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Weddings

About

Modern Affinity is a wedding dress boutique located in League City, Texas. This team of experts is passionate about providing personalized service and stylish gowns to their clients. Owner Joe Groom is dedicated to celebrating individuality and diversity in his boutique and aims to offer high-quality service to every soon-to-be-newlywed.

Services Offered

The dedicated professionals at Modern Affinity pride themselves on creating an inviting and comfortable atmosphere for all of their customers. Their spacious dressing suites offer seclusion for you and your loved ones to share the experience together. Conveniently, the boutique carries a variety of sample gowns in a wide range of sizes, as well as a diverse selection of accessories. For any alterations that might be required, these experts are happy to provide recommendations for highly skilled and trusted tailors. What’s more, Modern Affinity is proud to partner with a number of talented designers such as Randy Fenoli, Pronovias, Justin Alexander, and Justine M Couture.

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Full Customization
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months

How often do you receive new bridal gowns?

Monthly
Seasonally

What is your return policy?

Final Sales
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Reviews of Modern Affinity

5.0 out of 5 rating
5.0 out of 5 rating
16 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Modern Affinity is a highly recommended wedding dress boutique with exceptional customer service and a warm, welcoming atmosphere. Multiple reviewers praised the staff, especially Terri, for their helpfulness and attentiveness throughout the dress shopping experience. The salon is described as intimate and not overcrowded, offering a personalized and exclusive experience. The selection of dresses is praised for its beauty and variety, catering to standard and plus-sized brides. The reasonable prices and accommodating nature of the boutique received positive feedback as well. Overall, customers highly recommended Modern Affinity for finding the perfect wedding dress.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Modern Affinity is a highly recommended wedding dress boutique with exceptional customer service and a warm, welcoming atmosphere. Multiple reviewers praised the staff, especially Terri, for their helpfulness and attentiveness throughout the dress shopping experience. The salon is described as intimate and not overcrowded, offering a personalized and exclusive experience. The selection of dresses is praised for its beauty and variety, catering to standard and plus-sized brides. The reasonable prices and accommodating nature of the boutique received positive feedback as well. Overall, customers highly recommended Modern Affinity for finding the perfect wedding dress.

E
Elaine Sent on 03/25/2023
5 out of 5 rating

Best Experience EVER! Go to them!

This is hands down the best dress store and best customer service experience I have ever had. First, they made my first try on so intimate and special. I ordered a dress I thought I loved. All the measurements they did and suggestions they gave me were spot on for sizing. The first dress I ordered was a mermaid dress. I had already lost weight and new I could get down to a good number by the time if the wedding. So long story short I found out I may have a disease that would make me gain weight if I started this medication. I was heartbroken. I explained this to the team and they were so understanding. I went back in and they gave me all the options they could possibly do. Somehow they managed to get me to exchange it for a different dress but same designer.. basically the same dress but an a line. Luckily I hadn’t done alterations yet. Let me tell you this. Absolutely no store has ever been so accommodating and sweet through this entire process. My wedding dress shopping has been the most positive experience I could have ever imagined. Most places would have made me buy a new dress and been like sorry too bad so sad. These people really really care about your wedding day. When you go in to try on the dress of your dreams just know you will be in the BEST hands!!! Wedding dress shopping has been the least stressful part of my wedding planning. Thank y’all so much for helping me through this difficult situation and make sure I feel comfortable on my big day.
Maggie Passini
Maggie P. Sent on 06/22/2023
5 out of 5 rating

Best customer service

High quality dresses at reasonable prices. They don't rush you on a decision and really listen to what you want. I was so impressed with the level of customer service and their commitment to helping me find the dress of my dreams. It was such an amazing experience and one of my absolute favorite wedding vendors.
L
L'amour J. Sent on 03/23/2021
5 out of 5 rating

Modern Affinity makes it all about you!

From the moment we booked with Modern Affinity they were absolutely amazing and all about me as the bride!
I had already been to two other bridal boutiques and was feeling pretty defeated. Terri made sure to make the experience fun and about me vs. trying to sell me a dress. The owners were there on my day as well and they were absolutely amazing! The team that they have created is a kind hearted, inclusive and loving team and I highly recommend going there to try and find your dress.
They helped us find a tailor as well and have continued to be helpful even after getting my dress! I love Modern Affinity, their team and their values!
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Awards

16
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner

Deals

Team

Jon Groom
Jon Groom
Experience Designer

As a long time retail employee and a student of design, Jon has helped his brother architect a unique bridal experience. He may not be in the shop often helping day to day operation but brings a unique perspective to the development of our personalized experience.

Michelle Wagner
Michelle Wagner
Business Development

Michelle’s focus on positive customer experience is at the forefront of every interaction with everyone that walks in the boutique doors. Experienced Business Lead with a demonstrated history of working in the consumer electronics industry. Strong business development professional skilled in Retail, Event Management, Mac, and Consumer Experience.

Her commitment is to make certain every bride-to-be and their family has the incredible service they deserve. All our customers are VIP customers. The bridal industry must change for the benefit of all brides-to be.

Joe Groom
Joe Groom
Owner & CEO

The founder of Modern Affinity, Joe Groom, is a chemical engineer born and raised in Minnesota. Joe has traveled and lived all over the world; he understands that every culture and person is unique and special, but that we are all the same at our core and all deserve love. Joe has embraced Texas as his second home, because of the diversity and individuality he cherishes. He knew that Houston deserves a company like Modern Affinity to celebrate everything that makes Houston special. He has a passion for helping others and making the world a better place. As a Rotarian, Joe wants to create a positive and meaningful social impact on our community and the world.

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