Welcome to Diamonds Direct (formerly Global Diamonds). We are so proud to be in Jacksonville and we're revolutionizing the way you buy diamonds and fine jewelry. At Diamonds Direct we pride ourselves on providing detailed education, expert guidance, the largest selection and unrivaled value to all our customers. We are involved in all aspects of the diamond process - from the rough to the cutting to the sparkling, finished stone. This enables us to control the quality of the diamonds we present to you. We cut out the many middlemen - saving you money. Our carefully-selected team of diamond experts is providing the highest level of customized and personal guidance. At Diamonds Direct your needs are our priority. And we want to lead you on your journey to select the best diamond and diamond jewelry for your most important life celebrations. Diamonds Direct guarantees one of the largest selections of diamonds in the nation. With more than 50 years of experience in all facets of the diamond industry, we take the mystery out of the equation. We share with you the insights and secrets of diamonds and how they are priced - information no one else will tell you. This education empowers you to make the smartest purchase and helps you make your occasion unforgettable. Our guidance is accompanied by the largest selection of both set and loose diamonds. Our inventory includes every size, shape and quality certified by the most prestigious American gem labs. Our award winning showroom offers more than 4,000 engagement ring settings and wedding bands to fit the diamond of your choice. Diamonds Direct also offers the largest selection of diamond earrings, diamond pendants and diamond bracelets - perfect for all of life's celebrations. In addition, our custom designers will help you create a one-of-a-kind jewelry piece. We are dedicated to our product and each and every piece of jewelry comes with unmatched guarantees and warranties never seen before. We include a money-back guarantee, price protection, lifetime upgrades and complimentary jewelry maintenance, free cleaning and complimentary appraisals and so much more you cannot get anywhere else. Diamonds Direct will work hard to gain your trust for a lifetime. We care and your complete satisfaction is our first priority. Our education, guidance, selection and value will give you confidence and surpass all your expectations. A revolutionary experience and uncompromised quality - this is our promise.