After searching every jewelry store in town, I finally found the diamond that I have always wanted. Only problem...it was in yellow gold. I explained what I wanted to the manager and he said, "no problem." We negotiated the price of the ring (he came down $2,000) and sent my ring off, along with a white gold band to have it reset for me. A week later, my ring was ready. We also bought our bands from this store, with prices being negotiable. When my husband went to buy some diamond earrings for me several months later, the manager immediately remembered my husband's name and gave him yet another discount from the listing price. We saved over $4,000 from the discounts that were provided and teh jewelry is appraised at a higher value than this.