Skip to main content
Weddings

About

Underwood Jewelers is a Jacksonville, Florida-based jewelry company specializing in loose diamonds, engagement rings and wedding rings. Established in 1928, Underwood Jewelers now has three locations across the Jacksonville area. As a member of the American Gem Society, they have certified gemologists as well as a diamond lab. In addition, Underwood Jewelers also offers a gift registry service for fine giftware, china and flatware. If you're on the hunt for beautiful custom-designed jewelry and fine giftware, inquire about Underwood Jewelers today!

Products Offered
Underwood Jewelers offers a wide range of wedding and engagement rings and accessories. Their products include, but are not limited to, the following:

  • Antique engagement rings
  • Antique wedding bands
  • Costume accessories
  • Custom accessories
  • Custom engagement rings
  • Custom wedding bands
  • Designer accessories
  • Designer engagement rings
  • Designer wedding bands
  • Fair trade
  • Handcrafted
  • Loose diamonds
  • Ring setting
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

Which of the following services do you offer?

Appraisal
Cleaning
Diamond Certification
Ring Sizing
Shipping
Stone Upgrades
Warranties

What kind of jewelry do you offer?

Antique Engagement Rings
Antique Wedding Bands
Costume Accessories
Custom Accessories
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

What is your average turnaround time for an engagement ring?

1-2 weeks
5-6 weeks

Reviews of Underwood Jewelers

Tiffany
Tiffany Sent on 02/15/2023
5 out of 5 rating

Dreamy Engagement & Wedding Jewelry

My husband purchased my engagement ring from Underwood's in San Marco. Leslie Burkhalter is amazing to work with, very knowledgeable and professional. I wanted a set of pearls for wedding jewelry. She assisted me in finding the most beautiful Mikato pearl/diamond earring and necklace set. It was all just gorgeous.
Tim
Tim L. Sent on 01/10/2022
5 out of 5 rating

OUTSTANDING Selection and Service

We walked in and immediately felt the warmth of Underwoods atmosphere, but within seconds we were lucky enough to be greeted by Leslie. The experience got better and better and better --- Leslie was perfect for us. It took over us over 18 years to make our marriage official, but Leslie had us both smiling and happy in such a short amount of time. She shared so much of her knowledge, answered so many of our questions, and we both gravitated to her kind, lovely, genuine personality. She was the best ... and yes we were indeed lucky to be greeted by her. Thank you Leslie --- it was an absolute pleasure!
E
Emily Sent on 10/23/2017
5 out of 5 rating
Underwood's was the one and only place we came to buy my engagement ring and wedding band! Top notch service and they really take the time to understand your vision and make it come true. If you're looking for quality jewelry and quality people, this is the place to go. Thank you!
U
User3324944 Sent on 03/19/2017
5 out of 5 rating
Simply the best! I'd never go anywhere else.
L
Laura Sent on 02/20/2017
5 out of 5 rating
We have always worked with Cindi Rivera Riley and she is the best. Purchasing our wedding bands and registering with them was so fun and easy.
U
User2374819 Sent on 10/18/2015
5 out of 5 rating
Underwood's has superb customer service. We have been happy to have them as our jeweler and will be returning customers!
U
User2459354 Sent on 11/21/2014
5 out of 5 rating
The best jeweler in town! My fiancé and I visited several establishments as we looked at rings after 4 years of dating. Somehow, we were never taken seriously, despite a considerable budget. As soon as we stepped into Underwood Jewelers in San Marco, that all changed. Kathy showed us rings in our budget, making each one feel more special than the next. My fiancé decided to design my ring and found the process from that point to be straight forward but most of all, enjoyable. We will be returning for our wedding bands, which we have already begun looking at. We will be repeat customers for life!
L
Lindsay Sent on 01/19/2014
5 out of 5 rating
We LOVE my ring! Underwoods did an amazing job, and we will be ordering our bands soon from them as well. The piece they made me is beautiful!
A
Annagray Sent on 07/11/2012
5 out of 5 rating
Cindi Rivera at Underwoods of Avondale is AWESOME! I have never had such personalized service from any retailer. We have gotten to know Cindi for the past 3 years, and she truly knows our tastes (and never forgets!). She helped my husband with the lengthy process of finding the perfect engagement ring and wedding band set, helped me design and order my husband's wedding band, and even helped my husband choose the perfect diamond studs for me as a wedding gift! We are now living in Maryland, but we still use Underwoods of Avondale as our jeweler. I am sure that they (and Cindi) will remain our jeweler for many years to come, no matter where the military takes us. I cannot say enough good things about Underwoods, and will ALWAYS be thrilled when given one of their small silver boxes!!
Peyton
Peyton Sent on 05/22/2012
5 out of 5 rating
Underwoods created both my engagement ring and our wedding set. Shelley at the San Marco location was excellent to work with! She was very helpful, answered all of my questions, and cleaned my ring for every shower or activity we had! Would highly recommend paying Shelly a visit, she is great!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

17

Map

Addresses map
Next Wedding Jewelers: Harby Jewelers

Other vendors in Jacksonville for your wedding

Wedding Vendors