Diamonds Direct Reviews
Reviews
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
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![Alison]()
Alison Sent on 01/22/2024Absolutely gorgeous!
My husband had my engagement ring specially designed. He went to Diamonds Direct and show them his vision for the special ring and they were ecstatic to help!!! My ring is truly one of a kind! -
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![Mia]()
Mia W. Sent on 09/29/2023Excellent service Dept Great place to shop.
Charlie Collins you Rock.
Such a pleasure working with you to find the perfect setting for my 2 kt oval diamond. I love the it.
Diamonds direct has exceed my expectations once again. 5 ✨✨✨✨✨
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![Kaitlyn]()
Kaitlyn Sent on 04/19/2023Beautiful rings!
I couldn’t ask for better rings and service! 10/10 -
![Kitty]()
Kitty Sent on 11/17/2019Unmatched value
I can’t say enough about Diamonds Direct! They helped my now husband choose the most gorgeous engagement ring. And we had a great experience when we went to choose my wedding band as well.
They definitely make you feel at home and try their best to help you find a ring that you will love forever.
I’m a Diamonds Direct girl for life. -
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![Shannon]()
Shannon Sent on 09/03/2019Crisis averted - thank you dd
THOUGHT I WOULD BE WITHOUT A RING FOR THE CEREMONY... BUT THEY MADE IT WORK! I can't say enough. I thought you might lose the service you get from a small shop, but I could not have been more wrong. Long story short, I had an accident and smashed my finger... ring finger on my left hand. The ring my fiance bought is beautiful and I am wearing it as engagement now, but it will be my wedding band. So beautiful, it doesnt need anything else. That said, it was damaged in the accident and I took it in the next day. "No worries" they said, we will get it to the manufacturer and repair to ensure it is perfect. Great, except it was going to be 4 to 6 weeks.... wedding is out of town in 3 weeks. And THIS IS MY WEDDING BAND TOO. They were so understanding and helpful. I could not have had better help from a best friend. They had an exact replacement for me and I left with a ring and a smile. I was lucky that my size is exactly what they had in the counter, but still.... the fact that they made it work. I am sure they would have helped solve the problem any way they could. Thank you so much DD. Im a customer forever! -
![Meagan]()
Meagan Sent on 08/03/2019I love my rings!
I absolutely love my rings! My fiance designed my engagement ring with Diamonds Direct and it turned out beautifully. They not only helped him craft a stunning ring, but they also educated him throughout the process - creating an informed buyer. We bought our wedding rings there as well during their 20% off sale and we saved a ton of money and found rings we loved. -
![Emily]()
Emily Sent on 03/06/2019Professional, fast, reliable and affordable!
Michael was very professional, honest and set the diamond in the perfect setting within 3 days. It’s the perfect ring and it was a great value! -
Anna Sent on 12/03/2017My fiancé bought my engagement ring here, and he could not stop talking about how wonderful they are! Under some not so fortunate circumstances, I had to go visit Diamonds Direct because I bumped my hand and knocked the solitaire diamond off-center about a week after we had gotten engaged. I was extremely upset that I had messed up my ring, and because I thought I was going to be without my ring for some time while it was being repaired. The minute I walked into the store that Wednesday, the staff made me feel right at home. They were extremely welcoming and professional! I was prepared to leave my ring for at least a week, and the staff member helping me could tell I was upset. She assured me that the repairs needed were very common, and promised me it would be ready no later than Friday of the same week. I was extremely happy that the repairs wouldn’t take that long, so I left the store much happier than expected! I headed to run some errands, and 15 minutes later my phone rang, with Diamonds Direct telling me my ring was ready! Happy is an understatement!! Again, I cannot say enough about how wonderful they are! I would recommend them to anyone!
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Kaitlyn Sent on 11/02/2017Diamond's Direct helped my fiance (now husband) pick out the PERFECT engagement ring for me! My husband said he felt so comfortable and was never pushed to spend more money or to look at rings with a higher price tag. I LOVE my engagement ring, my wedding band, as well as, my husband's wedding band. My diamonds sparkle like no other ring I have ever saw, even after a year of having it. Diamond's Direct was amazing to us and we will never buy other jewelry from anywhere else, again! -
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![Alicia]()
Alicia Sent on 09/17/2015My fiancé' and I were blown away by the selection at Diamond's Direct. If you can't find your dream ring there than you can't find it anywhere! The staff was warm, professional, and helpful. We were very pleased with our experience there. -
![Shannon]()
Shannon Sent on 09/16/2015Everything about our experience here was perfect. They took their time with us & pinpointed exactly the engagement ring I was looking for! The quality is excellent and they educate you on cut, color, clarity, etc. so that you can make an informed and confident decision. Our sales person was not pushy at all (a perfect relief from the previous jewler we visited)! We will definitely be going here for our wedding bands! -
![Ally]()
Ally Sent on 09/01/2015Diamonds Direct has been a pleasure to work with. I had very particular tastes for our rings and they have been able to meet every requirement. Plus, all their diamonds are GIA certified with each certificate number on the diamond itself! They don't pull the wool over your eyes and are very clear cut and capable of meeting all our needs and most importantly budget!
We will be purchasing our wedding bands from them as well :) -
![Erin]()
Erin Sent on 12/17/2013Whitney Howard is a dream maker. She flawlessly guided us through the engagement to wedding band process and always made us feel like family. The rings are gorgeous and really speak to our personalities without breaking the bank. Knowing that we always have Diamonds Direct to work with now in case something happens to our rings is such a relief. I can't recommend them enough! -
![Kristen]()
Kristen Sent on 04/22/2014Recommend! Such wonderful people and service and quality!
My fiance took over an hour to pick out his band and the girl just kept going through things with him. We decided to wait for their next sale and then went back and he spent 45 minutes picking out a new ring and the man was still patient. And every time we went in they offered to clean my ring. It sparkles and shines! They are a wonderful group of people! -
![Jennifer]()
Jennifer Sent on 05/01/2013We looked at multiple stores in Birmingham and just loved the huge selection of Diamonds Direct & the amazing value for the quality! On our first visit we had an amazing man, Yani helping us out. He showed us everything we wanted to see & answered all questions we had. My (now fiancé) didn't want to place an order for my ring with me there, so Yani saved all of our information, the ring, the size, my metal/nickel allergies etc in the computer. When my fiancé went back to order the ring, Yani was out of town, so he was given to another associate. The associate ordered my ring 2 sizes too small, so when we got engaged the ring did not fit at all!! We took it back to Diamonds Direct the next day only to find out there was no way to size this Henri Daussi ring that much & that they would have to order me an entirely new ring, which would take another 6-8 weeks!!! Of course I was crushed! Luckily for me the new ring came in in 6 weeks rather than 8 weeks. When it was time for us to purchase both of our wedding bands we went back to Diamonds Direct & were given the same sales associate (since we got my engagement ring from him). We ordered both bands that day, with slight customizations that were ok'd by the vendors. Well, both of our rings came in wrong!!! Luckily mine could be fixed in their in house repair shop, but my fiancés was the wrong ring all together! Then when they reordered his ring, it was ordered in the wrong size, but now it is too close to the wedding to get a new one in time! So now he has to wear a ring that is too big on our wedding day and through the honeymoon. They will reorder a new once he gives them that ring back after the honeymoon. I cant believe 4 out of 4 rings were ordered wrong! If it weren't for the great price & beautiful rings, I would not recommend DD. But they do fix all of their mistakes no problem. We'll still use them for future purchases, just not that associate! I think this was his issue more than Diamonds Direct issues. -
![Katie]()
Katie Sent on 10/26/2014My fiance got my ring at DD. It is a beautiful 1.2 round solitaire in a gold Tiffany setting. The initial diamond they tried to sell him hard on was flawed but they told him it was nearly flawless. Before purchasing that first diamond, he requested a loop and when he looked at it, could easily see a giant crack in the diamond. He demanded to speak to another sales person and they brought out more diamonds. This time, he didn't listen to whatever they tried to push, and from what he told me, they didn't because he seemed to know what he was talking about (his grandpa was a diamond dealer in his day and had given him some pointers before he went shopping). Jon, found a diamond in his price range that was almost nearly flawless, F color, and excellent clarity and in my opinion, got a fair price. Jon said they try to make you tell them what you are looking to spend when you walk in the door. Don't give them a number because just like any person in sales, when you find the diamond you want, surprise surprise, that one is just $1 under your high limit!
Now, I went to DD myself to have my ring cleaned before engagement photos. I got absolutely no service and no attention. Not until I pretended to be interested in a ring under the glass did someone pay me any mind and then she seemed quite annoyed when I asked to have my ring cleaned. She said she would have to "find the paperwork" and never returned. I wandered around another 15 minutes trying to get help. Then finally a gentleman helped and put my ring in a little brown bag and carried it away out of my sight to have it cleaned. This is the first time I have ever had jewelry professionally cleaned and it scared the living daylights out of me that he just took it away and behind closed doors. He told me it would take 20 minutes and I told him I would wait. He disappeared. After 50 min I finally found someone else to retrieve my ring. Horrible customer service but fair prices if you shop smart. -
![Loren]()
Loren Sent on 01/31/2024Horrible! The ring last 4 years before its diamond fell out 🤷♀️
A ring isn’t a ring without its diamond ❤️ Which they can’t provide when Tabitha said they aren’t guaranteed to last. It told me the truth this is the only diamond store that had said this to me. Go to Kay’s or anywhere or get a fake!
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