Skip to main content
Weddings

heidi elnora Atelier Reviews

heidi elnora Atelier

heidi elnora Atelier

Birmingham, AL
5.0 out of 5 rating, 287 reviews
View more information

Reviews

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
  • E
    Emily Sent on 01/30/2024
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The best ever!

    I could never say enough good things about Heidi - She has the sweetest spirit, truly loves what she does, and listened to all of my wedding dress pros, cons, and dreams. She helped bring my vision to life and truly made me feel like the prettiest girl on earth. She even included a special piece on the inside of my dress that I requested as a surprise -- I lost my Mawmaw and best friend and simply asked if just somewhere there could be a butterfly because that was mine and my Mawmaw's "thing".. whenever I saw that she placed it over my heart I got chills. I honestly cried when I had to take my wedding dress off because it was so perfect and just like me. I highly suggest making an appointment so that she can design the wedding dress of your dreams, you won't regret it!
  • Kayla
    Kayla Sent on 12/27/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Magical experience! Timeless & fashion-forward couture design

    Heidi is FUN to work with and is just a wonderful human all around! I knew I wanted fashion-forward, yet timeless dress designed by Heidi - I am proud that she is from my home state of Alabama and went to college at SCAD in Savannah, GA where our garden party soirée wedding weekend took place. It was meant to be. Within minutes of stepping foot into the atelier for the first time she came up with a beautiful, completely couture design and sketched away for my wedding gown, heirloom veil, and rehearsal dinner look. Little did I know that I would be donning a work-of-art…never before worn by anyone else. She made me the inspiration, which as a bride felt like a dream! During many appointments with her and her sweet seamstress, Carolyn, we became family and I never once felt like just another bride. We laughed and cut up every appointment which made me comfortable and less anxious about everything. I let Heidi have full creative freedom and she did not disappoint! I will forever be thankful for the experience I had with Heidi designing my gown. It was easily one of my favorite parts of the wedding planning process. I felt like the belle of the ball waltzing around Savannah all weekend in her designs! So many strangers commented and exclaimed in passing of how beautiful my wedding gown and rehearsal dinner outfit were. Every bride deserves to feel gorgeous on her wedding day. Trust Heidi and you will not regret it. She nailed the assignment!
  • A
    Alison Sent on 10/12/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi is the best

    I couldn't recommend Heidi enough. She is so talented and made the experience so fun. I love my dress!
  • illustration stars

    Are you interested?

  • Anna
    Anna Sent on 10/12/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Favorite Wedding Planning Event

    After knowing Heidi for a few hours I felt like I was with a long-time friend, she creates the most welcoming and joyful experience.
  • Alexandra
    Alexandra Sent on 10/12/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Absolutely Incredible!

    It was such a wonderful experience. I couldn’t imagine a better dress or veil!
  • L
    Logan Sent on 07/13/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Turned my moms wedding dress into my Rehearsal Dinner Outfit

    Heidi went truly above and beyond!! I went in and asked her to turn my mom wedding dress into something I could wear for wedding weekend! Heidi exceeded all my exceptions— she brought my vision to life. It was everything I could have dreamed of and more! Heidi is a breath of fresh air to work with; it was truly an honor to have her apart of my wedding team!! She is so talented and so amazing to work with!! Couldn’t recommend her more 🤍
  • L
    Layton Sent on 06/23/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Excellent Experience

    Heidi was amazing! She and all of the staff made me feel welcome from the start, and helped me design my dream dress. Every fitting felt so focused and personal, and everyone was so kind and helpful! I brought in my sisters dress that she purchased from Heidi Elnora years ago, and Heidi herself ensured that the dress was altered and redesigned to make it my own, while still preserving the sentimentality of sharing such a special dress with my sister. There was never even a thought to go anywhere else to find a dress - our family has had two wonderful experience with Heidi Elnora, and we sing her praises to anyone who will listen!
  • L
    Libby Sent on 06/22/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Outstanding Service

    Picking out a wedding dress is not in my wheel house but Heidi met with me one on one and made the entire experience so much fun! She worked through different options and styles with me until I knew exactly what I wanted. She truly cares about her clients! She went above and beyond to accommodate me with whatever I needed! Heidi is the best!
  • E
    881Baaede9Ab674Cbb97Cddae8Bfda41D8Ad51C3 Sent on 06/21/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    A wonderful experience through and through!

    A wonderful, personal experience from start to finish - warm, kind, caring, all the things! Would highly recommend any bride to go and see Heidi and her team for the dress of their dreams! Her masterful design undoubtedly fulfilled all my expectations!
  • E
    Elaine Sent on 06/12/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The best experience

    I could write an entire novel about my incredible experience with Heidi and her team.. but if you read all the way through this review, it will be worth it!

    I went to 3 different boutiques in town and tried on no less than about 25 dresses. God gifted me Heidi and Liz, who immediately made me feel seen, listening intently and intentionally when I brought in a Vogue article from 2018 and asked for everything and more. The details are EVERYTHING and y’all, Heidi and her team went above and beyond. The pearl neckline, the hand lain and sewn neck lace detailing, the custom overlay that I needed for the church, removable long train... every detail down to the last centimeter was discussed and executed beautifully. I felt like every version of myself on my wedding day as I shed off the layers. The entire day, i felt totally confident in my dress that i characterize as not 1, not 2, but honestly 3 different looks. I was, and still am, so so proud to wear a Heidi creation!

    My mother also had a custom dress done from complete scratch. She didn’t even have a color picked out and Heidi workshopped it from thin air.. my mom felt unique, glam and so fabulous in her custom gown!

    This review would have something missing if we didn’t give kudos so Carolyn who quite literally sewed me into my dress and spent hours the week of my wedding making sure it was perfect. I miss the joy of going to see Heidi and visiting the atelier. She truly loves her work and it shows
  • Kendyl
    Kendyl Sent on 06/08/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    An amazing experience!

    I went to a few other bridal shops before booking my appointment at Heidi Elnora. I thought that the others were good experiences but I absolutely fell in LOVE when I put on my first Heidi Elnora gown. As a teenager, I use to watch the popular reality show "Say Yes to the Dress." I remember laughing with my friends about how silly some of the brides on the show sounded when they said things like "I feel like a bride." Okay.. it is true. I could have seen myself walking down the aisle in every single one of Heidi's lovely dresses. It was when I put on the first Heidi Elnora gown that I truly felt like it was me getting married, having a WEDDING, and when I truly felt "like a bride." Every single dress I tried on was beautifully made with such attention to detail. From my first appointment to my wedding day, I felt like family at Heidi Elnora. I have had four other friends find their dream dresses with Heidi and we all have raved about the experience. I am so proud that I found my dream wedding dress with Heidi Elnora.
  • R
    Rachel Sent on 06/08/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Vintage Dress Reimagined

    Heidi helped me recreate the same dress my grandmother, great aunts, aunts, cousins, and mother all wore! It was even better than I could have ever imagined! Every detail in the design was so special and thoughtful and I love Heidi dearly!!! She made me feel like I was her only bride and took her time patiently and gracefully working through the many challenges of recreating a dress that has been worn down the aisle 7 times! Thank you Heidi!
  • R
    Rachel Sent on 06/08/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing experience with Heidi Elnora Atelier

    Our experience with Heidi Elnora Atelier was exceptional! Highly recommend Heidi for all your wedding dress and accessory needs! She is professional but also so personable. She takes time with each consultation and really listens to what the bride is looking for. Can not say enough good about the quality and workmanship of the dress my daughter wore. Just stunning! Thank you Heidi!
  • M
    Mary Sent on 04/26/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Loved my dress!!!

    Heidi was amazing and helped me design my perfect dress! From start to finish my experience at build a bride was a dream come true and I felt like my dress was exactly what I had imagined. Heidi and her team are hardworking, kind, and supportive and I am so grateful to have had them apart of my big day!
  • M
    Mary Sent on 04/05/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Mother of bride

    Walking into her building I was not sure what to expect. The minute I stepped through the doors, it was just beautiful and welcoming. The camaraderie between Heidi and my daughter was fascinating to watch. The way they designed her dress together was incredible to see. It was unlike anything I have ever experienced. I cannot wait to see the finished product.
  • P
    Patricia Sent on 03/13/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi is the best ever.

    As soon as I got engaged, I knew I wanted to go to Heidi for a custom dress. She made my mom and I feel so comfortable and went through and explained everything to us! On top of that, she helped design the DRESS of my dreams. Could not be more THRILLED to be a Heidi bride!!
  • K
    Kate Sent on 03/04/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best Experience!

    The absolute BEST experience. The team at Heidi genuinely care so much and made my experience so seamless and enjoyable. I found my dress after just trying on a few and wouldn’t want to be wearing anything else on my wedding day! The gowns are timeless and effortlessly beautiful.
  • E
    Emily Sent on 03/02/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best Part of my Wedding Planning

    I had the best experience working with Heidi to create the most beautiful dress for my wedding! She was so easy and fun to work with and is incredibly talented! Would 10/10 recommend! :)
  • E
    Emily Sent on 02/28/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Outstanding

    I’ve always dreamed of a wedding dress that fit my body perfectly and matched my style. Well before I got engaged, I had already been sketching out exactly what I wanted. When the time came, I decided to try on gowns at your typical bridal stores and just came away frustrated.

    I took my ideas to Heidi and she made them come to life even better than I imagined. The entire experience in Heidi’s boutique was an absolute dream. I couldn’t have asked for a better design experience as a bride. The care she placed in making sure I was happy with every detail, and the thought she put into making sure I was prepared to shine on my wedding day was something I’ll never forget.

    Thank you Heidi from the bottom of my heart!
  • Victoria
    Victoria Sent on 02/28/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    An absolutely wonderful experience!

    Wedding dress shopping can be one of the most stressful tasks when wedding planning. There are so many options and styles to choose from. Personally, I was lost when it came to wedding dresses and did not even know where to start. When we walked into Build-A-Bride, we were greeted by Heidi Elnora, the most fabulous human and dress designer, and Piper, the lovely assistant who was there every step of the way! Heidi sat down with me and picked my brain on everything from wedding colors to styles of wedding dresses I thought I would like. Heidi's brain is magic when it comes to piecing her dresses together to truly "build-a-bride" and create exactly what you had envisioned. Once we had the dress picked out, Heidi helped with the veil selection and even helped me find the perfect pair of earrings for my big day! Build-A-Bride is my number one recommendation for all things bridal attire!!!
  • C
    Claudia Sent on 02/28/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Intimate Appointment Style

    I had absolutely the BEST experience at Heidi Elnora Atelier! I was treated so wonderfully and absolutely fell in love with my dress, and when my dress came in it fit me perfectly! The whole process was so intimate and made me feel so special. I 100% recommend the Atelier for your wedding dress!
  • C
    Carolyn Sent on 02/21/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The best experience!

    I had the absolute best experience working with Heidi! We were able to create my dream dress together and it has been my favorite part of my wedding planning process so far!
  • L
    Liz M. Sent on 02/20/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The Best Experience!


    My experience as a Mother of the Bride looking for a wedding dress was made so much easier with our visit to Heidi Elnora
    The first time I met Heidi I knew we were in the right place. She was great at making my daughter and myself comfortable. Heidi listened to what we each were looking for in a dress.
    My husband and I picked up the dress,since our daughter lives and works out of town. Heidi was so sweet to FaceTime with my daughter so she could be a part of the dress pick up. Heidi answered all our questions. I appreciated her suggestions from the earrings to the shoes that would be perfect with the dress.
    The dress is beautiful!!! I know my daughter will feel extra special and beautiful on her wedding day in her Heidi Elnora original.



  • Julie
    Julie Sent on 02/20/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The best experience!

    A week after I got engaged, my mother and I began the search for a wedding dress.We talked about several stores in our area in which we had shopped in the past for Prom and Cotillon dresses which also carried Wedding dresses. That’s when I told my mother about a designer in Birmingham,Alabama that custom designs wedding dresses. We made an appointment with Heidi Elnora and her team.

    Heidi made sure both myself and my mother felt comfortable during the appointment. She asked each of us what our vision was for a dress for the special day. Heidi listened intently to our ideas, thoughts, and never was judgmental. I knew we were in the right place.

    Our experience was wonderful and I would recommend Heidi to anyone!
  • S
    Sarah Sent on 02/17/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    You won't regret choosing Heidi!!

    Heidi is one of the most genuine, sweetest people I've ever met! My and my family had such a great time working with her. I did not make her job easy and she handled everything with such grace and ease... you're in the best hands with Heidi, can't recommend enough to choose her!!
  • Eve
    Eve Sent on 02/17/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Dreamy & stress-free!

    Heidi + her team are absolutely amazing to work with. The whole process was truly flawless. Heidi, Lauren, and Elizabeth were angels and so easy to connect with. I initially felt so nervous about finding a wedding dress for this huge day but was immediately put at ease when I walked in. The Build-a-Bride collection was perfect for me because Elizabeth and I found elements from a few dresses that could be seamlessly put together and became my dream dress. All of the amazing ladies there are so kind and truly have a magical intuition! I wholly recommend them to any bride to be!!
  • E
    Elizabeth Sent on 02/16/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    I was a bride searching for my wedding dress

    Heidi is a wonderful person! She makes you feel comfortable and confident when you’re trying dresses/looks no matter your body type or insecurities. She also helps you work around your price point and makes sure you don’t go over budget. I cannot sing her praises loud enough! I am and always have been very insecure about my body which created a lot of anxiety around trying on dresses. Heidi and her mom made those worries melt away. They make the wedding dress shopping experience feel special, fun, and joyful! I love Heidi and her team!
  • Emily
    Emily Sent on 02/16/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The most special and magical experience at heidi elnora Atelier!

    Heidi was such a joy to work with! She helped me find the dress of my dreams and the process was easy and stress free because of her kind demeanor. She made the reveal of the dress and veil feel so special, emotional, and magical. Heidi will make you feel so important and beautiful. I wouldn't recommend going anywhere else for your wedding gown! Heidi will make sure you get the gown of your dreams!! I could not be any happier that I went to heidi elnora Atelier to find my wedding dress!
  • L
    Lindsey Sent on 02/16/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing!

    A down to earth wonderful woman who made my stressed wedding tears turn into happy tears by the end of the appointment! Would recommend her to each and every one of my friends and family! In fact, my sister designed her wedding dress with Heidi and the appointment went so smoothly that I knew when my time came to pick out a wedding dress, I would be going to Heidi to create my dream dress as well! BEST EXPERIENCE!!!
  • Madison
    Madison Sent on 02/16/2023
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    So outstanding!

    I absolutely loved working with Heidi. After visiting a few other places and not finding THE DRESS, I was beyond happy when Heidi said she could make it happen for me! She was a blessing in the process and I could not recommend her more. I can’t wait to see the final product ❤️
  • L
    Lauren Sent on 11/10/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora Atler (Birmingham)

    I had an awesome experience at Heidi Elnora Atelier! Lauren was amazing to work with and she made everything super easy and fun. I was not completely sure of what I was looking for, so I loved getting to try all of the different silhouettes and getting input from the team about adding details. This is such a unique experience with complete customization to make a one of a kind dress! Since my engagement is on the shorter side, Lauren also worked with me to make sure my dress will arrive in plenty of time! I can't wait to walk down the aisle!
  • K
    Kevyn Sent on 11/07/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Great place!

    Highly recommend the Heidi Elnora Atelier. The staff is extremely knowledgeable, helpful, and patient. They provide good advice, and are willing to vary dresses to create the perfect fit for each personality. The dresses and fabric are definitely high quality. They are a joy and pleasure to work with!
  • Alicia
    Alicia Sent on 10/27/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Perfect Day

    I had the absolute best experience, I felt like a princess!!
  • R
    Rhonda Sent on 09/02/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora Atelier Experience

    I was not ready to start looking for wedding dresses but the Heidi Elnora Atelier Fall Sale popped up on my social media last Thanksgiving. I knew Heidi’s work and that her dresses were amazing but, honestly, a custom designed wedding dress was never a thought for me due to budget. I thought maybe this sale would give me a custom dress in my budget. I called and made an appointment to meet Lauren. This would start an experience I honestly never thought would be possible. I had not looked at or tried on any dresses so having Lauren’s input and guidance was a true blessing. I did not find my dress at the fall sale but found what style and color looked best for me. I followed up with Lauren the next spring and brought my bride squad to help find the perfect wedding dress. Lauren is very detailed and had written down everything we discussed from our previous appointment. She also pulled similar dresses that I liked and had them ready to try on. The bride squad also pulled a few dresses to give their input. I decided on one of the original styles we pulled from our initial appointment. Lauren also helped me to customize the dress to fit my needs and stay within my budget. She also blinged up the dress with a few accessories to make it fit my personality. She had everyone close their eyes and open at the same time. The expression on my face, as well, as my bride squad, helped me say those famous words: Yes, to the Dress! I highly recommend the Heidi Elnora Atelier experience and hope you are lucky enough to work with Lauren, but, all the team on Morris Avenue is amazing.
  • K
    Kathleen Sent on 07/19/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Fantastic experience!

    From the moment I got engaged I knew I wanted to get my dress from Heidi Elnora! Elizabeth and everyone there were amazing to work with! They took lace from my mom's wedding dress and added it the dress I picked out. It was everything I could have wanted and more! I cannot recommend Heidi Elnora and her team enough! Such a fantastic experience!
  • Crystal
    Crystal Sent on 06/10/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    A Truly Magical Experience!

    Run! don't walk to Build-A-Bride Huntsville! I found Build-A-Bride through a Google search for bridal shops, in the Huntsville area. The area seemed to be lacking in independently owned shop options. The BAB website looked elegant and legit, so I gave them a call. Lauren, the store manager, called me back for a brief "interview" and to set up an appointment. Lauren was very professional, knowledgable, REAL, and easy to talk to. When I went in for my appointment, I was pleased with the simplicity and elegance of the shop. I was also pleasantly surprised to be paired with The Heidi Elnora, herself. She happened to be in helping out that day, and I was lucky enough to be chosen to work with her. Heidi clearly sets the tone for the business. She is extremely down to earth, and a blast! What I originally thought would take two hours, lasted four hours, because we were having so much fun! I felt cared for, and special. We went in a completely different style direction than I had planned, and I loved that. Heidi and her team are true artists. I highly recommend Build A Bride Huntsville!
  • F
    Fran Sent on 06/02/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    One Happy Bama Bride!

    I'd give TEN stars if they'd let me! I loved every minute of every visit I made to the atelier last year. From the dream of my dress, to Heidi's sketch of it, to the finished product, Elizabeth and Lauren encouraged me to trust the process. They were right. My dress was perfect for me! Great people, great talent, and great service! Highly, highly recommend!
  • Kimberly
    Kimberly Sent on 05/11/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Fabulous in every way

    I highly recommend Build-A-Bride!!! Lauren L. was fantastic with my fitting and her positive energy was contagious. Heidi's designs are absolutely STUNNING! I rarely ever review anything and was not asked to write a review-but that's how great of an experience I had with this business-I had to share!
  • N
    Natalie Sent on 03/19/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    All Great Things

    This has been such an amazing experience from my very first contact with Heidi Elnora. I reached out with fingers crossed that they would be able to create something beautiful for me with a tight timeline, and Lauren responded to my inquiry almost immediately on a Sunday, and gave me peace of mind. The next week, I was meeting with Elizabeth, who has an amazing talent for creating something beautiful and tailored to your personality. Looking forward to wearing my unique design in June!
  • A
    Ayah Sent on 03/18/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Highly Recommend!

    All around great experience! Definitely sets itself apart from other bridal stores in Birmingham with all aspects but especially customer service and custom dresses. It is the only place in Birmingham where you talk to the designer directly and tell them what you want. You can truly make your dream dress and they will customize it any way you want, whether that is building it from scratch or adding something to an existing dress. I worked with Elizabeth and she was the sweetest soul! She is an amazing designer and great at what she does. She made the experience so stress free even though I was cutting it close on time as far as ordering a dress. She is extremely talented and understood every vision. They take it one step further and sketch your dream dress so that both parties are on the same page as far as what the final dress will look like. They were exceptional in every way possible and I highly recommend!!
  • M
    Maria Sent on 03/13/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Hands Down the Best!!

    Heidi is absolutely the best!! It is hard to find the words to share what wonderful experiences I have had with her! Ten years ago, she designed a gorgeous wedding gown for my daughter. Heidi also designed her engagement party dress as well as one for me! We had the best times with Heidi as she created our special dresses! Ten years later, my son is getting married and I called Heidi for a Mother-of-the-Groom gown! I had no idea she had just launched a special occasion line!! I booked my appointment and once again found the perfect dress, with sweet Lauren’s help! The special occasion line is spectacular! After 10 years of continued growth and success, Heidi Elnora Atelier continues to offer the personal service that’s makes you feel extra special in addition to show-stopping designs!
  • L
    Lisa Sent on 02/23/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best experience!

    I had the absolute best experience at Heidi Elnora shopping for my wedding dress! From the initial phone call to make an appointment through the entire process, I was made to feel like nothing was more important than helping me find my dream dress. I didn’t feel rushed at all during the appointment, which was amazing because I wasn’t entirely sure what style I liked (even though I thought I knew before I got there)! We had a quick engagement, but that didn’t matter—Lauren and everyone else at the Atelier went above and beyond to make sure I wasn’t stressed about a timeline. If you want a stress free and fun experience, where you know you’ll find the dress of your dreams—because they can do literally anything—this is the place for you!
  • Anna
    Anna Sent on 02/22/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The Art of a Wedding Gown

    Heidi Elnora's Atelier is an incredibly special place nestled in the heart of downtown Bham. The Atelier is a unique experience where I met with the artists who designed and created my wedding gown. Not only did I feel amazing in my dream wedding dress - but it was also a dream to support local makers and artists in such a personal way. On top of that, everyone is so personable and genuine. Hands down one of the bests decisions I made.
  • Julie
    Julie Sent on 01/07/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    So excited that wedding dress shopping was a great experience!

    Shopping for a wedding dress can be intimidating. It's not something you do every day. However, at Heidi Elnora Atelier, the entire experience was great! It is convenient and it is absolutely beautiful. We were greeted by Lauren and Liz, who were eager to learn more about us and make us feel comfortable. It's like they can read each other's minds with the dresses and accessories that they selected. There is a large, private area to try on dresses and an elegant sofa for guests. So many beautiful choices! My advice? While they listen to you, you listen to them and their experience. "The dress" turned out to be nothing like what was expected as far as style, but met all expectations as totally loving a gorgeous dress.
  • E
    Emily Sent on 01/02/2022
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Beyond My Dreams

    Attending Heidi Elnora Atelier to find my wedding dress was the point in my wedding journey where I finally envisioned every single detail that would be incorporated to build my entire wedding experience. Once I decided what I wanted in my dress and see confidently who I was as a woman, I was finally excited about getting to walk down the aisle to my future!

    Getting to work with Heidi Elnora herself is what every girl dreams of in getting to design their own wedding dress. Heidi carefully visualizes every detail and style that each bride wants to incorporate in their dress and creates something so magical that her work is completely untouchable. Along with the help of her amazing assistants (especially Liz and Lauren), every part of my designing process was nothing short of everything I could have ever asked for and I hope every girl gets to have the #HeidiBride experience. I can not wait and see how my dress turns out to look in person!!
  • A
    Allison Sent on 12/28/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The best of the best!!

    Heidi was my first appointment and it could not have gone better!! My favorite part about Heidi's is that they made this a very personal experience!! Lauren, my stylist, listened to everything I asked for and made me feel so comfortable! So thrilled about finding the dress of my dream!
  • Brooklyn
    Brooklyn Sent on 12/16/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora made my wedding dress vision a reality!

    I can't begin to express how incredible my experience was working with Heidi Elnora Atelier! Before becoming a bride, I competed in the Miss America Organization...which means I had worn my fair share of evening gowns and dresses. When I stepped into my appointment with Heidi Elnora, I knew that I wanted my wedding dress to be simple and ultra bridal but I was still honing in my vision. Heidi and her team went above and beyond to help me clarify my vision and create a custom dress and veil.

    Heidi offers a variety of silhouettes as well as a myriad of embellishments, so no two dresses are the same. Throughout the entire bridal experience, Heidi's team offered their expertise while remaining committed to my dream look. Whatever your dream look is for your big day, Heidi and her team can make it happen. In fact, Heidi's team will create something well beyond what you could have envisioned.

    Brides, I have never felt more beautiful than the day I walked down the aisle in my Heidi Elnora design. You too deserve a customized experience and design that fits your personality and makes you feel gorgeous! Heidi Elnora can answer that call.

    Photos by Katie and Alec Photography.
  • G
    Grace Sent on 12/14/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing experience I recommend to all brides

    When deciding on where to go to get my wedding dress Heidi Elnora Atelier was the only place I wanted to go. I am so glad that I made this decision. Lauren and the team were so helpful during the entire process and have gone above and beyond to make my dress perfect for my big day! This experience was better than I could have imagined for myself and I would highly recommend it to any future brides.
  • L
    Lindsay Sent on 11/19/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing Experience

    Everything about my outfit was an amazing experience! Lauren knew exactly what I was looking for and had outfits ready to go! I ended up choosing the first 1 I tried on! Lauren and the rest of the staff were amazing to work with - they were communicative, kind, and very accepting of my non traditional way! I love my outfit and I couldn't be happier with my choice!
  • Crowder
    Natalie Sent on 10/19/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    A dream come true

    I can’t even put into words how highly I recommend Heidi Elnora. Elizabeth designed my dream dress and I still cannot get over how she managed to capture my soul in dress form. She will forever be an absolute angel to me. Unbeatable designs, service and quality. You’d be insane not to go to the atelier. ** also purchased my flower girls’ dresses from them. Unbelievably adorable
  • M
    Morgan Sent on 09/09/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The BEST wedding dress shopping experience!

    I cannot say enough great things about the Heidi Elnora team and shopping experience! Getting to completely customize my wedding dress was an absolute dream! Lauren and Savannah couldn’t have been more welcoming and encouraging throughout the whole process. They wanted to know every detail of my wedding day, so that we could create the perfect dress for the night. Knowing that my dress is completely unique is something I will always cherish! I will be highly recommending Heidi Elnora Atelier to all of my friends!!
  • Macy
    Macy Sent on 09/01/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    the best ever!!

    I was so nervous to go wedding dress shopping because I have a hard time finding clothes that I like and fit my body type. None of my fears came true at The Atelier, it was THE BEST experience. Lauren knew how to fit me, how to get me out of my comfort zone in the best way, and was so encouraging the whole time. I found the dress of my dreams and hope every bride can have an experience like this!
  • Anna
    Anna Sent on 08/31/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Great experience!

    Heidi and her team are an absolute pleasure to work with! Her beautiful atelier is warm and welcoming, and everyone was incredibly friendly and helpful. She took the vision I had in my head and made it come to life. I can’t wait to wear my one of a kind, custom gown! Thank you for making it such a wonderful experience!
  • M
    Mackenzie Sent on 07/27/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing & dreamy

    I had an amazing time with Lauren & Alex Anne!! The day was an absolute dream!!
  • Margaret
    Margaret Sent on 07/26/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    A dream wedding dress shopping experience

    Heidi Elnora was my dream wedding dress shopping experience. The atelier is so beautiful and I got to try on every silhouette imaginable. Once I decided on the shape of my dress, Liz made the magic happen and helped me customize the neckline, the fabric, and even the straps!! It was my favorite part of wedding planning and an experience that my whole family enjoyed!!!! Thank you Liz and Heidi for making me the perfect wedding dress!!!!
  • L
    Lauren Sent on 07/15/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora Atelier - Highly Recommend!!

    I had the most wonderful experience at Heidi Elnora Atelier!! I worked with Liz and she was absolutely wonderful! She was very attentive and pulled dresses for me that were exactly what I was looking for. I also love that Heidi Elnora Atelier does so many custom features on their dresses! I can’t wait to show everyone my dress, which will be unique to me!! I highly recommend Heidi Elnora to anyone who is wedding dress shopping!
  • Hannah
    Hannah Sent on 07/13/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    This team is truly the best!

    The heidi elnora Atelier experience is unmatched. Not only do you get to work with the best team in the business, but also you leave with a wedding dress that is completely unique to you. I felt so special during my appointment and left with complete confidence in the dress I am going to wear on my wedding day! The entire experience has been nothing short of a dream come true. The women on this team are faith-led, encouraging, and know exactly how to make your dreams a reality. Cannot recommend the heidi elnora Atelier enough!
  • Sophie
    Sophie Sent on 06/13/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The B E S T Bridal Gown Experience

    Liz and Lauren are truly the dream team! They, along with Heidi, are making my dream dress come to life. I’ve always wanted my wedding dress to resemble my grandmothers from the 1950’s because, to me, it’s the epitome of grace and elegance, but it’s not a style you can go pull off of just any rack, and the Atelier team is making my dreams happen. They are so wonderful to work with and didn’t, for a second, let me even question if my dress was possible. I can’t say enough good things about the team at Heidi Elnora and the amazing work they do.
  • Carly
    Carly Sent on 06/09/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Be a Heidi Bride!!!!

    I had the best experience at Heidi Elnora! I have actually purchased from them a couple of times, and both have been amazing. Most recently, I saw a new item on their instagram and KNEW I had to have it. As soon as they knew I was interested, they reached out to be sure that I could make an appointment as soon as it was available to try on at the Atelier. At my appointment, I worked with Liz to buy the outfit for my reception. She was so helpful, and was SO fun during the appointment. It is so great that they can customize/add things to your look to help make sure it is exactly what you want for your day. 10/10 would recommend everyone to shop here to get exactly what they have been dreaming of for their wedding!
  • A
    Ashley Sent on 06/08/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    You won’t be disappointed!

    I came here with one of my best friend’s after her bridal look dream just wasn’t happening at other bridal shops. When I tell you that Heidi Elnora saved the day, I’m not kidding.

    If you want a truly positive, customized, and body positive experience, this is the place to go. From speaking to sweet Lauren on the phone to set up the appointment, to having an absolute blast with Heidi, this was the most well rounded and amazing bridal wear experience you’ll find. Let Heidi work her magic and be creative and you’ll get a phenomenal result.

    I can’t wait to see the finished product!! Thank you so much Heidi and company!
  • Jennifer
    Jennifer Sent on 06/08/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    More than I ever dreamed!

    Heidi gave me a better experience than I can ever imagine for my creating bridal ensemble. She helped me create EXACTLY what I envisioned for my wedding. I can’t wait to walk around Vegas showing off my custom Heidi Elnora!! Love to all you ladies - everyone was so encouraging and helpful!
  • G
    Gabrielle Sent on 06/08/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing!! Definitely will go back soon!!

    I truly had the best experience at Heidi Elnora this weekend! I had the sweetest two associates help me that were able to cater to every need and were so quick in helping me with every need. I can’t wait to come back and by accessories from them and I hope to continue the family tradition of buying from Heidi.
  • Mary-Claire
    Mary-Claire Sent on 04/22/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best experience

    I had a wonderful experience picking out my wedding dress at Heidi Elnora Atelier. Heidi made every step of the process easy and special for my day. Her amazing energy and passion not only resonates in her designs but also to each bride that walks through her doors. I couldn't have asked for a better experience. I would highly recommend dress shopping there!
  • Brianna
    Brianna Sent on 03/01/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    10/10 recommend!

    The Heidi Elnora experience is so personalized. I felt like my bridal dreams came to life in my build-a-bride consult. The entire team is so easy to work with and very responsive to phone calls/emails during such a trying time. They made planning a wedding during a global pandemic as smooth as possible!
  • N
    Natalie Sent on 02/25/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing and effortless!

    My mom and I went to Heidi Elnora after I had showed her what I thought was my dream dress at another shop, she wanted to check out a few other places before making the final decision. As fate had it, Heidi Elnora was the only place that had an open appointment that afternoon. After arriving, we talked with Sadie about what our budget was, what my dream dress looked like and what our venue was like. We constructed the most beautiful dress that day and by far beat anything else I had tried on. We left that day purchasing my wedding dress and I couldn't have been happier with my decision. Easiest and definitely most fun experience Ive had! Thanks!
  • K
    Katie Sent on 02/21/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Don’t go anywhere else!!

    Heidi, Liz and Hannah went above and beyond to make my shopping experience easy and memorable! They were genuine and passionate about finding me the perfect gown for my wedding day. Liz has a beautiful spirit and was intentional about every detail of my visit. This place is like no other, and I am so happy to be a part of the Heidi family!
  • B
    Brooke Sent on 02/20/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Highly recommend!

    Heidi and her sweet staff went above and beyond to help me create my dream dress! They were kind, patient, and made wedding dress shopping so much fun. It was the BEST experience and I couldn’t be happier with how my dress turned out!
  • Courtney
    Courtney Sent on 02/17/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The BEST experience! Be a Heidi Bride!!!

    I had no idea what to expect when my sister made my first appointments to go wedding dress shopping. I was worried because I knew I had expensive tastes and was worried I wouldn’t be able to find something within my budget. My first appointment that day was with Heidi at the Atelier in Downtown Birmingham. It was THE BEST EXPERIENCE ever and wildly exceeded any expectations I had. The store is so beautiful and the dresses are so exquisite that I felt like a princess, and Heidi and her staff made me feel so special! I found THE dress that day, tried it on and knew it was it. I was so worried that it would be out of my budget but was so surprised it was well within my budget due to being one of the build a bride styles that I added a few custom features to make it my own. I didn’t even go to my 2nd appointment elsewhere because I just knew nothing could top this. Fast forward a few months, I had been searching everywhere for what I had in mind for my rehearsal and just could not find it. I decided to go back to Heidi because she made my wedding dress process so amazing. We brainstormed and she created THE PERFECT outfit for me, it was like she read my mind. She loved it so much that she decided to add it to her collection and named it after me. WHAT AN HONOR!!! I will never be over it. I cannot say enough good things about Heidi and her team, they are the real deal. I am honestly just sad I don’t have another reason to get something else from them, though I’m sure I’ll find some reason eventually! LOVE YALL!
  • M
    Meg A. Sent on 02/16/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best experience I could have asked for!

    I had the B E S T experience with Heidi and her team! They were kind, patient, fun, and more than willing to help me find/create my dream dress. Can't say enough good things about the staff or experience. Go check them out, you won't be disappointed!
  • Ashley
    Ashley Sent on 02/15/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The Perfect Dress

    I loved working with the Heidi Elnora team! Everyone was super awesome and patient as I made a HUGE decision! Heidi walked me through so many different dress options, and on my wedding day I walked down the aisle feeling beautiful! Couldn’t be more thankful for Heidi and her staff!
  • Makenzie
    Makenzie Sent on 02/11/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The BEST Experience!!!

    I cannot say enough amazing things about Heidi and her team!! I knew I wanted to be a Heidi bride years before I was ever engaged, seriously, my mind was set. I had in my head what I thought the experience would be and the experience truly surpassed all of my expectations.  I found my dream dress here and hope many more amazing ladies go and experience everything Heidi and her team has to offer. You will not regret it!
  • A
    Ashley Sent on 02/10/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing!😍

    I loved working with them! They helped me find the dress of my dreams! The staff was so easy and fun to work with! And the dress was more than I could have ever dreamt of! I asked for them to add an extra touch of buttons down the back of the dress and it was stunning!
  • M
    Makenzie Sent on 02/10/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Wedding Dress Shopping

    I had an amazing experience putting together my dream dress with Heidi. I had somewhat of an idea of what I was wanting, but Heidi got to know me and really took the time to help me figure out what I truly wanted. I was able to try on all kinds of styles until we got to the perfect custom-designed look. I think I would still be searching if it wasn't for Heidi lol!!
  • A
    Alyson Sent on 02/10/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora Atelier Review - Amazing

    I was having trouble finding openings to try on dresses, however, when I called Heidi Elnora Atelier they said they could see me that day. I knew I wanted a dress like no one else and with Heidi's Build-a-Bride collection I was able to create a dress that was one of a kind. Everyone was so kind and made me feel beautiful in a dress I helped to build.
  • Madison
    Madison Sent on 02/05/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    LOVEEE this place!

    I found my dream dress and im so in love! I love this place!!
  • A
    Anna Sent on 01/20/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi Elnora Atelier - Absolutely Amazing Experience

    This was honestly one of the most amazing experiences of my life. Heidi and her team made all of my dreams come true when it came to my wedding dress and they made me feel like a bride should, absolutely stunning. I loved everything about my experience with them and would recommend them to any and everyone!
  • Cara
    Cara Sent on 01/19/2021
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Wedding Dress Purchase

    I absolutely loved my experience with Heidi Elnora Atelier and her team. As soon as you walk in the building, you can feel the ambiance and you know this place is different in the best way possible. I loved the dressing room and space. It was so fun to try on different dresses and then combined all the elements you love to find the most perfect wedding dress that’s 100% your own. Great people and a great space and stunning dresses! I can’t wait to pick up my dress!
  • M
    Makayla Sent on 12/29/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    If I were to get married again, I’d choose Heidi every time.

    I went to two other shops before Heidi atelier trying to put a dress together from my brain. I knew what I wanted it to look like but building it was much more simple. When we started to piece it together, liz was perfect and so helpful. She worked with everything I asked and we created it!! I then met with Heidi for my sizing and to start the process.. Heidi was so down to earth and also very helpful. Overall, I have had a great experience thus far. They are good people and I’m very glad I bought my dress at Heidi. Can’t wait to see the finish product!!!
  • H
    Holly Sent on 12/28/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Magical Experience

    As a nontraditional bride planning an elopement, I was apprehensive about shopping for my wedding dress.

    For years, I’ve dreamed of a gown from heidi elnora Atelier because of her singular vision and her playful, yet always graceful, style. I knew that a dress from Heidi would suit my eclectic nature; however, my time frame was difficult. From the moment we began trying on gowns, Liz made me feel at home. She was beyond helpful and the combination of her calmly guiding me along mixed with Heidi’s uncanny ability to just know what works is magical.

    I gave Heidi and her team a couple of tricky dilemmas: short on time and I loved parts of two different dresses!! Never fear. We worked out my timing AND they combined the two dresses into one - instant dream dress. At one point, Liz had me in two dresses at once, which sounds crazy, but it was actually stunning.

    As we worked out my details, Liz whispered to me that Heidi is the dress whisperer. It’s a perfect moniker for her, and I’ll be wearing the perfect dress for me thanks to her expertise and the care that Heidi, Liz, and the entire team give every bride. #heidibride
  • Alex
    Alex Sent on 12/28/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    One of a kind

    I can't say enough wonderful things about Heidi or her team! They are all unbelievably creative, kind and passionate about what they do. I went into my appointment with an idea, Heidi not only made my idea a reality, but made it better than I ever imagined. I feel so lucky to have made that appointment and I cannot wait to wear my dress on my wedding day!
  • Trent
    Trent Sent on 10/19/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    The greatest experience

    Heidi Elnora was the first place I went to try on dresses. I was extremely nervous I wouldn't find anything I liked. Elizabeth came in like a pro and made it so much fun I didn't want to leave .. I couldn't have dreamed for a better experience! I tried on several dresses and loved them all and ultimately found THE dress! I highly recommend everyone who is looking for a dress to go to Heidi!
  • E
    Elizabeth Sent on 09/07/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    100 Stars!!!

    I can't say enough wonderful things about heidi elnora Atelier. From the first phone call to the final pick up , each and every person I communicated with went above and beyond to make me feel like I was their number one priority. The dress selection day was by far my favorite part of the entire wedding planning process. Heidi, Liz and the rest of the team have a true gift in serving their brides (and they're so much fun too!). I walked in to the Atlelier on that first day as a stranger and walked out with new friends. I'm so excited to be a #heidibride!
  • Audrey
    Audrey Sent on 08/29/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Using my moms wedding dress

    They were so helpful in finding a way for me to use my mother’s dress from 1985. We found the perfect piece to bring it all together. I felt like a bride and the dress now feels like my own and I love it! She listened to what I wanted but also gave some fantastic ideas! I would still be trying to figure out how to make it my dream dress without them!
  • M
    Madeline Sent on 08/26/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    An amazing experience!

    Heidi Elnora Atelier was the first place I went looking for my wedding dress and I couldn’t have asked for a better experience! I had vague ideas of what I liked and might be looking for in a dress but really had no idea where to start; Heidi made the process so easy. We started with trying on dresses I picked out among existing options, but since I loved a few different dresses with very different styles and was struggling to choose, she helped me identify what exactly I loved in each one and then combined these features to let me have the best of all worlds. She took the time to get to know me, my ideas and things that were most important for me in our wedding, and I think all of that is reflected in my dress. Heidi and her team went above and beyond, including a phone conference with my mom and me to brainstorm after my initial visit and squeezing us back in on a busy day to solidify my final choice. So grateful for Heidi and her team’s thoughtful deliberation in building a dress that is truly one of a kind and perfectly suited to me!
  • Anna
    Anna Sent on 08/07/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Wonderful Experience

    I loved my experience with Heidi Elnora Atelier and the Build-A Bride line!! Heidi was given a bit of a challenge with my vision, yet she helped me work through it to make it become a reality, she communicated each step of the process so clearly! Leaving the appointment, I felt more confident than ever that I made the right decision in choosing Heidi to create my dress. I am so excited to be a Heidi bride and to work with such a creative genius!
  • Adele
    Adele Sent on 08/04/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Adele Kerlin

    Heidi Elnora Atelier staff was amazing before I even came in for my appointment they reached out to me three times and I directly talked with Heidi and Hannah and Elizabeth. Sadie and Elizabeth were very helpful during my appointment with helping me try on things and figuring out which dress would be the base of my dress to have similar to the dress my grandmother wore and the same dress my mom wore when she got married. It made this whole wedding planning experience during COVID-19 more surreal and amazing. I thought I would not love anything that day but I tried on numerous dresses and I found the one and had lace pinned to it after looking at different types of lace. It was so seamless I knew what I wanted and they helped create and give me the dream dress I’ve always wanted. I can’t wait to stand in front of my fiancé and start this new chapter. I also look forward to like my grandmother sharing her dress with my mom. I too want to pass on the tradition of letting someone in my family wear my dress.
  • Amanda
    Amanda Sent on 07/27/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Heidi is a fairy god mother!!!!

    I had the most amazing experience from start to finish with Heidi Elnora Atelier. Even with COVID restrictions, I was comfortable and felt like a princess the whole time! Heidi sat down with us and really tried figuring out my vision (that I still couldn’t fully see). I tried on everything from dream dresses to dresses I never thought I would like but ended up loving. I love how Heidi picks your brain and will really work with you to narrow down your dresses. She’s a genius! I was not expecting to buy a dress at the first place I ever looked but she has something special for everyone!
  • Madeleine
    Madeleine Sent on 07/07/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Make an appointment!

    I cannot say enough good things about Heidi Elnora Atelier. I had already been to several wedding dress boutiques and was very underwhelmed. I'm also very indecisive, which made choosing a wedding dress even more difficult. All of that changed when I met Heidi. I don't know how she does it, but it's truly amazing. Make an appointment. You will not regret it.
  • Taylor
    Taylor Sent on 07/07/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    I am the bride.

    Heidi Elnora Atelier was absolutely amazing!!! I am having my mom’s dress made into a modern dress for my big day. Liz and the other girls at Heidi Elnora Atelier took my vision and made it a reality! I can’t wait to see the final result!!! I highly recommend!!!!
  • B
    Brittany Sent on 07/02/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    This place was awesome

    THIS WAS THE BEST EXPERIENCE EVER!!!
    Everyone I met on this day was SOOO sweet, genuine, and professional. I truly felt that everyone was incredibly excited for me.
    Finding a dress was even more magical. Heidi is THE BEST! She knew exactly what I wanted from the get go, but she let me try on different dresses, so i truly knew exactly what was the best dress for me. I would recommend any woman looking for the best dress and best experience to go to the Heidi Elnora Atelier or to any of her Build a Bride Curators.
  • Amber
    Amber Sent on 06/17/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Hands down the best bridal shop around!

    My experience with Heidi was one to remember! Every expectation I had of wedding dress shopping was exceeded! She went 100% above & beyond and understood what I had envisioned even before I knew myself! I absolutely recommend anyone in the market for a wedding dress to go see Heidi! You will not be disappointed!
  • L
    Lauren Sent on 06/06/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Try on dresses everywhere...then go see Heidi!

    Try on all the dresses at all the bridal shops, and take all the mental notes of the dresses or pieces of dresses that you like. Then, do yourself a favor, and go see Heidi Elnora! She will listen to all the things you love, hate, or aren’t sure about and will flawlessly guide your wedding dress try ons to the dress of your dreams. Heidi was so invested in navigating the whole appointment to find the perfect dress for me, and we had a blast the whole time! We were able to piece together portions of dresses in the Atelier to make a custom gown that I could not be more excited to wear this fall at my wedding!
  • Megan
    Megan Sent on 05/25/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Beauty and Comfort for the best day ever!

    Finding the perfect dress was easy at Heidi Elnora Atelier. Heidi helped me find THE dress herself when she noticed I had been waiting 10 minutes past my appointment time. She asked me about my style and my hobbies then easily picked out a fabulous dress that I felt both beautiful and comfortable in! I was able to dance all night AND eat the food at my wedding (win, win for this girl). Couldn't recommend Heidi Elnora Atelier enough!
  • Victoria
    Victoria Sent on 05/20/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    A Dream Come True!!

    Heidi is my fairy god-mother.. The Atelier was the first place I went to try on wedding dresses, which eventually became my last. Between the dresses, atmosphere and team, I cannot imagine a better place to make a bride's dream come true!!! I had the privilege of working with Heidi, Sadie and Liz - all exemplifying a contagious joy and a passion to serve God and people.

    Anyone looking for a bridal experience that makes you feel special, surrounds you with love and support, provides an elegant / modern atmosphere and ultimately produces the dress of your dreams... Go to Heidi!!!!
  • Leah
    Leah Sent on 04/28/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    100% amazing!

    I absolutely loved coming to the Atelier for dress shopping! Heidi, Liz, and Sadie are so caring and down to earth. They really listen to you, and will do anything to help your dream come true. I had the best dress for the very best day!
  • Elizabeth
    Elizabeth Sent on 04/15/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Perfect in every way

    Nothing compares to Heidi Elnora Atelier!! When I came into my appointment at Heidi Elnora Atelier, I knew I would find a dress made with fine fabrics, laces, and workmanship. However, I did not realize I would find SO much more than that!! Sadie not only took the time to help me build my perfect dress, but she also took the time to build a relationship with me. I never felt pressured to by anything, I truly felt like she wanted to get to know me and help me feel beautiful on my wedding day! As I started trying on dresses, she was attentive to every detail and making sure I could have the dress of my dreams!! The Build-a-Bride line allowed me to totally customize my dress. I now have a GORGEOUS dress that I cannot wait to wear on my wedding day!
  • M
    Mary Sent on 03/15/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Wonderful Experience

    I cannot say enough about how wonderful my experience was finding my beautiful dress at Heidi Elnora Atelier! I was looking for a no pressure, laid back, yet truly special day with my mom and that is exactly what we both received! Sadie was an absolute dream to work with from start to finish! This was my one and only stop for trying on dresses and I would not trade the experience for anything! Thank you to the entire Heidi Elnora team for making my mom and me feel so special on this exciting day!
  • Kayla
    Kayla Sent on 03/10/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Best place to purchase a wedding dress

    BEST DECISION I EVER MADE!!!!! I chose the Build-a-Bride option so I was able to piece together my dream dress!! I literally got to create my dress for an extremely reasonable price!!! Sadie was so helpful during the entire process! She was very knowledgable about every dress and was so supportive the entire appointment! It was the best experience!! HIGHLY RECOMMEND!!!!!
  • T
    Trinity Sent on 03/06/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Exceeds Expectation!!

    In December, surrounded my favorite girls, Heidi sat on the floor of her fitting room and listened to all of my wedding dress dreams. She calmed my frantic spirit with her humor (“Use Your Words” she would say) and surprisingly down to earth personality. Despite her huge success in the fashion industry, she was still just a mom, like me, who was in love with her job!
    In far less time than I imagined, she pieced together my perfect dress and made me slow down to enjoy the special moment of saying “Yes to the Dress!”
    Today, I get to pick up my custom dress and I feel like a little girl on Christmas morning. I can’t wait to see our creation.
    Heidi Elnora and her staff are friendly, efficient and full of contagious joy.
    I recommend them to every bride!
  • Karrley
    Karrley Sent on 02/25/2020
    5 out of 5 rating
    • Quality of service
      5 out of 5 rating
    • Average response time
      5 out of 5 rating
    • Professionalism
      5 out of 5 rating
    • Value
      5 out of 5 rating
    • Flexibility
      5 out of 5 rating

    Amazing experience! Absolutely no regrets!

    My family and I had such an amazing time! Sadie was so patient and helpful. I chose to do the build-a-bride program and it was so much fun being able to customize the perfect dress for me. 10/10 recommend!
illustration stars

Are you interested?