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A Formal Affair Bridal and Special Occasions Boutique Reviews

A Formal Affair Bridal and Special Occasions Boutique

A Formal Affair Bridal and Special Occasions Boutique

Roswell, GA
4.6 out of 5 rating, 58 reviews
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Reviews

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    Rhayani Sent on 12/01/2021
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    Amazing and Helpful

    They helped me find the perfect wedding dress. I looked like a true princess on my wedding day.
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    Amy H. Sent on 07/07/2021
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    Best and Only Place

    I found this shop online and scheduled an appointment immediately. I came here with my sister and best friend and when they started crying after I put my dress on, I knew it was the one. This is the first and only place that I went to and i’d recommend it to anyone searching for their dress.
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    Jenna Sent on 07/07/2021
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    Found the One

    After looking for my dress everywhere in every store imaginable, I found the most beautiful dress at A Formal Affair. I had never seen anything like it in the other stores I had been to. Can’t wait to wear this dress on my special day!!
  • illustration stars

    Are you interested?

  • Kiersten
    Kiersten Sent on 07/06/2021
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    Wonderful Experience

    I had a wonderful experience at A Formal Affair. I was look for a specific dress and only could only find it here. My friends and I knew it was the dress when I tried and it on and we can’t wait for the day I get to wear it in front of my husband.
  • Reagan
    Reagan Sent on 07/06/2021
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    Best Dress Ever

    I found my bridal dress here and I am so satisfied with my experience. There were many great options, so it was hard to chose between those beautiful bridal gowns. I am so glad to have found the best dress ever.
  • Isabella
    Isabella Sent on 07/06/2021
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    Wonderful time with my friend

    My best friend bought her dress here and had an amazing time. We both loved it here and can’t wait to see the dress when it comes.
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    Brianna Sent on 07/06/2021
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    I loved it here!!

    Amazing place, they have a lot of beautiful dresses at a good price. Akunna helped me find my dream dress that was in my budget.
  • Lindsey
    Lindsey Sent on 03/26/2021
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    Down to Earth Sales Ladies - No Pressure

    I'm so thankful that I went to A Formal Affair for my 1st bridal shop. It took 8 months to get my dress in -- so don't wait until the last minute! At my first appointment was in June -- right after stores began opening back up after the shut down. The sales ladies are very helpful - not pushy. They never put pressure on me to buy my dress right then. Great service!
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    Angelica Sent on 09/20/2020
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    Stop searching and shop here

    My experience was amazing. My consultant Marissa was amazing and knew exactly what I wanted. I was open to suggestions and I ended up purchasing a gown she had suggested. I loved it so much and I felt beautiful. I had been to so many stores over 20 and tried on over 80 dresses. From the moment I walked in I knew I was purchasing a dress from here. Also the cupcakes were delicious .
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    Anne Sent on 05/17/2020
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    Fantastic service, quality and price

    Akunna let us assist in picking dresses. Of course we were all wrong. Her one choice became “the dress”. Such a wonderful experience all around. Highly recommend!
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    Deisi Sent on 03/29/2020
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    Amazing customer service

    My consultant made everything very transparent, she answered my multiple questions efficiently and I found my perfect wedding dress! I could have not gone to a better dress shop AFA is a must for bridal dresses!
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    Otavia Sent on 02/19/2020
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    Amazinnnggg !

    I found the dress of my dreams
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    Molly Sent on 02/18/2020
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    I was so very pleased with my experience!

    Our consultant was very knowledgeable. She was eager to please and listened to my wants for my dress. I would highly recommend this dress shop. It was a great experience.
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    Deccia Sent on 02/18/2020
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    Mother of the bride

    Our consultant was very knowledgable. She was eager to please and listened to my daughters wants for her dress. I would highly recommend this dress shop. It was a great experience.
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    Lois Sent on 02/17/2020
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    I had a wonderful experience with this vendor. Great environment!

    Wonderful staff. Great experience. They were helpful and know their stuff.
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    Kathryn Sent on 02/17/2020
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    I had a fabulous experience with this vendor. Great environment!

    Wonderful experience. Beautiful selection. Professional, knowledgeable and friendly staff.
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    Shelia Sent on 02/15/2020
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    Experienced

    Beautiful dress . My daughter tried on many and found the perfect dress.
  • Madeline
    Madeline Sent on 02/15/2020
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    Found the dress

    I’m so happy I came here and my search is over! The staff was super sweet and let me stay past closing to try everything on. I would highly recommend A Formal Affair.
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    Brittany Sent on 12/24/2019
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    So grateful for A Formal Affair!

    I luckily discovered this gem at a bridal show and found my absolute dream wedding dress here. Everyone here carried themselves with so much professionalism and were extremely patient with me. Every experience I had with whether that was in person or over the phone was a delight. And you cannot beat the price and deals they had!
  • Olivia
    Olivia Sent on 11/13/2019
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    Dream Dress

    I bought my wedding dress, my bridesmaid bought their dresses, and my mother and MIL bought gowns from here! We were so impressed with the service and selection that we didn’t look anywhere else. They were great, and I cannot recommend them enough!!
  • Hillary
    Hillary Sent on 10/14/2019
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    Amazingggggg

    This place is amazing! I had a vision of what I wanted for my wedding dress and it just wasn't working. Marisa said "Hey, let's try this style." And BOOM I was in love. I'm super curvy and felt amazing! I literally did the whole 'shedding tears of joy' when I had the dress on. They have been amazing in setting up appointments and following up with you! Akunna was so helpful in making me feel confident that the alteration process would be a breeze! You ladies are the bomb! Thank you so much for helping me find the most beautiful dress!
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    Katie Sent on 10/07/2019
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    Great experience with A Formal Affair!

    A Formal Affair was the second place I went wedding dress shopping, and I found the experience so much more enjoyable than my first! Akunna was amazing at keeping the vibes positive but being very honest and straightforward at the same time, and as someone who is guilty of not speaking up sometimes, it was a huge relief that she could read my face so well. I found a dress I loved but I still wanted to do a little more shopping (which they didn’t make me feel at all badly about). I ended up coming back to buy the dress a week later, after every other dress I tried on wasn’t measuring up to the one I found at A Formal Affair. The single minor complaint I have is that they don’t let you to take photos in any dresses unless you buy one. I would recommend A Formal Affair to friends/family 100%!
  • Kayden
    Kayden Sent on 09/07/2019
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    Perfect wedding dress experience!

    Found my perfect wedding dress here thanks to Akunna! I called to see if there happened to be an appointment, and she fit me in 45 minutes later. Her energy made the experience so exciting! She helped me find beautiful dresses in my price point and even stayed over an hour after the store closed letting me continue to try on and re-try on dresses. Wouldn't have wanted to experience that occasion any other way!
  • Ashley
    Ashley Sent on 08/27/2019
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    Highly Recommended!!! (:

    I had a fantastic experience at A Formal Affair! I could not have imagined a smoother process of finding the perfect dress! Marisa was extremely patient, caring, and never made me feel stressed or rushed throughout our appointment. I am very excited to bring my bridesmaids back and know I will be treated with the upmost respect and care. I highly recommend A Formal Affair! (: Thank you for such a memorable and joyful experience!
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    Angelina Sent on 08/25/2019
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    Wonderful!

    The service here was truly amazing ! Marisa was so sweet and kind. It was obvious the people at the shop cared about their brides and their weddings!
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    Heather Sent on 03/31/2019
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    Excellent experience would recommend

    The best wedding dress shopping I have experienced yet! The staff were very welcoming, helpful and fun! The dresses were well organized, unique and easy to choose from. The dressing room was intimate and easy to see the dress in. Overall an awesome experience and I said yes to the dress!
  • Jasmine
    Jasmine Sent on 02/19/2019
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    Amazing!!!!

    I found the perfect dress at the perfect prize. I loveeee the color and every one made my visit extra special.
  • Emily
    Emily Sent on 10/10/2017
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    As a wedding coordinator I've heard a lot of great things from A Formal Affair over the years working in the Atlanta area, and it was absolutely wonderful to get to experience everything as a bride! I had the best time shopping and picking out my dress, Alexis was great to listen about where I was going, and what I wanted to look like. She could not have helped me pick out the most amazing dress, I ended up going with the first one I tried on. My dress came in ahead of schedule, and only needed 1 fitting for a few minor alterations. My bustle was easy to put in, and looked wonderful! I couldn't wait to put my dress on, and wear it on my special day! Thank you guys for making me feel beautiful and special throughout the entire process, I felt and looked exactly what every girls dreams about their whole life, and cannot say enough wonderful things!
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    Tara Sent on 11/09/2016
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    I found my perfect dress at A Formal Affair and it is all thanks to Akunna. I went to A Formal Affair with my sister after not finding any options at a previous store. Upon walking into the boutique Akunna was ready for me even though I was there a bit before my appointment. She first sat down with me to talk about what I was thinking for my wedding dress, I think she quickly learned I wasn’t entirely certain. She then walked me through the store and asked me my thoughts on different dresses to narrow down what we were looking for. As I began to try on dresses Akunna was very good at calming my nerves and laughing with me as I tried on dress after dress. She did an excellent job pushing me to give her feedback after each dress as to what I liked/didn’t like about it so she could find the next dress that might be THE dress. She even let me Facetime with my parents who live in Minnesota so they could see it and give their feedback before buying a dress. Finally, I found it, the dress that was elegant and glamourous and perfect!
    I cannot say enough good things about Akunna and the staff at A Formal Affair, they were always there to answer my calls and questions. And the highlight for all us I think was when we were a month out from the wedding my dress was supposed to have arrived and when Akunna called the manufacturer we found out to do a weather disaster in the area where the manufacturer was located the dress had not been shipped! Of course I was very concerned as was Akunna, however, she did everything to keep me calm and to ensure me I would have my dress for the wedding. When it became clear the dress would likely not arrive in time Akunna gave me the dress that was in the shop. The dress in the store was about eight sizes too large for me, so she offered to pay for all of the alterations and the dress preservation afterwards to make it right. I was initially concerned that the due to all of the intricate lace and beading that taking it in that much would chan
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    Elana Sent on 08/20/2016
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    Akunna was absolutely amazing at helping me find my dress. She took my thoughts and ideas into account, and also made sure to stay within budget! After trying on about 4 beautiful dresses, she said "I'll be right back" and grabbed one more dress for me to try. I knew the instant I put it on that it was the one. Once the veil went on, the tears started!

    A Formal Affair was a small, nice, and quiet place to dress shop for my big day. I would recommend it to anyone! Thank you Akunna for helping me find my dream dress!
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    Holly Sent on 07/02/2016
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    Alexis was helpful, patient, and fun! After I selected a few gowns on my own, Alexis made her own suggestions for me. I loved that because shopping for a gown can be extremely overwhelming, and she knew my style right away. My appointment was on a Monday afternoon, and it turned out I was the only appointment for that day. I did not feel rushed, and I tried on my "top 5' more than once before deciding which one I was taking home. LOVED that I got to take home my dress without having to rush order. I recommend A Formal Affair Bridal to all brides!!
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    Maria Sent on 07/21/2015
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    Great service. Didn't expect to find my dress in here from the outside looking in, but they had a great selection. Was the only bride in the store when I was trying on dresses which made the choosing process much easier. The dress arrived a month earlier than expected and is absolutely stunning.
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    Hart Sent on 04/14/2015
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    Found my dream dress here. They were very patient and helpful. Tip: Order dress and veil way in advance. Depending on company it may take months to arrive in the U.S.
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    User2091764 Sent on 04/08/2015
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    Great company. Alysha was awesome and knew exactly what I was looking for! I love my dress and all the accessories! So glad I went here!
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    Taneshia Sent on 12/14/2013
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    Adanna and her team were very nice and professional. My bridal gown arrived one month earlier than the expected timeframe given which was a pleasant surprise. They kept me apprised of the status via email regularly which I liked and put me at ease with knowing I would not encounter a shipping issue.
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    Mary Sent on 08/30/2012
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    The staff was welcoming and friendly. They helped me find the perfect wedding dress.
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    Mary Sent on 08/26/2012
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    The ladies at A Formal Affair were very attentive and not pushy. They took their time to make sure my daughter found the perfect wedding dress. We experienced wonderful customer service.
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    Silvia Sent on 05/01/2012
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    I found the perfect dress for me, They took the time to be sure I was completed sure what I wanted
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    Kristy Sent on 11/23/2010
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    Jamie and Adanna were wonderful to work with! Very knowledgeable! I bought my wedding gown here...and absolutely loved it! It arrived on time and was more than I could ever imagine!

    We rented the guys' tuxedos from here as well. Great attention to detail...made my husband glad to have chosen this shop. They're even open on Sundays, which makes it easy to return after the wedding.

    My seamstress was amazing! Hanan worked miracles. I had many fittings and loved working with her! A truly talented woman!
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    Dana Sent on 06/29/2010
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    Marise and all the ladies at A Formal Affair were outstanding! I can't say enough good about them! I bought my dress from them about two years before my actual wedding date. About 8 months before my wedding date I had lost so much weight that I was being told by seamstresses in my own town (Savannah) that my dress was unable to be altered to fit me and that I shoudl either consider putting the weight back on or just buy a new dress. I called Marise at A Formal Affair and she explained that their alterations department could do wonders on a dress and recommended that I come up to Atlanta to see them before resigning to the fact that I might have to buy a new dress (cause I was not putting the weight back on). Once I made it to the store, Hannah in their alterations department took one look and said not to worry that she could make the alterations! I was so relieved!!! I came back one week later and all the hem work had been done and Hannah finished all the other alterations in less than six hours. She did all this to keep me from having to make multiple trips back to Atlanta! I still can't believe she was able to do all that work (and there was ALOT of work to be done) in essentially less than a week! Hannah and Marise were awesome! I highly recommend that all you brides stop by A Formal Affair for your wedding dress and/or bridesmaid dresses! You will experience exceptional service and a great selection of dresses to choose from.
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    Ainsley Sent on 08/25/2008
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    We got all of our attire here - from wedding dress to tuxes! Great people to work with & great service provided! Very well-priced!!!
  • Emily
    Emily Sent on 06/22/2018
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    I have been shopping with A Formal Affair for over a decade now, so it was no surprise that they made me feel like a princess from the moment I pulled into the parking lot. It was so special to see my name on the welcome chalk board, and they sat down and chatted about the engagement and vision for the entire wedding to start. I found my dress (on the first day looking!), but went home to sleep on it since it was a very big decision. The next morning, I called and made a 2nd appointment - that was the dress. I ordered both the dress and topper from this shop. When I returned to try it on and pick it up, the topper was pretty tight on my arms, but I was so excited, I didn't realize it. A few weeks later, I called back to see if it would be possible to go up a size on the topper. (Rower arms) They were extremely accommodating, and ordered a different size for me - they went above and beyond. This team was a dream to work with! PS: My dress had pockets!
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    Amber Sent on 10/19/2014
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    Bridesmaid dresses were smoking hot!
    Loved them!
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    Courtney Sent on 03/31/2019
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    Wedding Dress Shopping

    The staff were very knowledgeable and professional. My consultant Marisa took the time to get to know me as well as my style of dresses. She pulled a few options of her own, and one of those ended up being THE dress. I was very happy with my experience!
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    User2153501 Sent on 05/29/2015
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    I tried on four beautiful gowns and fell in love with 2 of them. I could have tried on more, but with my wedding being only a few months away, I had to purchase a gown off the floor since there wouldn't be enough time to order one. The staff was very helpful and made me feel great.
  • Rebecca
    Rebecca Sent on 06/15/2014
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    The shop doesn't necessarily seem like a bridal shop from the outside, but we gave it a chance anyway. I'm SO GLAD we did. They were much more genuine and down to Earth than some of the bridal boutiques we checked out. And in the end I got a dress I loved from a sales lady who didn't try to sell me on anything. GREAT EXPERIENCE!
  • FutureMrs.Johnson
    Milexy Sent on 09/24/2016
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    Don't let 1st appearance deter you from making a choice. Look into every vendor that catches your attention, you will be surprised at what you find. I had an excellent experience with this Vendor. Akunna was wonderful to work with and easily understood what I wanted. I would recommend her to anyone looking for a great experience. This was my 1st experience buying a wedding dress and I cried at the result. I was overwhelmed with happiness and emotion. The only thing I didn't like was i couldn't take a picture of the dress until purchase,by the time emotions ran high, we completely forgot at the end. thank you Akunna again for a great experience!
  • Sketchysap
    Altagracia Sent on 11/09/2018
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    Great service!

    I visited this boutique after going to six other places and found the perfect dress. Marisa was a delight to work with and Akuna as well. I had a specific budget, and ended spending double because of alterations. I wish they were more forthcoming initially about alteration cost so I could have made better decisions. My bustle broke during the first dance and we could not fix it. Nevertheless, the dress was a hit! Their service is personalized and got the dress back with plenty of time. They don't allow pictures while you are shopping for the first time - fyi. Odd but oh well.
  • B
    Bianca Sent on 04/06/2016
    4.6 out of 5 rating
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    I actually found my dress in CA on a trip out there to see family. However since I lived in GA I thought I would call a few places in the Atlanta area to see if I could get the same dress a bit cheaper. Luckily I found A Formal Affair and they were having a trunk sale on the dress I wanted. I was able to order it from them and save $250. Linda was the person who helped me place the order and she was great. Sometimes they were a bit slow to respond when I emailed about shipping dates, but other than that I have no complaints. My dress came in on time and looks great!
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    User2175993 Sent on 06/12/2015
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    We went to A Formal Affair to shop for me wedding dress and we had a wonderful experience. It is very private in the back where you try on dresses which I really liked. I did buy my dress from them and am very pleased with the experience. The only reason I did not give them a 5 was because you cannot take pictures until you sign to purchase a dress and they ended up ordering the wrong vail. However, they did fix it right away and I was impressed by how they handled it. I would recommend including A Formal Affair in your dress search.
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    User2387691 Sent on 10/24/2015
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    I found my wedding gown at A Formal Affair and completely fell in love with the dress and the price. One odd element about the store was that we were not allowed to take a picture of the dress (or me in the dress) until we agreed to purchase the dress (despite the fact that pictures of the dress were available online). And the lighting of the store was poor, making it difficult to get a full view of the dress. Lastly, I was given a verbal "date of delivery" when purchasing the dress, which I wrote down myself. Upon this date, I had not heard anything from A Formal Affair, so I called them that day. No response, so I had to leave a message. They called me back two days later. At this point, they changed to say this was the "ship date" of the dress, and it would be another 7-10 business days for it to be delivered. Enter: stress, considering I still had to get it altered! But in the end, it was still the perfect dress, for the perfect price, despite the store.
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    Kalen Sent on 10/07/2017
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    Akuna was absolutely amazing at helping to identify "The Dress". She was able to take what was in my head and find dresses that accommodated my style. Given the chance to work with her again, I absolutely would. However, I would never buy a dress from A Formal Affair ever again. I did not appreciate their lack of transparency. Although I was aware the dress would not have a label on it, I was lead on to believe that most brides just check once their actual dress (not sample) comes in. Well, that was not true at all. There was never any label. Where that matters is when you pay couture prices, but may not be getting a true couture dress. Or more importantly, if you want to sell your dress post wedding, it is far harder to sell it without a designer name. I felt very deceived by their process and accordingly would not buy from them again or refer to to anyone else.
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    Julie Sent on 06/25/2011
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    beautiful dreses and very unqiue. i knew none of my friends would have my dress at their wedding as is what happens if you get your dress from david's bridal. the only negative thing to say is that the seamstress did not know what she was doing. in the end my dress looked great but i had to go for about 6 or more fitting appts. the seamstress fitted my dress too tight, then too tight again, then finally right... by then my dress had small marks where it was done then undone several times. Buy your dress here, but find a different seamstress.
  • Sascha
    Sascha Sent on 05/20/2019
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    Beware!

    I was searching for a Mother of the Bride dress and finally found one that was perfect for my mom. The only store to carry it was A Formal Affair. I looked online and saw horrible reviews. I was very hesitant to schedule an appointment (walk-ins aren't an option). I called the store to schedule and was told there would be a $20 consultant fee (pretty much an entrance fee) BUT it would go toward the total of the dress if one is purchased from them. Luckily, we ended up purchasing a dress so it wasn't $20 wasted. While we were there we worked with Akuna. She was nice, and we joked around, but it was an underwhelming experience. During measurements, they measured my mom as a size 10 (she is an 8). The measurements were finalized based upon her "biggest" measurement - I get it. I understand that. But we believe it was improperly measured with the tape measurer. A dress can be altered around the smaller measurements, cool. Well we paid $40 for rush shipping AFTER the fact (because I was never asked when my wedding date was). Plus we were scared into paying the $40 because even with 4 months to go until my wedding, it made it seem like we would not be able to receive it in time.

    Fast forward to picking up the dress, I picked it up for my mom because we were getting alterations done elsewhere (where we have been several times before). I signed for the dress after observing there were no tears, rips, or any obvious markings/imperfections.

    Fast forward again to 3/4/19, my mom goes to the alterations lady we use and tells us the dress is not made well/isn't good quality. The zipper is too long which is causing the dress zipper to pucker and the dress is SWIMMING on my mom. She should have gotten her true size, an 8. So on top of spending $40 for rush shipping, and $20 for a consultant fee, my mom now has to pay for about 5 different things to be altered because a poor quality dress.

    Fast forward to today, 3/5/19, I called A Formal Affair and speak to Akuna. She had a great memory of the events that took place in December when we were there. However, we hung up without resolution. There was no compensation. Nothing. I am very aware she didn't hand sew the dress herself but they should 110% stand behind their product. Akuna offered to go with us to our alteration lady to assist in how a dress should be altered - NO! Our alteration's lady alters outfits ALL DAY M-Sat, she doesn't need assisting. And then I also received an offer to go into A Formal Affair and use their alterations lady, but no thank you, don't want to waste any more time or money there. I will say, Akuna was very professional on the phone, and she is very nice...

    If you are reading this review, thinking if you should step foot in the store because it might not be as bad as the person before....think again! Save yourself the trouble, and possible upsetting reality of a poorly made dress.

    Edit: The night of my wedding, my mom's dress kept unraveling. The thread from the sequin work was coming UNDONE!! When I called the store about it, they suggested it was our alterations seamstress. I was appalled by the suggestion, seeing as how our seamstress altered my WEDDING DRESS and my dress had sequins and beading and thread and it stayed in perfect condition.
  • E
    Emily Sent on 12/08/2019
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    Dress came short; shop's response was awful

    TLDR: nice until they made a mistake (dress too short), and then made it incredibly difficult to fix it and blamed everyone else (including me). I still have not received a refund for the hollow to hem fee or replacement material to lengthen the dress and my wedding is only 5 weeks away.
    At first I was thrilled with A Formal Affair; they had a dress I couldn’t find anywhere else and they were so kind. They offered me a “hollow to hem,” meaning the dress would be hemmed in factory, for $200, which they claimed would save me money on tailoring. Not knowing better, I agreed, and they measured me for flat shoes.
    The dress came in an inch or two too short. Immediately I let them know and asked for extra lace to fix it and the $200 back, to cover the cost of fixing it. This started literally months of back-and-forth. First they needed extremely specific photos – so specific that I had to take two trips to my tailor to get it right, and then they demanded a video call. They were calling me frequently, insisting that I had to get the photos right away. I asked why and they said that altering would shorten the dress. But they never warned me of that when I ordered a dress for flat shoes!
    Eventually – weeks after I received the dress – they were happy with the photos, but said they couldn’t get me extra lace by the time my tailor wanted it, because the lace had to be hand made. They refused to give me the $200 back, claiming policy was they had to try to get me a replacement dress first. I asked how they could guarantee me a replacement dress in time if they couldn’t even get me replacement lace, and they had no answer. They asked me to send them back the dress and promised me a new one, but refused to give me a date that I would receive it. At this point we were about three months out from the wedding, and my tailor said she needed to start the tailoring. I told them I couldn’t send them the dress without a guaranteed date; there wasn’t enough time. They tried to blame my tailor for not being good enough – but she is one of the best in the city.
    At that point I was so stressed because my tailor was telling me she would have to cut into the train to get enough lace to make the dress long enough, and it was going to cost hundreds of dollars. I asked A Formal Affair for at least my money back, if they couldn’t even get me lace. Their current position is they will get me lace in time, but they are refusing to refund me the money, and now they have stopped communicating with me at all. At least I have the dress, I guess. But it may or may not end up without the beautiful train, and I will spend hundreds on fixing the mistake they charged me $200 to make. It has been weeks of back and forth, them blaming me, blaming my tailor, blaming the factory. If they had just refunded me the $200 and sent me the lace, I would have been happy. Everyone makes mistakes – I get that – and this one could have been fixed. But sadly I have to strongly advise against purchasing your dress here – not only because of how hard it is to get them to fix mistakes, but also because of how they failed to warn me about the alterations problem, which seems like a pretty necessary warning for someone ordering a dress for flat shoes! If you absolutely must go here, I recommend against allowing them to hem your dress in factory.

  • Reneshia
    Reneshia Sent on 02/23/2021
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    Do not shop here! You will not get your dress!

    I made a purchase from this salon on June 6th 2020. My wedding is on March 28, 2021. I still have NOT received the dress I ordered from A Formal Affair, a month before my wedding. I ordered a standard Morilee gown which typically takes 3/4 months to get to the consumer from the factory. In December, when I had not received this gown, I started reaching out to the store for shipping details. Akunna, the owner, assured me that because I had NOT heard anything, that was good news and the dress was still on schedule to be shipped on Jan 8th. I followed up on January 10th to get tracking info, She said, bridal purchases are not like regular purchases and therefore no tracking info could be provided but confirmed that it indeed shipped and will arrive in 10-15 business days. After 20 business days, I had to call AGAIN (the store never reached out to me once for updates). Akunna stated my dress was damaged by USPS and sent back to the factory. I was very skeptical of this but chose to believe her since it was nearing my wedding date. She assured me the dress was being remade and would be overnighted and That i should receive the dress in the first week in February. At the end of the first week in February, I called AGAIN, (still no one from the store reached out to me) and guess what? This time my dress got caught up in “customs” and unfortunately that’s beyond her control. At this point she was unable to provide me any details on when the dress would arrive. I called multiple times and she was very vague on the ETA. On Valentine’s Day, I called her 3 times! She never answered my call. My fiancé called ONCE and miraculously she answered! She gave us a 100% guarantee that the dress would arrive on Feb 19th and worst case Feb 22nd. She claimed MoriLee (an extremely well known bridal manufacturer) was vague with her and would not provide her any details. Absolute BS! but we accepted the information and opted out of Plan B to find a backup dress. I called over 10 bridal salons who are retailers for MoriLee inquiring about that gown; They all could tell me at ease which sizes were available for immediate shipping. They all said the dress was available in ivory in a size 10 for immediate shipping. If I wanted it in white (which I did) it would take 3/4 months and were able to provide an EXACT receipt date. My mom and mother in law each called retailers in Florida and Missouri, they all Said the same thing! Why is A Formal Affair literally the only retailer who does not have this readily available information? Other retailers told me Morilee is very professional and provides details upon request. They also confirmed Morilee would also provide tracking info for any of their dresses. I actually called Morilee myself to ask in general if they would provide tracking details for dresses shipped and they too, confirmed they would!

    So here’s the final straw. Akunna called me on Friday, Feb 19th saying my dress had finally shipped and confirmed it will be delivered to the boutique on Monday. I scheduled an appointment for me and my MOH to pick the dress up on Tuesday morning at 9:30am. At damn near 10pm on Monday night, Akunna called me and said unfortunately the dress did NOT arrive, it had been “seized” by the government, she has no tracking info and I probably should start looking for other dresses! Mind you, at this point it’s approx 30 days before my wedding!!! I was devastated and beyond pissed. Sick of all of her lies and excuses. Fortunately, My bridesmaids got together and called every bridal boutique around Georgia until they found the gown in my size. The price was literally $1000 cheaper than what A Formal Affair charged me. Though, I had to pay nearly $800 dollars for alterations because it had to be rushed! When asked for a refund, Akunna sent me an email asking me to send her a proof of purchase from the other salon as well as a picture of me in the gown in order for the refund to be issued! 😂 I have about had it with her! Future brides: RUN!!! DO NOT PURCHASE FROM THIS SALON!
  • Lajuana
    Lajuana Sent on 02/23/2021
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    Never Received Wedding Dress

    My daughter, order her dress at a Formal Affair bridal. The dress was paid in full June 14,2020.
    Since January 8 ,2021 . It been one incident after another why the dress is not here. Friday she called my daughter with good news her dress will be here on Monday. Monday night at 9:30pm she call with a new lie, the dress is now stuck in customs. Today I been calling here for a refund or to help locate a dress in Florida where I live . But she never answered the phone or return call back . My daughter wedding next month she never got her dress or money refunded. Or any assistance to purchase a new dress. We not the only bride she has done this too . Please don’t not loose your money. If like more information before you give away your money. Call me personally.
    Lajuana Brown 561-242-9734
  • M
    Meredith Sent on 02/27/2020
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    Very Strange/Poor Experience... I do NOT recommend to brides!

    I wish I had read all of the reviews prior to going to this place. It's obvious that Akunna and the rest of the employees at the store monitor and dispute negative comments on their different platforms, so the negative experiences can be a little hard to find. I'll start by saying Akunna is a wonderful saleswoman. We felt very welcomed and attended to early 2019 when I went to try on wedding dresses. However, there were a couple of odd things about how they ran their business that gave us red flags:
    1) We weren't under any circumstances allowed to take pictures of the dresses until the papers were signed to buy it, and
    2) we weren't allowed to know who designed the dress.
    However, I ended up trying on a dress I loved, and we went ahead and bought it. But we still felt weird about not having been allowed to know the designer. Every other wedding store provided this information to give the designers credit. We then read through all of the reviews for this place and dreaded November when my dress was supposed to arrive. It's very likely that A Formal Affair has these dresses made cheaply overseas to mock actual desigers' dresses. SO many negative reviews complain their dresses didn't look like the original, weren't sized correctly, etc. On the day my mom and I went to pick up my dress, they weirdly had us do a 'dress check' to verify it was what we ordered, and we had to sign papers after looking at it and BEFORE even trying it on.
    My mom and I had already decided to probably have the final alterations done by a personal seamstress, but A Formal Affair repeatedly would mention their "neighbor seamstress" in the business "next door". The seamstress' building is literally connected to A Formal Affair. I tried on my dress (which, thankfully, was the fit and look of the dress I tried on... I think we were one of the lucky ones in that aspect), and she mentioned changing to go next door to the seamstress. I asked if I could just keep the dress on and walk through the connecting door, but she said they don't use that door. We didn't think much of it, so I got out of my dress, put it back in it's bag, changed clothes, and Akunna walked my mom and I up the stairs, out the door, and down the side of the building to the front entrance of the seamstress. We walked into the seamstress' office.... and the seamstress was the same lady who was just working as the receptionist upstairs at A Formal Affair??? She clearly had just walked down the stairs and used the connecting door. My mom and I felt SO uncomfortable. Several negative reviews mention issues with alterations, but A Formal Affair tries to make it very clear that this is a "separate business" - most likely so that customers won't hold them liable/write negative views specifically for A Formal Affair, even though it's clearly run by the same people. I changed into my dress to have her figure out what alterations were needed, and this lady could not pin my dress. It was as if she's never pinned a dress for alterations. She struggled so long to pin parts of the dress that I stopped her before we were finished and told her we were going to go elsewhere for the alterations.
    I would NOT recommend this place to anyone, but ESPECIALLY to a bride. In reading through their negative reviews (specifically on Google Reviews), you'll notice they only respond to some of them. They don't appropriately address the concerns regarding their policies that I've stated above. Instead of simply apologizing, they actually will argue with a customer's experience, which is something that I think is unprofessional.
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