I had to Google what that was. It sounds like it's something ritzy bridal salons made up to get more exposure.
I don't think a dress reveal party with anyone other than close family and bridesmaids is ever appropriate, especially if you're eloping. Asking people to take time out of their lives to look at a dress (to be worn to another party that they're not even invited to) can be considered egotistical and inconsiderate. They might get confused because they think they're getting invited to the wedding. Etiquette sticklers will find it tacky if you're throwing your own pre wedding party.
I say it's ok for close family because presumably they care about your wedding, and it's marginally ok for bridesmaids because when you're a bridesmaid, you're sort of signing up for fluff like that.
If you want to get more use out of your dress, I'd invite some friends and family to a post wedding lunch/snacks/dinner (hosted by you), wear the dress, and take pictures with your guests as a, "Thanks for celebrating my new marriage!" gesture.
I wouldn't necessarily have one. But if you plan on having any sort of party after you elope to celebrate with friends and family, you can wear your dress to that and everyone would be able to see it then!
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