We got our wedding bands from Williams. He was incredibly helpful in finding what we wanted, even if he didn't carry it in the store. We had an opportunity to try on and look for more variety here than at any other jeweler we visited. Because the the owner is himself in the store often, I think you get better service. They aren't just trying to push you to buy something they have in their cases. They want to help you find the rings that fit your style and comfort. We were also on a bit of a time crunch and Williams was very helpful in ensuring we got our rings in time for the ceremony!