Skip to main content
Weddings

About this vendor

No photo yet

No owner details yet.

No business details yet

11 years in business

We speak English and Italian

Small team (2-10 members)

Meet Sofia: The Wedding Planner Behind IWE

Sofia is the heart and soul of IWE, a passionate wedding planner with over a decade of experience and a deep love for creating unforgettable celebrations. With more than 200 weddings planned and nearly 900,000 photos captured, her journey began behind the camera as a wedding photographer, running a successful studio with her husband.

Over time, she discovered her talents extended beyond photography. Watching couples struggle with the overwhelming details of wedding planning, she saw an opportunity to step in and make a difference. Even with a planner, many couples felt lost, stressed, and in need of clear guidance. That’s where the vision for IWE was born.

A Planner Who Goes Beyond the Basics

IWE offers more than traditional wedding planning. The focus is on providing clarity, confidence, and a stress-free journey from start to finish. Each wedding is designed to reflect the unique style and story of the couple while staying within their budget.

Here’s what sets IWE apart:

  1. Transparency and Honesty: Realistic expectations and open communication are at the core of every planning process. The goal is to help couples achieve their dream day without unnecessary surprises.

  2. Stress-Free Experience: The heavy lifting is taken care of—from timelines to logistics—so couples can focus on enjoying their engagement and the excitement of their upcoming wedding.

  3. Personalized Weddings: No two love stories are alike, and neither should their weddings be. Every detail is tailored to create an event that feels meaningful, authentic, and memorable.

Why Couples Trust IWE

Couples aren’t just clients—they’re partners in bringing a vision to life. The relaxed yet professional approach ensures a smooth and enjoyable planning experience.

With a background in both photography and planning, IWE offers a unique perspective on creating seamless and visually stunning weddings. From managing vendors to budget allocation to day-of coordination, every aspect is handled with precision and care.

The IWE Promise

The mission is simple: to make planning joyful, stress-free, and unforgettable. Whether it’s a grand celebration or an intimate gathering, every wedding is designed to reflect the couple’s love and values.

With IWE at the helm, couples can rest easy knowing their special day is in expert hands. The focus is on creating beautiful memories while allowing them to fully enjoy the process and their wedding day.

Let’s Plan Your Dream Wedding
Ready to turn your wedding vision into reality? From the first consultation to the last dance, IWE is here to make your day magical, meaningful, and everything you’ve dreamed of.

Italy Wedding Experience is a bespoke planning company based in Tuscany, Italy.

FAQ

What is the starting price for day-of wedding coordination?

$2,750

What is the starting price for partial wedding planning?

$3,500

What is the starting price for full wedding planning?

$6,000

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Destination
Elopement
Non-Religious
Religious

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Italy Wedding Experience

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Sofy and Max received glowing reviews for their exceptional wedding planning services, making the process effortless and enjoyable for couples planning destination weddings in Italy. They were highly praised for their attentiveness, organization, and ability to exceed expectations in all aspects of the wedding, including vendor recommendations, decor, and guest coordination. Sofy's dedication and expertise were highlighted as instrumental in creating flawless and unforgettable wedding experiences for couples, with an emphasis on smooth communication, thoughtful touches, and a stress-free planning process. Their services were deemed invaluable and highly recommended for anyone considering wedding planning assistance.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Sofy and Max received glowing reviews for their exceptional wedding planning services, making the process effortless and enjoyable for couples planning destination weddings in Italy. They were highly praised for their attentiveness, organization, and ability to exceed expectations in all aspects of the wedding, including vendor recommendations, decor, and guest coordination. Sofy's dedication and expertise were highlighted as instrumental in creating flawless and unforgettable wedding experiences for couples, with an emphasis on smooth communication, thoughtful touches, and a stress-free planning process. Their services were deemed invaluable and highly recommended for anyone considering wedding planning assistance.

M
Matthew Sent on 11/30/2025
5 out of 5 rating

The most magical weekend

Sofy and Max from start to finish were fantastic and helped make our wedding the most magical day! From the start they were incredibly attentive and thorough, with regular long calls to answer any questions and run through logistics for the day. Sofy took over liasing with the venue, vendors and caterers and took all of the stress around the buildup away from us. Throughout the weekend she organised complex transfer requirements for our 100 guest wedding across three hotels, every day of the wedding weekend she was there early and left late, answering any questions we had and made sure everything looked beautiful and ran exactly as we wanted. We could not reccomend sofy and max more, and we will heartily reccomend them for anyone considering their services!
Y
Yunna Sent on 10/25/2025
5 out of 5 rating

Would recommend 1000000%

We can’t say enough wonderful things about working with Sofy! Planning a destination wedding in Italy while living in the U.S. could have been overwhelming, but Sofy made the entire process effortless and enjoyable from start to finish. She was incredibly attentive, organized, and always available — communicating with her through WhatsApp and Zoom was so easy and reassuring.

Every single vendor she recommended was amazing to work with. The food, the music, the décor — everything exceeded our expectations. We didn’t even travel to Italy beforehand to do tastings or site visits because of our busy schedules, yet everything turned out absolutely perfect! Sofy even came up with a thoughtful and creative wedding gift for our guests that everyone adored.

Our family and friends couldn’t stop raving about Sofy — they were so impressed by her warmth, professionalism, and how smoothly everything ran. She even arranged rides for guests who weren’t used to traveling abroad, making sure everyone felt comfortable and cared for.

Thanks to Sofy, our wedding weekend was completely flawless and filled with unforgettable memories. It truly couldn’t have been more perfect. ❤️
S
Sean Sent on 08/24/2025
5 out of 5 rating

Genuinely the best

From start to finish Sofia was incredible. She kept in constant contact with us, always checking in with calls and messages, and came along to venue tours and food tastings & engagement shoot. She ran our welcome party and then put in a huge shift on the wedding day itself, working all day and night to make sure everything went perfectly (I think 15 hours!). We never had to worry about a thing.

She also saved us money by knowing the right suppliers and getting us great deals, which made her even more valuable. Honestly, we really couldn’t have done this ourselves. As the groom I wasn’t the main decision maker, but my wife can find decisions tough at times. Sofia was brilliant at giving advice and steering us in the right direction without ever taking over, and she made sure everything was decided and sorted when it needed to be.

The biggest thing for me is how relaxed we both were. So many couples say they didn’t enjoy their own wedding because of stress. Thanks to Sofia the lead up to the wedding was a breeze and we had the best day of our lives and didn’t have to lift a finger.

We spoke to some of the bigger planners before choosing her, but Sofia put them all to shame. She genuinely cared, gave us her full attention, and by the end she felt like a friend as well as our planner. Her services are very reasonably priced given the amount she puts in!

I never write reviews but I’ve made this account to do it because she really deserves it. If you’re on the fence about booking her, don’t be. We honestly would recommend her to anyone.
B
Beth Sent on 08/23/2025
5 out of 5 rating

Most amazing wedding planned - the best decision we made for our wedding!

I’m not sure this review will do justice to how grateful we are to Sofia and her whole team for how amazing they handled every part of our wedding from start to finish - I could not recommend her enough as a wedding planner!

Before we found Sofia, I had been overwhelmed with choices and decision fatigue but she found us our venue and all our perfect vendors within a couple of weeks. She handled everything so seamlessly I never once worried about things being organised or any issues as I was confident they would be handled.

She was always there for us throughout the whole wedding journey any time, to offer advice or comfort.

We had a lot of hiccups getting to our day (UK side out of their control) and on the day, but Sofia made it so I could relax and she handled absolutely everything to make sure it was perfect.

I enjoyed my wedding day so much, never had to think about anything other than enjoying it as I knew Sofia had everything in hand.

Our wedding wouldn’t have happened without her, the services are worth every single penny and I truly don’t think you could find anyone better!

Thank you!
N
N Heggs Sent on 07/27/2025
5 out of 5 rating

Worth every penny

We felt all the stress was taken out of planning a wedding in Italy. Not speaking (much!) Italian ourselves, Sofy being so positive, friendly and experienced in the industry made it all feel so seamless. No question or task was too much, and she always made time for us. Our budget for florals was ultimately quite small and she found us a lovely lady at a great price. She listened to our wishes and made our vision come true. Thank you, both Sofy and Max!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

5
illustration message review

Are you interested?

Professional Network & Endorsements

Villa La Palagina
5.0 out of 5 rating , 1 review
· Hotel Weddings

Map

Location

Why use Weddingwire to message vendors?

  • Messaging our verified vendors on WeddingWire is complimentary, safe, and secure.
  • Effortlessly manage vendor communications and planning details in one centralized location.
  • Our mobile apps ensure you can stay connected with vendors anytime, anywhere.
  • For customized pricing and package information, messaging the vendor directly is the quickest way to get the details you need.
View next Wedding Planners

Other vendors in Italy for your wedding

Wedding Vendors

Responds within 24 hours