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Weddings

About

Swoon Bridal Salon is Reno/Tahoe’s premiere cosmopolitan bridal salon, for fashion-savvy brides who want elegance, style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse and downright fabulous collection of designer wedding dressed, bridesmaid dresses, and accessories.

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride
Bridesmaids
Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

9-11 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Swoon Bridal

Taylor
Taylor Sent on 09/15/2025
5 out of 5 rating

Gorgeous Dresses to Make you Feel Amazing on Your Big Day

Swoon has some amazing dresses to chose from so you feel gorgeous on your big day. From the appointment to the big day, the experience was wonderful
Arica
Arica Sent on 04/05/2024
5 out of 5 rating

Look no further!!!! Make this your first and only stop for your dress.

I'd rate them a 10 if I could! I had the most amazing experience at Swoon. Amber was such a delight and so helpful. I was wowed by how many amazing dresses I got to try on. I honestly could have stayed there all day and tried on every dress. I do wish I would have taken a little longer to decide on my dress, there were too many good choices. But even after I left the Swoon team was so responsive with my stress on my decision. They went above and beyond to help put me at ease with my decision. I am so excited about my dress and amazing accessories!!! Thanks so much y'all!!
Kelsey
Kelsey Sent on 03/26/2024
5 out of 5 rating

Over the moon with Swoon!

I went to Swoon Bridal in Reno for my wedding dress as the first bridal salon I visited, and never went back! From my very first visit and dress try-on through my custom made dress fitting and veil selection, the staff at Swoon were friendly and attentive, knowledgeable and detail-oriented, and listened thoroughly to my budget and style expectations. They helped me pick a beautiful wedding dress and veil, and recommended an awesome alterations specialist in the area who made sure it fit perfectly on my big day! Definitely try out Swoon for your Lake Tahoe area wedding dress needs- they're a wonderful local business with an impressively curated selection and a professional and welcoming staff!
Emily
Emily Sent on 05/27/2023
5 out of 5 rating

Elegant, modern dresses that literally are swoon-worthy

I bought the Pronovias Loren dress, and I received so many compliments at my wedding! The dress was handmade in Barcelona, so it took about 5 months to receive it. Swoon Bridal set expectations right away and communicated with me regularly about the status of the dress. I was incredibly happy with the dress and highly recommend Swoon Bridal because they made me feel valued and well cared for!
Kimberly
Kimberly Sent on 05/20/2023
5 out of 5 rating

Wonderful and helpful team, amazing selection

Swoon Bridal has the most amazing and extensive selection of beautiful wedding gowns. The team is so helpful as they're pulling dresses for you - a great mix of what your initial vision is, as well as some other options to see what you're most drawn to. I ended up purchasing the very first dress I tried on, one they pulled for me immediately! It was absolutely stunning and just what I wanted. They were also very communicative every step of the way after I purchased, letting me know when the dress was coming in and when it was ready to be shipped. Any questions I had they were very willing to help on text, too! I felt so beautiful on my wedding day, I couldn't have asked for anything more.
S
F47Cb124Eaa5087F0Ee7Eed6903Df78214529Bfe Sent on 10/03/2022
5 out of 5 rating

Beautiful dresses!

Swoon has the most amazing collection of wedding dresses you could imagine! The staff is so friendly and helpful and they responded so quickly to any of my questions. I highly recommend buying your wedding dress here!
Laura
Laura Sent on 10/02/2022
5 out of 5 rating

Amazing dress selection!

Hands down the best place to find a wedding dress in Reno. Swoon has an incredible selection at different price points. Everyone there is incredibly nice and helpful. When my veil order was delayed, the ladies at Swoon did a great job keeping me informed with options. Thank you, Swoon for the dress of my dreams!!
Jnaey
Jnaey Sent on 09/21/2022
5 out of 5 rating

Excellent!

Swoon will make all your wedding dress dreams come true
K
Kim S. Sent on 11/04/2021
5 out of 5 rating

Great service and selection!

The Swoon staff did an amazing job with helping me find the right dress. They also took care of me when needing to ship across country with great care and communication. I went to 6 other bridal shops in 2 other states and this was the best experience. Highly recommend!
V
Valerie Sent on 09/05/2021
5 out of 5 rating

Found My Dream Dress

So I found my dream dress... in Sacramento. I called Swoon asking if they would be able to order it for me and they said absolutely, not a problem. So glad I was able to buy that beautiful dress through them - the ladies at Swoon were SO wonderful and provided recommendations for an incredible tailor. Ordering, picking up, everything was so easy with Swoon and I really can't recommend them enough!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

57
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner

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Next Wedding Dresses: Pasquale Iovinella

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