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Swoon Bridal Salon is Reno/Tahoe’s premiere cosmopolitan bridal salon, for fashion-savvy brides who want elegance, style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse and downright fabulous collection of designer wedding dressed, bridesmaid dresses, and accessories.

  • Woman-owned
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Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

9-11 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

Message vendor
4.9 out of 5 rating
54 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
98% Recommended by couples

19 User photos

54 Reviews
Emily A. Married on 05/20/2023
5 out of 5 rating

Elegant, modern dresses that literally are swoon-worthy

I bought the Pronovias Loren dress, and I received so many compliments at my wedding! The dress was handmade in Barcelona, so it took about 5 months to receive it. Swoon Bridal set expectations right away and communicated with me regularly about the status of the dress. I was incredibly happy with the dress and highly recommend Swoon Bridal because they made me feel valued and well cared for!
Kimberly T. Married on 05/06/2023
5 out of 5 rating

Wonderful and helpful team, amazing selection

Swoon Bridal has the most amazing and extensive selection of beautiful wedding gowns. The team is so helpful as they're pulling dresses for you - a great mix of what your initial vision is, as well as some other options to see what you're most drawn to. I ended up purchasing the very first dress I tried on, one they pulled for me immediately! It was absolutely stunning and just what I wanted. They were also very communicative every step of the way after I purchased, letting me know when the dress was coming in and when it was ready to be shipped. Any questions I had they were very willing to help on text, too! I felt so beautiful on my wedding day, I couldn't have asked for anything more.
F47Cb124Eaa5087F0Ee7Eed6903Df78214529Bfe Married on 09/24/2022
5 out of 5 rating

Beautiful dresses!

Swoon has the most amazing collection of wedding dresses you could imagine! The staff is so friendly and helpful and they responded so quickly to any of my questions. I highly recommend buying your wedding dress here!
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WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Real Weddings

Jamie & Matt
39 photos · 09/30/2018


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