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About

On WeddingWire since 2021

The team at Southern Approach is passionate about providing you with an enjoyable planning experience! After nearly 10 years producing events, we still care for each of our clients like they’re our own family, & we always strive to provide you with nothing less than 5 star service. Through our streamlined planning process, & with our valued vendor relationships, we bring our own brand of professionalism & creativity to each event we plan!

  • Woman-owned

Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,650

What is the starting price for partial wedding planning?

$6,850

What is the starting price for full wedding planning?

$10,850

Do you offer an hourly rate?

Yes

What is the hourly rate?

$150

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious
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Reviews of Southern Approach

5.0 out of 5 rating
5.0 out of 5 rating
3 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Sierra
Sierra G. Sent on 10/13/2022
5 out of 5 rating

Easiest contract to sign

Oh my gosh, I cannot say enough good things about Christie and the Southern Approach team! They were instrumental to our wedding day running as smooth as it did, and it was easily the best decision I made in the entire planning process. After interviewing a few companies for 90-day coordination, I went with SA because they got our vision and didn't try to change it to fit most wedding molds. Communication was always on point, as well as transparency in pricing. Their planning portal made my Type A heart sing, and any discussions on day-of timelines went seamlessly due to their vast expertise and sharp eye. On the wedding day, I really felt at ease knowing Christie & Alexia were on top of every single detail. And they were calm, cool, and collected! We got numerous comments from guests that this team was amazing. Can't ask for more than that - and would absolutely hire again!
Dana
Dana A. Sent on 04/05/2022
5 out of 5 rating

Best wedding vendor selection we made

Christie truly helped to turn my vision into a reality for my wedding day. I was a type A destination bride planning a wedding from over 1,000 miles away. She was instrumental in helping me to choose the best vendors. The day of the wedding Christie and her team allowed me to fully relax and enjoy. I knew they had it all under control, and they did. I had so many guests come up to me to tell me that it was the best wedding they'd ever been to - and that wouldn't have happened without Christie and her team. It was the best night ever. Southern Approach was, hands down, the best vendor selection we made.
E
Elise O. Sent on 05/03/2022
5 out of 5 rating

5 Star Experience!

Choosing to have Southern Approach as our wedding day coordinator was by far one of the best decisions we made regarding our wedding. Because of them, I was able to actually relax and enjoy my wedding day and the days leading up to it. Christie and her team were responsive and so helpful from the very beginning, making sure we had made decisions about all of the little details that go into a wedding and communicating with our vendors. They made it all seem so easy, and it took a lot of responsibility off of my mom and me. They created a timeline and distributed it to all of our vendors. They oversaw all of the set up while I was getting ready. Everything ran smoothly on our wedding day (in fact, we were AHEAD of schedule for most of the day), and we didn’t have to worry about anything. The few times I started to worry about anything, Christie had already taken care of it. I couldn’t imagine our wedding day without Southern Approach. I would hire them again in an instant. We are so appreciative of everything they did to make sure our wedding was perfect, and it was!
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Awards

3

Team

Christie Roueche
Christie Roueche
Owner | Principal Planner & Designer

In the last 10 years Christie has cultivated her career in the event industry, making a name for her team as one of the top planning companies in the New Orleans area.

She has produced well over 300 weddings & events over her decade in business. Here are several of the events that we have produced over the years.

  • Nigerian Engagement Party
  • Quinceañera
  • 50th Birthday Party
  • Wedding, Couples & Baby Showers
  • Rehearsal Dinners & Welcoem Parties
  • Crawfish Boils and BBQ's for Family Events
  • Catholic/Christian, Jewish, Hindu, Non-Demoninational or secular ceremonies.

We have incorpated traditions into our clients cermeonies from many cultures over the years, including South Asian & Indian, Quaker, Irish, African, as well as regional traditions from our client's home states across the country!

When she’s not creating beautiful events - Christie loves to spend time with her husband Aaron and their three kids – Tristan, Leah, and Noah. She is a self-proclaimed crazy dog lady and has two rescue dogs – Donnie and Juno (the most spoiled mutts EVER!). You can usually find her drinking coffee and watching reruns of Friends and Grey’s Anatomy and working on her next home improvement renovation or design!

Lindsay Davis
Lindsay Davis
Lead Event Manager

Lindsay brings 12 years of hospitality experience to our team and has a wealth of knowledge from the catering & beverage side of the industry. Her experience allows her to assist our clients with the intricate details of their day, from menu selection to the perfect cocktails and accoutrements!

As a queer woman in the wedding industry her priority is helping to create the most affirming & enjoyable expereince possible for all of our clients!

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