I was planning parties before I knew how to calm nervous brides or fix the fuse when the popcorn and cotton candy machines are plugged into the same outlet. I was creating events for my dolls, then my family, extended family, friends, until Events by Penina became official in 2006.

By now, I’ve planned thousands of events, parties, and galas. From bris to wedding to 60th wedding anniversaries and on to corporate events and fundraisers.

I’ve seen it all!

Hurricane Sandy blackout events, memorable COVID-19 10 person wedding parties, and the delicate balance between two wedding sides or more.

For every event I plan there are two ABSOLUTE MUSTS

#1 That my clients enjoy their event.

Last minute changes? Dress repairs? Balloon guy doesn’t show up? Relax and welcome your guests because I handle all bloopers, stress, and mishaps; you just enjoy the celebration.

#2 That the event captures my client’s vision.

Sara’s Bat Mitzva might be the 97th winter iceland theme I’ve done, but it will be different from all her classmates and sister’s friend’s parties, because it will be Sara’s party.

Your event is all about YOU and that’s what makes it special.

After all the discussions, the hopes, and the planning, it’s that moment when my clients walk into the venue all set-up for the first time that I look forward to most. I’m looking for my client’s reaction. Because when the vibes are right, I know it’s going to be amazing.