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Weddings

About

Blue Bridal, also known as Something New, Borrowed and Blue is an off-the-rack bridal boutique located in Reading, Ohio that offers an extensive inventory of affordable gowns and accessories. Upon arrival, you will enjoy a unique and relaxing dress shopping experience complete with private fitting rooms and a large selection of dresses from some of the industry’s leading designers like Justin Alexander. Blue Bridal prides itself on giving outstanding customer service and is happy to help with all of your wedding gown needs!

Services

Blue Bridal services brides and bridal parties in the Greater Cincinnati and Dayton areas. With a combined 15 years of experience in the industry, bridal stylists are committed to helping you find the gown of your dreams while staying within your budget. Other services available at this by-appointment boutique include the following:

  • Consultations
  • Plus size gowns
  • Bridal accessories and veils
  • Bridal gowns
  • Sample sales
  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Sample Sales

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly
Weekly

What is your return policy?

Final Sales

Reviews of Blue Bridal

Jessica
Jessica Sent on 11/12/2025
5 out of 5 rating

Blue bridal

Blue bridal was amazing! The staff is super friendly and helpful. They truly listen to what you are looking for and take the time to make sure you find your dress! Can not recommend this place enough!
R
Robyn Sent on 10/16/2024
5 out of 5 rating

Fun, encouraging, and great selection!

I was very nervous to go dress shopping, as I was one of those ladies who didn’t feel “bridal” if you know what I mean. The women at Blue Bridal took that nervousness away immediately and made me feel at ease, beautiful, and like a true bride. They walked me through the different dress styles, asked my opinions, and helped me curate a selection of dresses. They are GREAT at what they do – I found my dress fairly quickly and immediately knew it was the one! I never felt pressured to purchase, and was able to be honest about what I loved or didn’t love with each dress. They were kind, fun, and a wonderful support group for a nervous bride. I highly recommend going on a weekday for a relaxed, fun day!
M
Macy Sent on 08/20/2023
5 out of 5 rating

Guidance, encouragement, and great prices!

SNBB was my first stop for dress shopping. I came in with one idea in my head, which my stylist totally nailed -- but then she offered other options too and I feel in love instantly! I would never have selected the dress for myself, but it was so perfect. I didn't want to take it off! Plus, it was under my expected budget. I wish I could wear my wedding dress all the time!
Alyssa
Alyssa Sent on 05/29/2022
5 out of 5 rating

Beautiful Dress

My dress fit me like a glove. I got so many compliments on it!! Would definitely recommend!
K
Kayla Sent on 09/21/2020
5 out of 5 rating

Wedding dresses shouldn’t cost an arm and a leg!

Despite being late, Martha accommodated me and my best friend during my appointment! I ended up finding the perfect dress that was originally 2,200, but was 1,049 at SNBB! Definitely your first stop and potentially the last! They deserve more than 5 stars!
D
Danielle Sent on 09/21/2020
5 out of 5 rating

Amazing! Very Professional and helpful!

Very helpful! Helped with accessories and found my dream dress!
O
Olivia Sent on 09/21/2020
5 out of 5 rating

Expert guidance, comfortable atmosphere, great selection

Fabulous experience! Everyone was so kind and helpful! I found the dress of my dreams and it wasn’t what I would’ve ever picked on my own, but with their expertise and guidance I was shocked and in love with it! Great selection and pricing as well! I got a designer original for under my budget and right off the rack! So fun, thank you, SNBB!
E
Elizabeth Sent on 03/24/2020
5 out of 5 rating

Amazing on all counts!!

Great prices, fit us in early when our other appointment fell through, amazing staff and loved walking out of the store with my dress!! My little sister is a size 0 and i am plus sized and we both found our dream gowns here!!!
S
Shy B. Sent on 03/05/2020
5 out of 5 rating

Amazing! Would recommend to everyone!

They knew exactly what I wanted/needed whenever I didn’t! So fast and easy!
Em Rose
Em Rose Sent on 03/02/2020
5 out of 5 rating

Great Experience!

There was a variety of gowns to choose from. Great service attentive to my questions/likes/dislikes.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

30
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner

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