New England Beauty Co.

New England Beauty Co. provides on-location makeup artistry, hair styling, and personal styling for weddings, special events, and everyday life across New England and beyond.

Founded by Sonia Tapley and Brittney Fratus, our approach has always been about more than simply getting ready—it’s about creating the complete look and making the experience every bit as memorable as the occasion itself. From the colors you wear and the dress you choose to the finishing touches of hair and makeup, we thoughtfully bring each element together so it feels polished, cohesive, and unmistakably you.

For our beauty clients, we curate a relaxed, pampering atmosphere, combining luxury skincare and high-end cosmetics—always upheld by the highest sanitation standards—to create beautiful, lasting looks from the first photo to the final dance.

Weddings remain at the heart of what we do. We work closely with each bride to bring her vision to life, thoughtfully considering her gown, setting, color palette, personal style, hair, and makeup so that every detail feels intentional and she feels radiant, confident, and effortlessly herself.

For brides who want support beyond the beauty chair, our Bridal Styling service offers a personal bridal style edit—bringing together gown guidance, wedding color palette selection, accessories, and hair-and-makeup direction to create one beautifully cohesive bridal vision.

And because fabulous outfits shouldn’t be reserved for weddings, we also offer wardrobe styling for women who want a trusted eye helping them pull it all together. Whether you’re dressing for a wedding, gala, family photos, date night, milestone celebration, vacation, or simply want to rediscover your personal style, we can help with color guidance, outfit curation, accessories, occasion dressing, and beauty direction to create a look that feels elevated without ever feeling like a costume.

WE WOULD LOVE TO HELP YOU BRING YOUR LOOK TO LIFE.