been color-blind.