I checked this place out on a referral from a friend and I wound up buying my wedding dress and veil from Sweet Elegance. I had been to several other bridal stores in the atlanta area and none of them provided the service or expertise that this bridal salon did. I got the kind of service that you see on the bridal shows on television without the drama and the extreme prices. My budget is tight but they had lots of selections in the price range I was looking at. I have not seen my dress online nor in any other stores and the expertise of the staff for what would look good on my body type could not be passed. I showed them pictures that I had found online and in magazines and they surpassed my expectations.

They made the selection process special and unique. If you are looking for a beatiful dress, excellent service and great prices then you have to give Sweet Elegance a chance. I will be recommending all of my friends getting married in the future to this location and not because of some special offer they give for referrals (like I'd seen in other stores) but because this place was that good. I had the best experience here and if I could I would give it 100 stars instead of just the 5.

I wish planning the rest of my wedding was as easy as getting my dress from Sweet Elegance! I wish I could give them more than a 5 star review. I have gone to other shops, but none were as helpful or responsive as the team at Sweet Elegance. When I arrived with my mother for my appointment, I briefly told my consultant what I was looking for and budget, and we were off! Although I had a dress in mind, that dress turned out to be disappointing in person. However, my consultant and the shop owner came to the rescue - showing me dress after dress that fit my vision, body type and budget. I never felt rushed or pressured, and everyone was really attentive. They really tried to understand both my vision and what my church's specific requirements for attire. By then end of my appointment, I had a dress, all the undergarments, shoes, a veil and jewelry. My wedding outfit overall came in at under budget and looks like I broke the bank! Moreover, everything came in months earlier than expected! I couldn't be happier with my experience!! I have already started recommending this vendor to all of my unmarried/engaged friends!

I found my dream dress at Sweet Elegance. The owner and staff were extremely helpful. They showed a genuine interest in what I wanted in a wedding gown. They took that information and within three tries and found me the perfect dress, within my budget. The owner is amazing at helping you find the perfect shape and fit dress for your body type. After my initial visit, I went to another bridal salon and neither the customer service nor the dress selection were nearly as good as at Sweet Elegance. Needless to say, I bought my dress from Sweet Elegance. It arrive in a timely manner. When I went to pick it up, everyone remembered me and my initial visit. They spent a significant amount of time with me as I tried on my dress and helped me with undergarment selection and explained the tailoring process. I highly recommend Sweet Elegance!

Amy, Nancy, and her daughter have been wonderful to work with for my mother of the groom dress! The service, personal touch and professionalism are TOP NOTCH! Their seamstress, Barbara, has been incredible as well and was attentive to all details. I have observed their service to brides as I have been in their business and have been very impressed with their personal involvement and touch for each bride! I can not say enough good things about their service. It really makes a difference to deal with a family owned and operated business!

Firstly, WeddingWire.com, I thank you for this collection of reviews that led me to this little piece of HEAVEN on Earth. Initially I made a purchase at "commercial bridal store" and was rushed into a purchase and a few days later I began to have “buyers remorse” I went to see my sales consultant who ensured me my dress could be altered to fit my vision. This was UNTRUE. Corporate office called me and informed me that the dress could not be altered in that way and that my options would be to accept that fact, choose another dress “I like” or WAIT until they debut their new line in January. I met with a new vendor in Atlanta and again found a dress that had “most” of my requirements and that I LIKED BETTER and I had almost labeled myself as a bride who just didn’t have that “connection” to dresses. But at last, on my way home, something told me to make one last stop at a Bridal Boutique that had high ratings online. OMG, at Sweet Elegance I was greeted and treated like top of the line royalty or better yet FAMILY. Aimee(owner) and Nancy worked diligently to ensure I was happy and even some of the other consultants pulled gowns. They even stayed open past closing just for me. In combination with the sincerity and dedication of the staff, the fact they had one of a kind dresses and never forced me to settle no matter how long it took, I had my SAY YES TO THE DRESS MOMENT...I literally cried seeing how beautiful I looked This was something that I had NEVER experienced the other times. I have been glowing in excitement since Friday. I’m sooo happy. This was a life lesson for me to remember my value and no matter what don’t settle even if you come against some odds in the process :) My dress will always hold value to me for that reason!! My experience at Sweet Elegance has been the BEST part of wedding planning thus far, hands down. I cannot wait to wear my dress. I am eternally grateful for a beautiful dress, a reasonable price, and an unforgettable encounter : )

I can not tell anyone how WONDERFUL this place is. I had tried on almost dresses and found nothing that I loved. Amy and Christine were so helpful and listened to what I wanted, they found the perfect dress for me almost instantly. There was a chance that they dress was going to be discontinued so they rush ordered it. When I told them my budget they didn't bring a single dress that was over it and, found me the perfect dress for 100's less then I expected to pay. I love, love, love this place. I hope everyone will come here!!!! Thank you so sososososososososo much for making my dress shopping such a wonderful time.

I am new to Atlanta and recently engaged. I had no idea on what to expect when finding a dress but all I knew is I wanted to be drop dead gorgeous. My mother came in from out of town and we had an appointment with Aimee.My idea for a wedding is to think I am having a big party and everyone is there to celebrate with me. That is what I explained to Aimee on what I am looking for in a dress. She makes you feel like you areMiss Barbie and its her job to play dress up. That is exactly what happened. She picked a few dresses for me to try on according to my body style and it is something that I never expected. The first dress she put me in everyone's mouth dropped but I had no idea what I looked like. After trying on a few more we all knew the first dress was it. After I ordered my dress the service was AMAZING. Every time an item came in for my dress I would go to the store and they still knew me personally and were so polite. If you want someone to treat you like a person rather than just another customer than I would tell you Sweet Elegance is the only place to go. I just left the store today actually to pick up my dress and Aimee was there greeting me at the door waiting for me to try on my dress. She was there for the moment I began the process to recieving my dress and trying it on for the first time. Aimee and the other co-workers go above and beyound in customer service and makes everyone that walks into their store their number one customer. Even after your make the purchase of your gorgeous dress they still will give you outstanding service to see you happy for your special day.

I had a wonderful experience with Sweet Elegance Bridal!

When I first started shopping for a gown, I was terrified of having a bad "wedding industrial complex" gown experience. I had a particular look that I was going for, and I was very afraid of vendors who would try to dissuade me and to push me into purchasing a completely different (and more expensive) dress.

Needless to say, this did not happen with Sweet Elegance Bridal.
This store is run by a mother (Aimee) and daughter (Kristine) team, and they couldn't be nicer. I first talked with Kristine, and she was extremely personable and knowledgeable. She was completely willing to work with me and get me the type of dress I wanted when I ordered. Later on, Kristine even stayed past business hours to help me with my measurements!

Kristine is a really sincere person, and I appreciate her positive attitude..it cheered me up and made the whole task pleasant and painless. I also greatly appreciate that the owners were upfront with me about price and deadlines because it made my own wedding scheduling much easier! I felt that this was the first store that actually LISTENED to me. They were so easy to work with.

After getting my dress, it was exactly what I had hoped for. Both Aimee and Kristine even shared my excitement and nervousness and eventual happiness of trying on the final dress. Overall, this was a great experience!

Sweet Elegance is amazing. Nancy was my bridal consultant I can not not say enough positive things about her. I was my first time trying on dresses and she made sure that I was at ease and exploring everything to know what I like. Nancy also took the time to make sure that my family who I brought enjoyed the experience as well. She spent so much extra time with us making sure that we had the perfect dress and experience. Probably one of the nicest people ever!

The other thing I loved about Sweet Elegance is they stuck to your budget. They would show you dresses that were highly clearanced to those at the top of your budget. They did not care about selling you the most expensive dress, only caring about you finding the perfect dress.

I went to other bridal salons that tried to push things on you and sweet elegance truly did not. They let me pick and helped me find the perfect dress.

I found the dress of my dreams and had a fantastic wedding with gorgeous pictures. Thanks to Nancy and Kristy for all their help.

AMAZING!!!! I went to 5 bridal boutiques in Atlanta before I found Sweet Elegance and I had almost lost hope because I could not find anything that I liked. I was blown away by the gowns at Sweet Elegance. Even the ones that I tried on that were not right for me were still gorgeous gowns (I cannot say that about any of the gowns at the previous 5 places). The selection of gowns, quality of gowns, and most of all, the quality of service here is absolutely unsurpassed. Shantae was my consultant and she was excellent! She listed to what I wanted, looked at some pics that I brought in and helped me find the perfect dress! I was so nervous because I was there alone but the entire team made me feel so comfortable and when I wanted to wait for a friend to come see the dress, they did not even rush me! I just hung out with them and talked until my friend got there. By the time I left, I felt like they were family! I seriously could have saved myself a lot of time and energy if I had gone to Sweet Elegance first, but better late than never!

I would definitely recommend this store! I went there the first time with my friend 3 years ago when she was looking for her wedding dress. They were a small boutique with a great staff and I loved my friend's dress so I went back to get my own dress there. Since I was there a few years ago they've expanded to about 3 times their original size. They still carry beautiful dresses and now there's a huge selection so it wasn't hard for me to find something I fell in love with. There prices were reasonable and the staff was just as friendly, helpful and attentive as I remembered from a few years ago.

I bought my dress in November 2012 for my October 2013 wedding. I went into Sweet Elegance the Saturday after Thanksgiving. I can't say that I was overly excited about dress shopping, but Amy made it really really easy. She pulled about 3 gowns for me to try on and then let me walk around and pickout what I wanted to try. The very first one I picked ended up being the dress I bought. We had an afternoon appointment at another Atlanta boutique, so we didn't buy the dress before leaving. We didn't spend an hour in the other boutique (it was awful there!). We went right back to Sweet Elegance and bought the dress I liked. They are also incredibly reasonable on their alterations. This place is great!

I ordered my wedding dress and some accessories from Sweet Elegance. When I went in, I told them that I did not want to leave without having chosen a dress! They were awesome. The mother/daughter team even stayed open late and didn't give up until I found the perfect dress! My dress came back much sooner than I expected. They made my experience so comfortable!

I bought my dress off the rack at a wedding show. It was one out of like 5 dresses I found that I LOVED. Got it for half the original price. So let's review, I saved time buying off the rack, which was easy to do because they had such great selection at a great affordable price. Yup, they are good!

Great help when I needed to find a dress quick. My consultant looked at a ring I was wearing and pulled a dress based on the vintage style of the ring. It was perfect, couldn't have been better.

If you are searching for a family orientated salon this is the one for you. This mother/daughter owned shop is #1 on my list. Not only are they a dynamic tag team duo but they know what they are doing. I went to Sweet Elegance bridal alone after having a horrible time dress shopping with my bridal party. Right away I was invited in with open arms by the entire staff. From the outside the store doesn’t look like much in comparison to other shops in the Atlanta area I'd been to but looks are deceiving the store in amazing. They carry just about everything a bride needs from your gown to your hair accessories.
Overwhelmed at first I had several gowns pulled for me and fell in love with the very first one I tried on. Tried the others just to ensure it was the one. I placed it back on with a veil and shoes and was sold. I walked away with 2 gowns and a love for the family team.
I would recommend this salon to anyone that is thinking of searching for a gown alone or even with your friends and family.
I have gone back several times to visit my gown and have been welcome my name each time.