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On WeddingWire since 2015

LUV Bridal is a premier bridal shop offering a wide range of affordable, designer wedding gown styles, inclusive sizes from 2-28, exceptional customer service with expert stylists, and a fun and comfortable atmosphere for brides-to-be in finding their dream dress. With curated collections from designer labels Madi Lane, Evie Young, Pronovias, Serene, Serene Am茅, Jeune Bridal and Mia Solano, our selection of beautiful gowns is sure to leave you spoiled for choice.

Showrooms are located in Orange County, Los Angeles, San Diego and Rancho Cucamonga, California, Phoenix, Arizona and Denver, Colorado. Book an appointment now!


Reserve the Showroom

Our Reserve the Showroom experience is unlike any other and a service that is extra special for our LUV brides. Imagine finding your dream gown in an exclusive space for you, your entourage, and your special "Say Yes to the Dress" moment! For a $400 fee our LUV Brides can enjoy a 2-hour appointment after hours with light refreshments and our entire bridal Showroom for just you and your bridal party. Please feel free to contact one of our expert stylists with any additional questions or reserve the Showroom below! Appointments need to be made 2 weeks in advance, and are only available after normal operating hours. Cancellations must be made 48 hours in advance.


In addition to bridal gowns, LUV Bridal offers an extensive collection of accessories. These cover such items as bridal belts, garters, hair accessories, jewelry, and veils, as a preferred retailer of enVogue bridal accessories.

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?


Which of the following services do you provide?

Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

Message vendor
4.9 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
250 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
99% Recommended by couples

111 User photos

250 Reviews
Abbie W. Getting married on 10/23/2024
5 out of 5 rating

Ally was amazing!

I couldn鈥檛 recommend Luv Bridal more! Ally, my stylist for the day, was so attentive, positive, and made the whole experience so enjoyable! All of the other stylists that I came across were so kind and excited for me when I finally found my dress! It was nice to be able to physically look through the dresses with Ally to see what I did/didn鈥檛 like, rather than just relying on her to make decisions on what to bring me to try on. Again, couldn鈥檛 recommend them more!
Kristen W. Getting married on 04/12/2024
5 out of 5 rating

I I Said Yes to the Dress at Luv Bridal!

Luv Bridal, not only is a beautiful show room in down town Phoenix, but have a lot of beautiful styles of wedding dresses to choose from. They were extremely friendly and accommodating. I worked with Kendra who knew exactly what I wanted and helped me find my dress within my price range. She was very cognizant of my budget and helped me choose the right one. She also followed up with me after I bought my dress to check on me. She is the sweetest. Go to Luv Bridal and be happy!
Rachael R. Getting married on 03/09/2024
5 out of 5 rating

Great selection, responsive staff

Luv Bridal was hands-down my best experience trying on wedding dresses. There was a great selection of dresses, but more importantly, the staff was above and beyond. Cillian made things super fun and relaxed after a very long day of shopping. She made great recommendations on dresses and accessories. The shop also had fun snacks for the group, and they were the only shop to follow up with me after my appointments.
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