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About this vendor

Deidre Heid & Natalie Watterson
Deidre Heid & Natalie Watterson
Owner

Woman-owned

7 years in business

We speak English

Large team (21+ members)

Located in Nashville, Tennessee, the Agency of Beauty is a company that specializes in wedding hair and makeup services. In September 2019, best friends Deidre Heid and Natalie Watterson decided to combine their passions for beauty and build their own business. Since then, they have taken pride in helping to-be-weds throughout the region look and feel their best for their special occasion.

Services Offered

The Agency of Beauty is made up of a team of personable, skilled hair and makeup artists handpicked by Deidre and Natalie. To help you achieve the look you’ve been envisioning for your big day, you will be matched with an artist on the team who best suits your style. Trial runs for both hair and makeup are available before your celebration, and the artists offer various lash, lip kit, and foundation options. Deidre, Natalie, and their team also provide group services so that you can enjoy a pampered session with your wedding party. They also offer on location spray tanning parties the week of the wedding.

The Agency of Beauty has recently become the only wedding vendor in Nashville to offer wardrobe steaming services. Their wardrobe professionals will come to your venue and meticulously steam each dress, ensuring they are photo ready for the day!

FAQ

What is the starting price for tanning services?

$65

What beauty services do you offer?

Men's Grooming

What hair services do you offer?

Updos / Styling
Hair Trial

What makeup services do you offer?

Airbrush Makeup
Makeup Trial
Fake Lashes

What tanning services do you offer?

Spray Tanning

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of The Agency of Beauty

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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The Agency of Beauty receives glowing reviews for their wedding hair and makeup services with high praise for their professionalism, talent, and ability to listen to and execute the desired looks. Reviewers mention feeling beautiful and confident on their wedding day, with long-lasting natural and elegant makeup and hair that held up throughout the festivities. The team, including artists like Natalie and Deidre, is commended for their calming and flexible approach, making the morning smooth and stress-free for brides and bridal parties. Customers appreciated the excellent communication, talented stylists, fair pricing, and fun, friendly personalities of The Agency of Beauty.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The Agency of Beauty receives glowing reviews for their wedding hair and makeup services with high praise for their professionalism, talent, and ability to listen to and execute the desired looks. Reviewers mention feeling beautiful and confident on their wedding day, with long-lasting natural and elegant makeup and hair that held up throughout the festivities. The team, including artists like Natalie and Deidre, is commended for their calming and flexible approach, making the morning smooth and stress-free for brides and bridal parties. Customers appreciated the excellent communication, talented stylists, fair pricing, and fun, friendly personalities of The Agency of Beauty.

Skylar
Skylar Sent on 01/15/2026
5 out of 5 rating

Agency of beauty hair and makeup

Agency of Beauty was one of the BEST decisions I made for my wedding. They completely exceeded my expectations and went above and beyond in every way. Natalie, Deidre, and Katie arrived with so much fun energy, excitement, and positivity, it instantly felt like we were getting ready with friends. AND let’s talk about the hair and makeup… it was next-level good. Absolutely flawless, lasted all day, and made me feel like the best version of myself. The entire morning was an absolute blast, and I truly couldn’t have asked for a better experience. I’ll be recommending them forever and ever! ✨💄💁‍♀️
K
Kayla Sent on 01/22/2026
5 out of 5 rating

Highly recommend!

The ladies with The Agency of Beauty were so great to work with! Lauren and Sarah were very professional and so sweet. I never felt more beautiful than I did on my wedding day.
Kaili
Kaili Sent on 01/20/2026
5 out of 5 rating

The best of the best!

I truly cannot express how wonderful Agency of Beaty is! I found Agency of Beauty through a mutual friend and was quickly blown away by the talent this team has.
Not only was their communication top-notch, but during my trial, Natalie answered all my questions and executed my hair and make-up look making sure it fit my vision perfectly.

On wedding day, the team came ready to go! They showed up early and kept everything calm and flexible, handling any changes smoothly for me and my bridal party. We actually finished early!

Not only were the results gorgeous, but my hair and makeup looked natural, elegant, and held up all day through everything.

If you're in Nashville for an event, go with Agency of Beauty and Natalie for fantastic service and stunning beauty. Thanks for the magic!

Kaili Shaw 10.18.2025 Bride
Rachel
Rachel Sent on 01/18/2026
5 out of 5 rating

Beautiful Bride thanks to the Agency of Beauty

I had the most amazing experience with my hair and makeup team for my wedding. Natalie was the lead stylist and was so fun and easy to talk to—it felt like spending the morning with a friend, which made such a difference on a busy wedding day. She truly listened to what I wanted and executed it perfectly. The entire team was professional, calming, and incredibly talented. My hair and makeup lasted beautifully all day and night, and I felt confident and like the best version of myself. I can’t recommend them enough!
Shelby
Shelby Sent on 01/15/2026
5 out of 5 rating

So happy with our experience!

The Agency of Beauty was so professional, organized, communicate, and flexible with us throughout the entire process. The artists, Lauren and Kayla, are so talented and fun. Lauren especially did a great job with my hair and makeup- she really listened to me and help me get the exact look I wanted. Everyone else in our wedding party and family was well taken care of too. I'm really happy with our experience. Thank you!
Nikki
Nikki Sent on 01/15/2026
5 out of 5 rating

Talented, easy to work with and super friendly

Looks no further if you are looking for a wonderful makeup and hair team. They got back to me almost immediately and started the process of ensuring they could assist with all my needs for my Wedding (we even had a pre-trail to make sure I loved their work and we were on the same page) They did an amazing job and we had a great time on top of it! On time, open communication, super professional, fair pricing while being fun and friendly. Thank you for making the best day of my life even better. Zero stress !!!!
J
Jaclynn Sent on 01/14/2026
5 out of 5 rating

October Wedding Hair / Makeup

I had an absolutely wonderful experience with Agency of Beauty for my wedding. She was incredibly attentive to all of my concerns and really took the time to understand the look I wanted. On my wedding day, everything turned out exactly how I envisioned—beautiful, natural, and long-lasting. I felt confident all day long. I highly recommend them to any bride looking for someone who truly listens and delivers amazing results.
Ally
Ally Sent on 01/14/2026
5 out of 5 rating

They made me feel beautiful and authentically me

I am so happy with my experience with the Agency of Beauty! I got the chance to work with Natalie and Deidre and they were so responsive, flexible and helpful! Their skills in makeup and hair are incredible and they did such a great job making my bridesmaids and myself look beautiful. After I had my hair and makeup preview done, there were some things I wanted to change about my look and Natalie delivered on my wedding day! Her effort to collaborate with me and figure out exactly what I wanted was incredible. Not only are they talented but they’re so friendly and kind. My mother has Alzheimer’s and they were so understanding and patient with her when it was my mom’s turn to get her hair and makeup done. Could not recommend more, definitely worth the investment!
Victoria
Victoria Sent on 11/30/2025
5 out of 5 rating

Exceptional Service!

These ladies are experienced in the industry, timely, organized, efficient, and bring amazing energy to wedding day!! Would highly recommend using them for all of your wedding hair and make-up needs!
Hailey
Hailey Sent on 11/24/2025
5 out of 5 rating

The BEST Hair + Makeup Team

Lauren and the rest of The Agency of Beauty team were amazing on my wedding day. They brought such a calm, positive energy and made the morning feel smooth and stress-free. Lauren listened carefully to what I wanted, and everyone ended up looking and feeling beautiful. My hair and makeup lasted perfectly all day and night - I was almost sad to have to take it off at the end of the day! I also ended up adding their steaming service, and I'm so glad that I did. My dress looked immaculate after it was steamed, and it was a big help for my bridesmaids that were traveling from out of town.
If you want a talented, professional, and genuinely kind team for your wedding, I couldn’t recommend The Agency of Beauty more. They were a huge part of making the day perfect!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

208
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
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Are you interested?

Real Weddings

Maria & Drew
18 photos · 07/28/2024

Team

Deidre Heid & Natalie Watterson
Deidre Heid & Natalie Watterson
Owner

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