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Award winner thanks to recommendations from couples on WeddingWire.com.
  • 2026
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The Agency of Beauty

Makeup
Hair
Men's Grooming
Skylar
Elizabeth
Michael
Jennifer
Kaili

Recommended by 100% of couples

About this vendor

Located in Nashville, Tennessee, the Agency of Beauty is a company that specializes in wedding hair and makeup services. In September 2019, best friends Deidre Heid and Natalie Watterson decided to combine their passions for beauty and build their own business. Since then, they have taken pride in helping to-be-weds throughout the region look and feel their best for their special occasion.

Services Offered

The Agency of Beauty is made up of a team of personable, skilled hair and makeup artists handpicked by Deidre and Natalie. To help you achieve the look you’ve been envisioning for your big day, you will be matched with an artist on the team who best suits your style. Trial runs for both hair and makeup are available before your celebration, and the artists offer various lash, lip kit, and foundation options. Deidre, Natalie, and their team also provide group services so that you can enjoy a pampered session with your wedding party. They also offer on location spray tanning parties the week of the wedding.

The Agency of Beauty has recently become the only wedding vendor in Nashville to offer wardrobe steaming services. Their wardrobe professionals will come to your venue and meticulously steam each dress, ensuring they are photo ready for the day!

Features

Woman-owned

Large team (21+ members)

Experience

  • 7 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Maria & Drew's wedding
Maria & Drew
18 photos

FAQ

What is the starting price for tanning services?

$65

What beauty services do you offer?

Men's Grooming

What hair services do you offer?

Updos / Styling
Hair Trial

What makeup services do you offer?

Airbrush Makeup
Makeup Trial
Fake Lashes

What tanning services do you offer?

Spray Tanning

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of The Agency of Beauty

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Agency of Beauty is praised for professional, responsive, and organized service that delivers natural, long-lasting hair and makeup for brides and bridal parties. Trials and flexible day-of communication made planning easy. The team brings calm, fun energy and even offers dress steaming.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Agency of Beauty is praised for professional, responsive, and organized service that delivers natural, long-lasting hair and makeup for brides and bridal parties. Trials and flexible day-of communication made planning easy. The team brings calm, fun energy and even offers dress steaming.

Skylar
Skylar Sent on 01/15/2026
5 out of 5 rating

Agency of beauty hair and makeup

Agency of Beauty was one of the BEST decisions I made for my wedding. They completely exceeded my expectations and went above and beyond in every way. Natalie, Deidre, and Katie arrived with so much fun energy, excitement, and positivity, it instantly felt like we were getting ready with friends. AND let’s talk about the hair and makeup… it was next-level good. Absolutely flawless, lasted all day, and made me feel like the best version of myself. The entire morning was an absolute blast, and I truly couldn’t have asked for a better experience. I’ll be recommending them forever and ever! ✨💄💁‍♀️
C
Cat Sent on 06/01/2026
5 out of 5 rating

Met my expectations and beyond!

The Agency of Beauty was wonderful to work with. I got a spray tan in addition to hair/makeup on my wedding day. They were super responsive and answered all of my crazy emails with professionalism and within a timely manner. I trusted them and was not worried at all on my big day look. I highly recommend!
Elizabeth
Elizabeth Sent on 05/27/2026
5 out of 5 rating

March Wedding

We had the absolute best experience with Deidre. She was phenomenal! Would recommend to any new or future brides in Nashville!
K
Kate Sent on 05/26/2026
5 out of 5 rating

Wedding Hair/Makeup/Spray Tan

Loved my experience working with Agency of Beauty! I got my bridal hair, makeup, and spray tan done and loved how they all turned out. Super easy to book my preview appointments and Natalie and Lauren were both super sweet. Highly recommend using their services.
Michael
Michael Sent on 05/10/2026
5 out of 5 rating

The best hmu team!

We absolutely loved working with Agency of Beauty for all of our hair and makeup needs for our wedding weekend! From the very beginning, Deidre and Natalie went above and beyond to make the entire process feel organized, seamless, and stress-free. Natalie created the perfect timeline and schedule to ensure all 12 girls were able to get through hair and makeup smoothly and on time, which was no small task!

Their studio outside of Nashville is also absolutely adorable. I visited multiple times throughout the planning process and always loved the atmosphere and overall vibe — it felt welcoming, relaxing, and fun every single time.

I also had my hair and makeup done for our rehearsal dinner and welcome party, and I was seriously so impressed with how well everything lasted. Even through a full day and night of events, my hair and makeup stayed flawless the entire time!

On the wedding day itself, their team completely exceeded expectations. They arrived on time, had everything set up professionally, and immediately created such a fun, calming, and positive environment for everyone getting ready. They were wonderful with all of my family and friends and truly made each person feel beautiful and special.

We had Helen, Brittney, Paige, and Lecia on our wedding day, and every single one of them was incredible. My friends can definitely be particular about hair and makeup, so the fact that every single girl absolutely loved their final look says everything about the quality and talent of this team!

Helen was my personal hair and makeup artist, and I cannot say enough amazing things about her. We did two trial runs together before the wedding, and I genuinely loved spending time with her each visit. She made me feel so comfortable, confident, and beautiful throughout the entire process. On the wedding day, she absolutely nailed my vision, and my hair and makeup lasted perfectly all day and night long.

This team is beyond talented, professional, kind, and hardworking. They truly helped make our wedding day so special, and I cannot recommend Agency of Beauty enough to any future bride. Truly the best — girl power all the way!
Jennifer
Jennifer Sent on 03/31/2026
5 out of 5 rating

Stress free steaming!

I hired this company to do the steaming of my wedding dresses as well as my bridesmaids for my wedding. It was a destination wedding and I knew the dresses would get wrinkled in transit. I also didn’t want the stress or hassle of having to worry about steaming dresses the night before. The young lady that came did an amazing job! She worked feverishly to get my satin dress wrinkle free. She did a wonderful job on all our dresses! I would definitely recommend this company.
K
Kayla Sent on 01/22/2026
5 out of 5 rating

Highly recommend!

The ladies with The Agency of Beauty were so great to work with! Lauren and Sarah were very professional and so sweet. I never felt more beautiful than I did on my wedding day.
Kaili
Kaili Sent on 01/20/2026
5 out of 5 rating

The best of the best!

I truly cannot express how wonderful Agency of Beaty is! I found Agency of Beauty through a mutual friend and was quickly blown away by the talent this team has.
Not only was their communication top-notch, but during my trial, Natalie answered all my questions and executed my hair and make-up look making sure it fit my vision perfectly.

On wedding day, the team came ready to go! They showed up early and kept everything calm and flexible, handling any changes smoothly for me and my bridal party. We actually finished early!

Not only were the results gorgeous, but my hair and makeup looked natural, elegant, and held up all day through everything.

If you're in Nashville for an event, go with Agency of Beauty and Natalie for fantastic service and stunning beauty. Thanks for the magic!

Kaili Shaw 10.18.2025 Bride
Rachel
Rachel Sent on 01/18/2026
5 out of 5 rating

Beautiful Bride thanks to the Agency of Beauty

I had the most amazing experience with my hair and makeup team for my wedding. Natalie was the lead stylist and was so fun and easy to talk to—it felt like spending the morning with a friend, which made such a difference on a busy wedding day. She truly listened to what I wanted and executed it perfectly. The entire team was professional, calming, and incredibly talented. My hair and makeup lasted beautifully all day and night, and I felt confident and like the best version of myself. I can’t recommend them enough!
Shelby
Shelby Sent on 01/15/2026
5 out of 5 rating

So happy with our experience!

The Agency of Beauty was so professional, organized, communicate, and flexible with us throughout the entire process. The artists, Lauren and Kayla, are so talented and fun. Lauren especially did a great job with my hair and makeup- she really listened to me and help me get the exact look I wanted. Everyone else in our wedding party and family was well taken care of too. I'm really happy with our experience. Thank you!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

214
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
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Team

Deidre Heid & Natalie Watterson
Deidre Heid & Natalie Watterson
Owner

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Location

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