After photographing over 400 weddings I can tell you without a doubt your choice in DJ will either make or break your wedding reception. It's the difference between "Are you ready to go hunny?" and "Wow that was fun." No seriously...it's super important. I could go on and on about Jacob's ability to make a playlist flow, mixing, MC skills, personality, etc but really what it comes down to is Jacob understands people. To be cliché I'd say he's a "people person". Good DJs can make a great playlist but great DJs read a crowd and make sure the energy flows throughout the evening. To this day Jacob has never said to me..."I just can't get anyone on the dance floor." If he sees a lull it's time for a switch and I can tell you from years of working with Jacob there's almost never a lull. So what makes Jacob different? He actually cares. No really...he actually personally cares how the event goes. For instance... Don't Stop Believin' should be saved. It's an end cap, a climax. Jacob understands that all too well. There are few songs that are guaranteed to pack a floor (aka Cupid Shuffle). Think of those as kindling for a fire. They are used at various times throughout the night to pull people in. Many DJs will tell you this but what they don't tell you is how they move from this song to maintain the floor. The difference between a good evening and a great evening full of energy happens in the transition after these. Ask Jacob what comes after Copperhead Road. I have no idea. I'm just a photographer. That's why I don't DJ. It's not easy and I've seen it happen 400 times. DJs often work on volume. Lots of events. It's easy for it to just become another night at the office but I can honestly say I've never seen this from him. He didn't just stumble into being a DJ. He's a music guy. It's in his blood. Come to think of it I don't ever recall him staring blankly at the dim light of a laptop monitor. He moves to the beat. You could call it dancing but that's hard to do when you're spinning discs. Jacob just feels it. You will too.