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LUV Bridal is a premier bridal shop offering a wide range of affordable, designer wedding gown styles, inclusive sizes from 2-28, exceptional customer service with expert stylists, and a fun and comfortable atmosphere for brides-to-be in finding their dream dress. With curated collections from designer labels Madi Lane, Evie Young, Pronovias, Serene, Serene Amé, Jeune Bridal and Mia Solano, our selection of beautiful gowns is sure to leave you spoiled for choice.

Showrooms are located in Orange County, Los Angeles, San Diego and Rancho Cucamonga, California, Phoenix, Arizona and Denver, Colorado. Book an appointment now!

SERVICES OFFERED

Reserve the Showroom

Our Reserve the Showroom experience is unlike any other and a service that is extra special for our LUV brides. Imagine finding your dream gown in an exclusive space for you, your entourage, and your special "Say Yes to the Dress" moment! For a $400 fee our LUV Brides can enjoy a 2-hour appointment after hours with light refreshments and our entire bridal Showroom for just you and your bridal party. Please feel free to contact one of our expert stylists with any additional questions or reserve the Showroom below! Appointments need to be made 2 weeks in advance, and are only available after normal operating hours. Cancellations must be made 48 hours in advance.

Accessories

In addition to bridal gowns, LUV Bridal offers an extensive collection of accessories. These cover such items as bridal belts, garters, hair accessories, jewelry, and veils, as a preferred retailer of enVogue bridal accessories.

FAQ

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Luv Bridal -Phoenix

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Luv Bridal provides a warm, personalized dress-shopping experience with a wide selection across price points. Staff are friendly, attentive, and budget-conscious, offering refreshments, follow-up, and helpful alteration support. Many brides found their dress quickly and highly recommend the boutique.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Luv Bridal provides a warm, personalized dress-shopping experience with a wide selection across price points. Staff are friendly, attentive, and budget-conscious, offering refreshments, follow-up, and helpful alteration support. Many brides found their dress quickly and highly recommend the boutique.

E
Emma Sent on 01/27/2026
5 out of 5 rating

So much variety and such great service!

Luv Bridal is an incredible experience for soon to be brides. The service and the store is lovely, with so many options to choose from. As soon as I tried on my dress, I knew it was the one.
Ixchel
Ixchel Sent on 05/29/2025
5 out of 5 rating

The perfect team for any bride!

The people at Lux were so kind from the moment I walked in for my first visit to the moment I walked out with my dress. I went to many places for my dress and Lux was the only place where my crew and I felt cherished. I loved the complementary drinks and snacks provided to me and my crew. They were flexible with all of my requests and supported me throughout and through. They had plenty of wedding dresses that were both within my budget and stunning to boot. I said Yes to the dress at Lux!
Heather
Heather Sent on 05/23/2025
5 out of 5 rating

A dream experience!

I knew I did not want to go store hopping for a Wedding dress. It was also very hard to find dress examples online, from places. I remember how stunning my Sister in-law looked for her Wedding. So, I asked my sister in law where she got her Wedding dress from. Luv Bridal it was! I remember how amazing I felt walking into the shop for the first time. I had the sweetest dress consultant - Becky. I could tell they had looked over my profile and had already chosen dresses I liked, but also chose dresses based on the description of the Venue. Becky had three dresses waiting for me. I only tried on three! I chose #2. I bought the Becka by Serene. One of the most beautiful dresses I have ever owned! I felt so proud of myself for saving up money from the time I was engaged to buying the dress. I know that the likely hood of me buying an expensive dress like this again, is not likely to happen. Every step of the dress process with Luv Bridal was amazing. They worked with me to make sure alterations were done before I needed them and the seamstress was so kind as well! Luv Bridal does not just make you feel like a Princess for a bit, but also makes sure those guests you bring with are treated well, too! I highly recommend Luv Bridal for any Bride looking to feel her absolute best on her Wedding day. The shop is filled with such beautiful dresses, in many price points and styles. There is no pressure to buy at a price you can't afford, they are transparent and work with you. I even got my dress at a lower cost due to a sale! Worth every Penny spent and the memories are here forever!
R
Rio C. Sent on 09/17/2024
5 out of 5 rating

the best store with the best employees

This is my honest review of the place. I went in not thinking I was going to be able to afford a dress, or even find one that I liked. But as soon as you walk in you are so welcomed. They really get to know you and what you are looking for. Everyone knew immediately I was in love and purchased my dress the same day. This was a great experience and find it so silly now how nervous I was.
Jazmine
Jazmine Sent on 04/17/2024
5 out of 5 rating

Best Dress Shopping Experience Ever

I only went dress shopping for one day and found my dress here at Luv Bridal in Phoenix. I was very disappointed after my first appointment at a different dress store, and then I went to Luv Bridal. The shopping experience here is so unique and fun, and the staff make it that much better.
Katie
Katie Sent on 02/24/2024
5 out of 5 rating

Beautiful dress

I absolutely ADORE the dress I purchased through LUV bridal! The girls who work there are so friendly and created such a positive environment for dress shopping.
A
Abbie Sent on 08/03/2023
5 out of 5 rating

Ally was amazing!

I couldn’t recommend Luv Bridal more! Ally, my stylist for the day, was so attentive, positive, and made the whole experience so enjoyable! All of the other stylists that I came across were so kind and excited for me when I finally found my dress! It was nice to be able to physically look through the dresses with Ally to see what I did/didn’t like, rather than just relying on her to make decisions on what to bring me to try on. Again, couldn’t recommend them more!
Rachael
Rachael Sent on 06/27/2023
5 out of 5 rating

Great selection, responsive staff

Luv Bridal was hands-down my best experience trying on wedding dresses. There was a great selection of dresses, but more importantly, the staff was above and beyond. Cillian made things super fun and relaxed after a very long day of shopping. She made great recommendations on dresses and accessories. The shop also had fun snacks for the group, and they were the only shop to follow up with me after my appointments.
Kristen
Kristen Sent on 06/22/2023
5 out of 5 rating

I I Said Yes to the Dress at Luv Bridal!

Luv Bridal, not only is a beautiful show room in down town Phoenix, but have a lot of beautiful styles of wedding dresses to choose from. They were extremely friendly and accommodating. I worked with Kendra who knew exactly what I wanted and helped me find my dress within my price range. She was very cognizant of my budget and helped me choose the right one. She also followed up with me after I bought my dress to check on me. She is the sweetest. Go to Luv Bridal and be happy!
Lyndsay
Lyndsay Sent on 03/13/2023
5 out of 5 rating

Unexpected find

Had been Dress shopping for a while when I googled shops near me and found this place. It is beautiful inside and th stuff was so professional, attentive, knowledgeable and really just down to earth. Liv was my consultant and she helped me try on some amazing dresses but I told her to pick a favorite of hers and that’s the dress that became mine and it was stunning !! I feel in love with the beautiful train ! It’s was just perfect
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Awards

256
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
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