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Allegria Bridal Reviews

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121 reviews
95% recommend it
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  • Elizabeth
    Elizabeth Sent on 12/16/2022
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    Excellent team and alterations team

    The staff at Allegria, including Barb, Gigi, and especially Luciane, were so wonderful to work with. I had been to several Boston bridal boutiques before our appointment at Allegria, but was actually enchanted with several of their dresses during the visit! They have a wonderful selection of timeless style dresses. The one I selected I am so pleased with, and wish I could wear it again! The fabric quality, the selection of the accessories they had to style it with, the top quality of the alteration services available on-site, and the service of all who worked with us make this a boutique I strongly recommend to brides in the Boston area. Had we not had two west coast bridesmaids who would not be able to travel to try on dresses, we would have also likely chosen bridesmaid dresses there, as they had a beautiful selection as well! Thank you so much again, Allegria!
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    Alexa Sent on 11/29/2021
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    Allegria Bridal is the best!!

    Allegria Bridal is the best! Barb was so sweet, patient and accommodating from the start. She helped me to find the perfect dress! I was supposed to be married in 2020 so she helped me to preserve my dress as well for a full year. I was a bit nervous but it all went very smoothly and my dress was still stunning in 2021! The color was the exact same a year later. Barb even answered my mom's call on her personal cell one Saturday because we had an urgent question related to altering my wedding dress - she is the BEST! I also worked with Luciane, the seamstress Barb recommended, and she is AMAZING! The dress fit me so perfectly! Many people said the top of the dress looked painted on my body - that is how well it fit me :). I loved everyone I worked with here!! They will not disappoint.
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    Elif Sent on 08/13/2020
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    Helped me find (and tailor!) the perfect dress

    This was the third salon I went to and it was by far the best in terms of the style of dresses. It's not enormous, but the dresses they carry are gorgeous and I found the most incredible wedding gown here. I got my dress tailored here, by Ling, and she was so incredibly skillful and professional. My dress is beaded all the way down, and it could have been a disaster to tailor, but she did it and I couldn't be more happy. Both Ling in tailoring and the ladies in the shop were responsive and easy to contact (including during the pandemic lockdown this spring).
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  • Liza
    Liza Sent on 10/29/2019
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    Phenomenal Service

    My experience with Allegria bridal far exceeded my expectations. The service I received specifically from Julie was extraordinary. Julie helped me find my dress which was a stunning simple fit and flare style with no embellishments. I really wanted to add a touch of lace to my dress perhaps by adding a lace topper. Julie started looking for lace overlays that might work. I found a similar dress online from the same dress designer with a long lace overlay that looked amazing. I didn’t really want the full length overly because it would have been overwhelming on my frame. I sent the image to Julie to see if she thought that the designer would make a topper version. The designer wanted so much money to make the topper that it didn’t make sense to move forward. Julie wanted to help me make this vision come true so she reached out to the dress designer every week for over a month requesting to purchase the lace to make a delicate lace topper for my dress locally. The designer didn't want to sell me the lace but Julie was so persistent that the designer eventually agreed. Luciane of Boston took the image of the designer dress with the lace overlay and used the lace to make me an identical topper. The topper looked amazing! I am so grateful to Julie for going to bat for me and my vision.

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    Molly Sent on 08/03/2019
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    Easy experience

    Our consultant was friendly and very helpful! All my bridesmaids found dresses that they were comfortable in, and that matched enough to create a cohesive look! We even found a similar knee-length dress for the junior bridesmaid. Overall great experience!
  • Stephanie
    Stephanie Sent on 07/11/2017
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    I purchased my dress from Allegria last Nov (2016) for my June wedding and was over the moon with the experience. I had fallen in love with the gowns from Flora, however it was outside of my price point. Lucky for me, there was the perfect dress for me in the Sample Sale section. It was the first dress I tried on and it was perfect - and magically in my range since it was a sample sale dress! Barb was wonderful at making it such a fun experience for myself and my family (My Mom, Grandmother and 2 sisters). Since it was quiet, they even allowed us to just have some time to enjoy each other's company downstairs in the bridesmaids section afterwards uninterrupted since none of us live near each other. Once I purchased the dress, she took several pictures which are now wonderful keepsakes. Thanks so much!!
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    Catalina Sent on 02/07/2017
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    I had a wonderful experience at Allegria! Kate was very helpful throughout the process and did not make me feel pressured to purchase a dress on the spot. By the end of the appointment she was hugging and crying with my mom and grandma once I made my decision to buy my dress!
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    Jennifer Sent on 12/03/2016
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    Buying my dress at Allegria was an amazing experience from before I even walked in the door, through my wedding day. I knew I wanted the Judd Waddell Grace gown, and they no longer carried the sample in store- so they called New York and had it shipped in. My dad was sick with cancer when .I purchased my dress and actually landed in the ER that same morning, so they let us take photos and video so he could have some part in the day- this mean so much to us. After my father passed, it was time to get my alterations done- and they sewed a piece of my dad's handkerchief in a heart into my gown. It was very hard planning a wedding and knowing my dad would not be there- but Allegria helped us make it as special as possible. Thank you!
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    Cara Sent on 09/10/2016
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    My experience with Allegria was flawless from start to finish! I worked with Kate to pick out my dress as well as my bridesmaid dresses. She's so lovely and makes you feel at ease. I went during the Judd Waddell trunk show and Judd himself actually picked out my dress for me-it was perfect! I also got my dress altered by Fumi and can't say enough amazing things about her. She is friendly, kind and very talented. I only needed two fittings before the wedding and my dress fit beautifully thanks to her eye for detail and perfectionism. I would recommend Allegria as a one stop shop for everything you need!
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    User1271580 Sent on 03/06/2013
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    Allegria was wonderful to work with. I purchased my dress in MA with family but needed it shipped to MN where I reside and they were very accomodating, and honored MN's zero sales tax policy. The salon is beautiful and they have a great selection of dresses to choose from. Highly recommend.
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    Peyton Sent on 10/26/2012
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    highly recommended! Julie was absolutely amazing- I had tried on 3 dresses that she let me pick myself, and then she listened to everything I want and pulled a dress- number4- was my dress! it was amazing- she helped me custom design straps and picked out the belt and the veil! she was just so helpful- everythign went so smoothly . We were able to do all of our bridesmaid dresses- and being an out of state bride the employees were soooo helpful through email!! thanks so much- it really was an absolute dream- and everyone continues to compliment the gorgeous dress!!
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    Chantal Sent on 10/12/2011
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    After not loving my first dress when it arrived (which was at a different salon), I became extremely stressed over trying to find my dream dress! Thankfully, Allegria was willing to sell me THE dress off the rack, and it put all my worries at ease. The staff is super nice, especially Barbara who helped me with my dress. I never felt pressured and I loved the set-up of their salon.
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    Kristen Sent on 08/04/2009
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    I loved the owners, two sisters, at Allegria. In the end I worked with both Barbara and Tracy and they are both incredibly helpful and knowledgeable, but still down to earth. They had better prices on the same dresses that I looked at in a salon in DC, and on top of that, I was able to get a 10% discount on my dress because of a discount they had running for that designer for all of May. They also have a large collection of bridesmaid dresses which you get a discount on if you buy your dress there. And I loved, loved, loved Fumi, the tailor. She was not only incredibly skilled, she's so friendly! Definitely check them out!
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    Kaleen Sent on 06/09/2009
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    I loved this shop! I worked with the two owners (they are sisters) and they were so helpful! They were respectful of our budget and if a dress was pulled that was no within it, they made sure I knew and was ok trying it on. One of them pulled a dress that I thought was ugly on the hanger but they told me to trust them and try it on – I fell in love instantly! My dress came in a few weeks early and they gave me a great recommendation for an alteration shop since I couldn't do normal buisness hours.
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    Emily Sent on 11/09/2022
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    get your dress here!!

    Had an absolutely phenomenal experience with Allegria. Julie helped me pick my dream dress (she was so patient and truly helped me to pick the one that was perfect for me) and she also assisted in selecting our bridesmaids dresses. She made the whole process fun and stress-free! Luciane did my alterations and she is also just wonderful - such a sweet woman and ensured that my dress fit perfectly and that I was happy! It fit like a glove and felt confident in it!
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    Adrienne Sent on 06/22/2021
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    Beautiful Bridal Shop!

    I purchased my wedding dress at Allegria and had the absolute best experience! The selection of dresses was great (variety and options but not in an overwhelming way) and the staff was so helpful! I worked with Barb and it was because of her I got my dream dress! She was so friendly and went above and beyond to help me find what I was looking for. I was torn between two styles and she came up with the perfect solution of adding a skirt on to the fitted dress that I could take off so I could have both looks! She also made the recommendation to add buttons in the back to give it an extra pop. Additionally I used Luciane, the seamstress downstairs which was super convenient and she was phenomenal! She knew exactly the changes I should and shouldn’t make and when she was done, my dress fit absolutely perfectly! I highly recommend going to Allegria to find your wedding gown!
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    Melissa Sent on 09/11/2019
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    A Pleasure!

    I have lived in Belmont for the past 25 years I walked by Allegria Bridal almost every day admiring the beautiful dresses displayed in the windows. After browsing in other stores that had nothing appropriate for me as an older bride, I made an appointment at Allegria. Barb who helped me that day was gracious and lovely. She knew just what I wanted. She led me to the perfect dress that was beautiful and elegant. She has an eye for style and knew what would fit me well. I am so amazingly pleased by my dress and experiences at Allegria. Luciane the seamstress that altered my dress was wonderful, warm and talented. She made me an exquisite shawl out of my excess fabric. My only problem now is how to alter my beautiful dress so I can continue to wear it!
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    Elizabeth Sent on 01/06/2019
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    Beautiful dress, great service

    We really enjoyed our experience at Allegria. The dress was unlike anything we saw at other bridal shops. Erica was very helpful as I tried on different options. We did the tailoring downstairs and while it was a little pricier than expected, they did a fabulous job.
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    Alison Sent on 10/02/2018
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    Had a great experience at Allegria! They were so helpful in finding me a beautiful dress!! I went in with a pretty open mind, a few key criteria, and they presented so many gorgeous options and made the whole thing a ton of fun! Highly recommend : )
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    Jessica Sent on 08/18/2018
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    I found my dress, veil, belt, and hair piece at Allegria Bridal and can't say enough good things! This was the first place I tried on dresses and the last place! Erica picked out awesome dresses for me to try on, and after about 5, I found the dress! The process was so easy! I also can't say enough good things about Luciane, the seamstress! She fit my dress exactly to me and made sure everything was perfect, and guess what, on the wedding day, it was! The dress fit me like a glove and I felt absolutely beautiful in it. Thank you Allegria!
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    Laura Sent on 05/16/2018
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    Great customer service- Gorgeous Gowns- In love with my dress- didn't want to take it off! And Maria is amazing at alterations- she made me feel like a queen and the dress fit me to a T!
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    Deniz Sent on 10/06/2017
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    I got my wedding dress from Allegria Bridal and to say that it was perfect is an understatement. Allegria was my fifth, yes FIFTH salon that I visited and I had tried on about 20 dresses already. I knew I wouldn't be easy for me but I definitely thought I would have my dress picked faster than that! Anyway, I was about to go to some shops in New York when I decided I would try just one more place in MA - Allegria. I found my dress there and it was absolute perfection (Eve of Milady Style 1564). I made a few alterations (Ivory, no beading, added lining), and it was great. It came in a month early and they were so professional - keeping me updated the whole time. I also got my accessories at Allegria and my bridal sash was truly one of a kind - it felt like it was just made for my dress. Next, I went to alterations. The seamstress in their alterations department (the shop literally below them) is AMAZING. That's where the magic all happened - Fumi fit the dress to me perfectly, and we added off the shoulder sleeves that were detachable that I absolutely loved. In the end, my dress was everything I could have ever hoped for and more. I'm just sad I only get to wear it once!
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    Alicia Sent on 08/14/2017
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    I cannot thank Allegria Bridal enough for giving my the wedding dress of my dreams. From helping my choose the dress, to customizing the back, to all of the alterations made in store, the experience was amazing! Thank you so much for everything and I highly recommend any bride looking for their wedding dress to 100% go to Allegria Bridal :)
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    Marc Sent on 08/12/2017
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    Allegria was right down the street from my first apartment with my husband and the dresses always looked so pretty in the window. When it was time to look at dresses, I knew I wanted to look at Judd Waddell's collection as I absolutely wanted a lace wedding dress. Lo and behold, Allegria was having a Jude Waddell Trunk Sale and I scheduled a weekend of dress shopping around it. Only my mother and future M-I-L could be there for this appointment as the rest of the bridal party were on their way into town to go shopping the next day.

    I worked with Barbara (she's incredible!) and I probably tried on 5 or 6 different dresses on with varying degrees of success (as a fuller girl, I was getting more and more discouraged and self conscious slipping into the tiny (to me) dresses. When the appointment starting heading south, Barbara went out of her way to make me feel better and we focused on putting me in a dress that would pick up my spirits. Eventually we found my dress all because of Barbara! I also want to highlight that the weekend I went shopping was super busy for Allegria, given the Trunk Sale. But they found time to squeeze me in for 30 minutes the next day so that my bridesmaids could come in and see me in the dress before I made my final decision (they drove all that way, I couldn't have it be for nothing!). Judd was there the day I purchased the dress and he made a drawing of the dress for me and signed it. I have it in my wedding scrapbook.

    I also purchased my bridesmaids dresses from Allegria as I received a discount given I had purchased my dress there. All my girls were far away and Allegria was great with ordering and shipping to each.

    I can't recommend Allegria enough and if you can request Barbara, please do!
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    Jill Sent on 08/03/2017
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    Allegria was great - the whole wedding dress shopping process was overwhelming for me and not something I wanted to do. I just felt like every dress looked the same. When I did find the dress at Allegria, it was part exhaustion from not wanting to put on one more dress and part love. When I got home and looked at my pictures I actually completely regretted the dress purchase! Of course, Allegria, having dealt with their fair share of crazy brides (I'm sure!) calmed me down immediately. They told me we could tailor everything about the dress to meet my dream vision. So tailor we did! They were so patient and professional throughout the alterations - these were conveniently on site which was also great.
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