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Black-owned, Asian-owned, Hispanic or Latinx-owned, LGBTQ+-owned, Native American-owned, Pacific Islander-owned, Veteran-owned, Woman-owned
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WHO WE ARE
Project Black & White – Luxury Wedding Planning in Italy
At Project Black & White, we believe that every wedding should be a true reflection of the couple behind it.
That’s why everything we do starts with you — your story, your personalities, your vision of beauty and celebration.
We are Gioia and Serena, two professionals who met through their work and discovered a natural, powerful synergy.
Gioia brings extensive experience in venue management and logistics, working closely with locations and suppliers at every level.
Serena brings over 20 years of wedding planning expertise, guiding couples from their very first idea all the way to the wedding day itself.
Together, we created Project Black & White: a full-service wedding planning agency designed to offer international couples a seamless, refined and stress-free experience in Italy.
WHAT WE DOA
Tailor-Made Luxury Experience
We don’t believe in standard packages or one-size-fits-all weddings.
Our approach is highly personal and deeply curated.
We begin by truly listening to our couples — understanding who they are, how they live, what moves them and what makes them feel at home. From there, we carefully select and analyze venues, spaces and suppliers that perfectly match their personalities, aesthetic sensibility and expectations.
Every location is studied in detail.
Every space is thoughtfully designed.
Every professional involved is chosen for quality, reliability and alignment with the couple’s vision.
EXCLUSIVE VENUES & LUXURY EVENTS ACROSS ITALY
One of our greatest strengths is our direct relationship with selected venues, some of which we offer on an exclusive basis.
This allows us to provide access to unique locations and create events that feel truly private, distinctive and unforgettable.
We specialize in luxury weddings and high-end events throughout Italy, from iconic destinations to hidden gems, always with the same level of care, discretion and excellence.
From venue selection to supplier management, from event design to full coordination on the wedding day — we take care of every detail, including guest experience and logistics, so our couples can simply enjoy the journey.
OUR PHILOSOPHY
Elegance is never about excess.
Luxury is about time, trust and attention.
At Project Black & White, we don’t just plan weddings —
we create refined experiences in Italy, shaped entirely around the people who live them.
Progetto White Wedding offers deluxe wedding planning services in Prato, Italy.
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