Allure Bridals
Airy, textured ruffles comprise the skirt of this delicate ballgown.
Silk Mikado is a gorgeous backdrop for this intricate beadwork featured on an illusion back. Style this mermaid gown with a dramatic detachable train for altar-worthy drama.
Style your gown with a dramatic detachable train for altar-worthy drama.
In a more structured take on the slip dress, this strappy lace sheath is edged in crystal beading.
Sleek charmeuse is topped with lace at the bodice, echoing the illusion back with sheer paneling along the train.
This satin ballgown features a beaded bodice and v-back.
A charmeuse slip adds just enough contrast to this feminine, floral appliqued sheath.
This strapless, ruffled mermaid gown features symmetrical patterned lace across the bodice and train.
Textured lace is emphasized throughout this illusion back A-line gown.
A whisper of lace accents the bottom of this statuesque silk Mikado sheath. The gown is shown with a high-necked lace bolero, style 9458 J - sold separately.
This multilayered tulle ballgown is a dream come true, with draped strings of beading across the open back.
Floral lace pairs beautifully with the beaded embroidery adorning the neckline and illusion back of this sheath.
A dropped waistline and open back make an elegant vintage statement in this A-line tulle gown.
Chic and a little playful, this satin ballgown features a paneled skirt and dramatic cutouts at the sides of the bodice.
Beaded embroidery trails down the length of this classic sheath gown.
Highlight the texture of our unique lace in this simple sleeveless gown, featuring illusion detailing along the back.
Silk Mikado and a beaded embroidered bodice are the perfect combination in this illusion back mermaid gown.
This elegantly simple ballgown was designed for the lace lovers.
The illusion neckline and back of this A-line dress are topped with delicate lace applique.
The illusion back of this modified A-line gown leads to a slight cap sleeve and a flattering neckline.
Bold, sheer lace paneling adorns the back and hemline of this lovely crepe gown.
This ballgown features lace appliques across the hemline, bodice and illusion back.
Lace and beaded embroidery pair for a gorgeously textured gown, featuring a flared skirt and petite cap sleeves.
This ultra-flattering gown features illusion lace sleeves and a classic scooped back.
The focal point of this gorgeous satin ballgown is the illusion back, covered in lace appliques.
Tapered to the knee, this lace gown features an off-shoulder illusion neckline and sheer back, along with a dramatic detachable tulle train.
This detachable tulle train features romantic lace appliques.
Multiple delicate textures, accented with shimmering beadwork, add subtle charm to this timeless ballgown.
Sheer chiffon stripes create a tiered effect along the skirt of this lace ballgown.
Lace appliques add texture and elegance to this tapered, form-fitting gown.
The open illusion back of this gown is softened by swirls of beaded appliques and floating buttons.
Gorgeous lace appliques are the perfect accompaniment to such a classic silhouette.
This ballgown features an intricately beaded, opulent bodice, destined to make the bride sparkle.
Crosshatched panels, symmetrical appliques and eyelash trim are unique additions to a strapless lace gown.
The sheer ruffles adorning this gown's ballgown skirt are both fluid and structured, topped with a floral belt.
We took all of our favorite details and designed one perfectly gorgeous gown, replete with hints of illusion netting and a train to die for.
Reminiscent of a vintage sheath silhouette, this gown is ideal for a destination wedding.
Romantic and regal, this ballgown is an elegant homage to the wedding gowns we dreamed about as little girls.
Sheer lace panels make this lacy mermaid gown just that much more daring and chic.
This timeless ballgown features lace appliques throughout the bodice and leading to the hemline.
We embellished this lacy sheath with an illusion back, echoed in the sheer lace-edged train.
A smooth satin finish paired with tiered ruffles lends itself to a truly statuesque strapless gown.
Curve-hugging and dazzling all at once, this gown is a showstopper.
Tiered structured ruffles compose the full skirt of this beaded ballgown.
This lace gown features a slightly flared skirt along with a scalloped lace back.
The A-line silhouette of this gown is embellished with floral patterned lace.
Ruffles create an exaggerated silhouette for this strapless mermaid gown.
A graceful trumpet silhouette is accented by a sheer illusion neckline.
This strapless gown is embellished with an intricately beaded sweetheart bodice.
The lace overskirt of this sheath gown is topped with an illusion neckline, back and sleeves.
This tiered tulle ballgown features whispers of pale blue, redefinining the fairytale wedding gown.
A gorgeous fit and flare gown. The fitted bodice has a sweetheart neckline that is embellished with Swarovski crystals. The entire design is adorned with delicate lace appliqué.
A sexy and sophisticated style in all-over lace. This slim gown features a V-shaped neckline with delicate cap sleeves. The true beauty of this style is the dramatic back.
This lace gown features contour straps and gorgeous Swarovski crystal beading at the neckline.
This is truly the ballgown of a princess — a gauzy tulle skirt topped with an incredibly gorgeous lace bodice and a sheer, beaded back.
This gown sweetly pairs lace and fluid tulle for an effortlessly beautiful bridal look.
Multitextured lace composes this strapless gown's dramatic train.
We take pride in our timeless gowns. This strapless piece is adorned with delicate lace applique on English net.
At the back of this gown, a pane of sheer netting is framed by lace appliques for a striking detail.
This gown is simply romantic. It features a classic strapless, sweetheart neckline and gorgeous all-over lace applique.
The bodice of this gown is topped with delicate lace appliqué and beading, followed by a mermaid train of English net.
A sneak peek into our Spring 2016 collections, this lace slip dress is an instant Allure classic, with scalloped lace and a long, elegant train.
Designed with dramatic texture, this form-fitting gown features Swarovski beading, lace and sheer tulle.
Lace always whispers of timeless romance.
Trailing beadwork accents the delicate lace on this strapless gown.
Sparkling asymmetry draws the eye to this strapless ballgown's full skirt.
We adore everything about this lace gown — but our favorite element is the scalloped lace illusion back.
With a perfect train and slight V-back, this lace sheath is subtle but impactful.
Scalloped edging and layered tulle introduces a delicate play of textures into this strapless ballgown.
For the bride born to dance the night away, this ruffled column gown is made for you.
Restrained opulence is our aim for this gown, featuring clean lines but plenty of sparkle and detailing.
Channel your inner princess in this satin, beaded ballgown.
If you live for ruffles but want minimal volume, this column gown is a dream come true.
This regal ballgown features a high neck and elegant beadwork.
Our signature classic designs are at their best when paired with gorgeous lace appliques.
This gown is for the bride who wants a whole lot of Hollywood glamour in her bridal style.
Sheer illusion netting creates an ethereal silhouette at the neckline and back of this lace sheath.
This strapless, ruffled gown is a glamorous choice year-round.
Textured lace appliques elevate this strapless gown into a thing of beauty.
We drew inspiration from royalty to design this long sleeved ballgown.
A delicate cap sleeve and patterned back add something special to this curve-hugging lace gown.
This gown is perfection: gorgeous lace, the ideal silhouette and a scalloped, sweetheart neckline.
On this lace sheath, a bateau illusion neckline gives way to a dramatic back.
This A-line beauty is classic, with a dash of bohemian glamour.
Sprinkled with lace appliques and ending in a ruffled train, this unique ballgown features a dropped waist.
A simple silhouette like this one allows for plenty of gorgeous accessories.
Layers of ruffles make the airiest, most delicate ballgowns.
Sweet, sexy and ultra-glamorous — this modified A-line gown is incredibly stunning.
We took a simple lace sheath and added an illusion neckline and sleeves for an ethereal, floral look.
This simple, classic gown is designed to highlight the delicate lace covering the bodice and trailing down the skirt.
What pairs better with satin than gorgeous beading? We think it's a perfect combination.
Strike a statuesque silhouette in this embroidered sheath, finished with a wealth of organza ruffles at the hem.
Crystalline details and a slightly asymmetric bodice add a touch of whimsy to this strapless gown.
The sweetness of this tulle ballgown is only heightened by its delicate cap sleeves and lace detailing.
This A-line gown features scalloped lace at the sweetheart neck and hemline.
Lush satin composes the full skirt of this strapless ballgown, edged in lace and finished with a sweetheart neckline.
Delicate rows of lace appliques cover the fine English net of this slip gown.
Designed with dramatic texture, this form-fitting gown features Swarovski beading, lace and sheer tulle.
This fit-and-flare gown holds its shape beautifully, featuring gorgeous crystal beading at the back.
Decadent lace and Swarovski crystals are the highlights of this fitted gown.
Layers of sheer ruffles bring ethereal texture to this strapless ballgown.
Lace always whispers of timeless romance.
Dazzle your way down the aisle in this romantic, shimmering ballgown.
Favorite details of this gown include the delicately beaded cap sleeves and tiered lace train.
Crisp satin is a gorgeous backdrop for intricate Swarovski beading.
Inspired by vintage lace, this slip gown is both delicate and timeless.
This strapless gown's lace bodice trails floral appliques to a full skirt.
Marie Antoinette herself would approve of the blush hues and dramatic ruffles on our latest ballgown.
This slim-fitting sheath features high-contrast lacework, along with a dramatic open back.
Softly tucked tulle adds dimensional ruffle to the hemline of this pleated sheath gown.
A lace-edged keyhole back and dazzling scalloped beadwork ensure this sheath is beautiful at every angle.
Soft hem lace echoes the sweetheart bodice of this strapless ballgown
V-neckline, sheath, 2 piece gown with charmeuse satin lining and lace applique overlay. Lace overlay is adorned with emroidery and crystals.
Romantic and classic. This ball gown combines lace and English Net perfectly. The lace bodice features a scoop neckline with cap sleeves while Swarovski crystals accent the waistline. The back has a lovely keyhole detail while a soft gathered skirt finishes the style.
Signature Allure embroidery and Swarovski crystals make this ball gown stunning. The fitted bodice features a sweetheart neckline, ruched organza, and rich embellishment throughout. Sparkling crystals and embroidery continue to the tulle ball gown skirt.
Classic lace composes this simple yet striking gown.
This ethereal ballgown was designed for our bride who delights in whimsy.
his ballgown is for the bride who believes in her fairytale ending.
We envision this strapless gown at the dreamiest of destination weddings.
A baroque waistline and elegant embroidery add an element of vintage appeal to this gown.
This ballgown features a sweet, chic bow at the waist, while a subtle herringbone pattern texturizes the skirt.
The sparkle of beaded embroidery is softened by this ballgown's unembellished satin skirt.
A soft, multilayered A-line skirt is beautiful in motion, especially when topped with a romantic lace bodice.
Lace applique roses compose the bodice of this classic tulle ballgown.
This feminine crepe gown features a lace illusion back and romantic lace across the train.
Bold lace appliques cover this gown, from illusion neckline to tapered skirt.
A voluminous satin skirt is the perfect contrast to the demure, modern cut of this ballgown's lace bodice.
A whisper of tulle provides unexpected texture and volume atop this strapless lace sheath.
Crepe and lace beautifully complement one another in this timeless sheath gown.
This gorgeous tulle ballgown features sprawling lace across the sleeves, bodice and framing the illusion back.
Invisible illusion netting supports unfurling lace appliques, lending a statuesque Grecian flair to this column lace sheath.
This timeless tulle ballgown features a lace bodice and appliques across the skirt.
Ruched tulle and soft off-shoulder cap sleeves are elegant additions to this understated A-line gown.
A clean, modern silhouette such as this crepe sheath lacks nothing, but the sheer floral lace back is a gorgeous touch.
Delicately scalloped, this lacy sweetheart bodice leads to a subtly flared tulle skirt.
Why bother with extra detail when you can make such a dramatic statement in this strapless satin ballgown?
Layered lace brings textural beauty to this sleeveless, slim-fitting gown.
Swathed in layers of tulle, this strappy ballgown is equal parts whimsical and romantic.
This gorgeous fit and flare shaped gown has a fitted bodice with a sweetheart neckline embellished with Swarovski crystals. The entire design is adorned with delicate lace appliqué.
An elegant gown in all-over lace. This slim-fitting gown features a beautiful neckline with contoured straps that continue to a keyhole back. This gown is a two-piece with a charmeuse.
This strapless all-lace gown features a soft mermaid silhouette and a removable lace bolero.
On this strapless ballgown, dreamy English net is covered with climbing floral lace appliqué and finished with a demure sweetheart neck.
The star of this gown is the delicate and dramatic illusion back, covered with gorgeous symmetrical lace detailing.
This ballgown is for the lover of all things feminine. It features a floral patterned lace, tulle and a gorgeous Swarovski crystal accent.
Gorgeous lace and Swarovski crystals adorn this exquisite gown.
This romantic ballgown is born from soft lace and English net, paired together by a soft satin waistband.
Ruched lace not only adds visual interest but creates a flattering silhouette in this strapless gown.
Strapless, curve-emphasizing and beautifully subtle, this lace gown is a dream come true. The chapel train features covered buttons from top to bottom.
A softly scooped neckline and gorgeous back detailing are featured in this lace gown.
Designed to mimic rose petals, the ruffles of this strapless ballgown's full skirt unfold gracefully from the satin waistband.
Striking yet subtle, this fit-and-flare strapless gown features a gorgeous train and scalloped edging.
Dance all night long in this strapless, ruffled gown.
This ballgown's satin skirt is paired with a sleeveless lace bodice, and complemented with clear sequin along the bodice for a subtle touch of sparkle.
Sometimes simplicity is key. This lacy A-line number is sweet and subtle.
What do you get when you add an A-line tulle skirt tp a lace bodice? The result is oh-so-pretty.
The highlight of this strapless lace gown is an incredible train.
Cascading ruffles are the centerpiece of this eye-catching ballgown, accented with clear sequin along the lace bodice.
This slim-fitting, sleeveless lace gown is both striking and flattering.
A dual-tiered skirt adds dimension and texture to this strapless lace gown, paired with a subtle bodice adorned with clear sequin.
This strapless ballgown is adorned with lace appliques and a sweet scalloped neckline.
Vintage-inspired lace is featured along the bateau neckline and V-back of this sheath bridal gown.
In this slim, A-line gown, cntrasting textures meet at a beaded belt.
This lace gown is topped with a delicate bateau illusion neckline and back detailing.
Softly layered ruffles compose the skirt of this strapless mermaid gown.
Just above the knee, this structured lace gown flares to a gorgeous tiered train.
A unique pattern and contrasting underskirt ensures your lace sheath gown will be out of the ordinary.
The highlight of this gorgeous lace gown is its unique train, for a stunning walk down the aisle.
This ballgown embodies the best of all bridal trends — lace, tulle, cap sleeves and sparkling crystal beadwork.
We adore the dreamy layers of tulle that make up this floating skirt.
On this strapless ballgown, dreamy English net is covered with climbing floral lace appliqué and finished with a demure sweetheart neckline.
This strapless piece is adorned with delicate lace applique on English net.
This sheath is perfection from the scalloped neckline down to the lacy hem.
This lace gown features a gently scooped back and chapel length train.
Fit for royalty, this cap sleeved ballgown pairs gorgeous lace with shimmering satin.
Classic is the best word we can use to describe this ballgown.
This sweet strapless gown is every bit an ethereal, delicate dream.
At every turn, there are countless details to love about this A-line gown.
Striking yet subtle, this fit-and-flare strapless gown features a gorgeous train and scalloped edging.
We never designed a tulle ballgown more delicate and feminine than this.
Whispers of lace and ethereal tulle forge an undeniably feminine blend of textures.
Ivory lace blossoms cover the high neckline and illusion back of this gown.
Designed to mimic rose petals, the ruffles of this strapless ballgown's full skirt unfold gracefully from the satin waistband.
Strapless, curve-emphasizing and beautifully subtle, this lace gown is a dream come true.
This ballgown is topped by a strapless lace bodice, shaped by a simple satin waistband.
The focal point of this lace gown is the gorgeous Swarovski crystal beading and ruched satin emphasizing the waistline.
Elbow-length sleeves ensure this slim lace sheath is the perfect choice for any season.
Multiple textures and dimensional blossoms combine in this statement sheath.
A subtle crossover at the waist creates a flattering effect on this strapless, floral-embroidered ballgown.
With a classic silhouette and gorgeous detailing, this sleeveless gown is utterly timeless.
This chic strapless gown features crosshatched embroidery, lace and subtly sparkling beadwork.
Featuring delicate straps and a simple silhouette, this gown is perfection.
Side panels add dimension to this romantic, floral lace ballgown.
Showstopping: the word to describe this vintage-inspired, dazzling sheath, adorned with sparkling crystals and feathers along the hem.
A detachable tulle train takes this strappy lace sheath to a new level of ethereal beauty.
In the light, this beautifully understated lace gown shimmers with a layer of sequins woven throughout.
Sparkling embroidery, lace appliques and a keyhole back are all featured in this modern, form-fitting gown.
This timeless ballgown balances a simple silhouette with romantic lace throughout.
Featuring gorgeous, vintage-inspired lace and beadwork, this sheath gown is truly stunning.
This modern and elegant textured sheath pairs beautifully with a contrasting tulle train.
Embroidered tulle blooms grant a softly lustrous quality to this cap sleeved ballgown.
The elegant sweep of this layered ballgown is richened by delicate embroidery.
Early 20th century glamour is the byword for this decadent Swarovksi beaded sheath.
Swirling Swarovski beaded appliques lend a butterfly-like air to this fit-and-flare gown.
This slim-fitting gown features dimensional detailing, cinched at an empire waist.
Statuesque and lovely, this strapless column gown is adorned with a sweep of ruffles at the hem.
Sheer lace overlays the deep sweetheart neckline of this sleeved sheath.
You won't be able to keep yourself from waltzing in this fairytale ballgown.
A silky slip dress is topped with elegant lace and studded with Swarovski crystals.
This strapless gown's softly ruched bodice trails to a playful ruffled skirt, with a flair for drama and elegance.
This ballgown's satin skirt is complemented with decadent Swarovski beadwork along the bodice for a subtle touch of sparkle.
This delicate sheath features a vintage appeal in a silky slip dress and a sheer lace-covered overlay.
A play of opaque and transparent floral motifs lend chic texture to this ballgown.
Feathery embroidery, delicately beaded, is the highlight of this drop waist ballgown.
Romantic lace applique drapes perfectly over silky charmeuse satin, highlighting a trailing overskirt. Both the neckline and back feature a deep V.
Gorgeous ruffles add volume and texture to this strapless ballgown.
This gown features a defined, strapless, sweetheart neckline and fit and flare silhouette. The entire gown is adorned with delicate embroidery encrusted with Swarovski crystals.
This all-over lace mermaid gown adds a touch of drama with a gorgeous sheer illusion back and sophisticated lace illusion neckline
Reminiscent of Baroque embroidery, this gorgeous strapless sheath gown is beaded throughout with intricate crystal and pearl inlay.
This dreamy lace gown features a subtle train and deep V back, as well as delicate beading throughout the gown.
Spangled with Swarovski crystals, this organza gown strikes a dramatic silhouette.
Beaded to perfection, this curve-hugging gown is sure to stun.
Decadent ruffles and crystal beadwork adorn this striking ballgown.
This slim lace gown features crystalline beadwork and a delicate illusion back.
This full-skirted gown is sprinkled with linear beading for a beautifully elongated silhouette.
Embroidered appliques and beadwork accent the slim silhouette of this strapless gown.
Is anything better than lace and ruffles? This column gown is both glamorous and romantic.
Alternating lace and beadwork accents this strapless mermaid gown.
Softly tiered ruffles compose the skirt of this beaded sleeveless gown.
This strapless lace gown features a gorgeous detachable train.
Channel the opulent glamour of the 1920s in this magnificent sleeveless gown.
This ruffled gown hugs your curves and sparkles with intricate Swarovski beadwork.
A classic ballgown — beaded on top and paired with layers of delicate tulle.
Baroque embroidery and beadwork pairs perfectly with the ruffled skirt on this strapless column gown.
Swirled and gathered tulle is the highlight of this incredible couture ballgown.
Cutaway lace and a high beaded collar add modern structure to this classic form fitting gown.
This couture lace gown features a mermaid silhouette and trailing gemstones along the neckline.
We incorporated light layers of tulle into this striking beaded gown for a delightful complementary texture.
Beading and delicate lace compose this strapless gown.
All eyes will be on you when you wear this incredibly dazzling ruffled gown.
This figure-skimming gown is covered in dazzling Swarovski crystals and finished with a mermaid hemline.
A soft, modified A-line silhouette is flattering, especially when topped with swirling Swarovski beadwork.
Intricate detail is the focus of this stunning sheath gown — from the lace applique down to the fine beading.
Statuesque and lovely, this strapless column gown is adorned with a sweep of ruffles at the hem.
The satin ballgown boasts a timeless elegance, especially when demure sleeves are added and covered in sparkling Swarovski crystals.
Ethereal layers of ruffles compose and a lace bodice contrast textures in this strapless gown.
You won't be able to keep yourself from waltzing in this magical ballgown.
This floral sheath features a scoop neck and a latticed crystal illusion back.
This gown has a flattering sweetheart neckline and a dropped waist bodice adorned with rich embroidery, Swarovski crystals, and sheer illusion detail. The ball gown skirt features dramatic ruffles.
Sheer side panels on the bodice give this regal satin ballgown added edge.
An ethereal tulle overskirt adds detachable dimension to this classic, strapless lace sheath.
Bold beaded embroidery covers an illusion bodice, while a soft tulle skirt balances the look.
Featuring trailing vines and flowers, this lacy gown is altogether lovely.
This strapless ballgown features rose-patterned lace across the bodice and hemline.
The blending of crepe, soft charmeuse and a striking illusion bodice delivers a modern yet whimsical silhouette.
This lace sheath features a deep neckline and daring scooped back.
Intricate appliques frame the neckline and illusion back of this ethereal sheath gown.
A silk Mikado skirt pairs beautifully with the dramatic beaded bodice of this A-line gown.
Dual beaded straps and sequined embroidery add just enough sparkle to this flared gown.
With an illusion neckline and back, along with a tulle skirt, this ballgown is equally timeless and delicate.
This strapless lace sheath proves that simple is stunning.
The slim crepe silhouette of this sleeveless sheath flares to reveal an unexpected translucent lace train.
Showcasing an elegant simplicity, this A-line gown's beauty lies in its textured lace.
With a dramatic beaded bodice and illusion collar, this gown needs no other accessories.
Thin beaded straps accentuate the graceful lines of this tapered, form-fitting gown.
This pearlescent silk Mikado gown is topped with crystal beading along the neckline and paired with a detachable train.
This silk Mikado detachable train is an elegant addition to a slim-fitting bridal sheath.
Paisley lace provides a gorgeous contrast to the beaded illusion back of this modern, high-necked gown.
Fitted along the hips, this lace appliqued gown flares gently to create a flattering A-line.
Delicate pearl beadwork glows throughout the bodice of this polished, feminine ballgown.
This lace sheath features demure illusion cap sleeves, along with a sheer back.
On this strapless ballgown, gossamer floral embroidery is bold in scale but sophisticated in its translucent effect.
This gown is nothing short of incredible. The scalloped beaded lace is beautiful on its own, but the back not only features a modified keyhole opening but a gauzy train of English net.
This dreamy gown emphasizes curves without sacrificing a classic silhouette.
Make your entrance unforgettable in this chic, minimalist sheath.
Patterned lace adds symmetry to this cap sleeved lace gown.
You'll make an amazing entrance in this couture column gown.
Demure, timeless and refined — this lace number is sure to please.
This richly embroidered strapless gown is paired with a soft tulle skirt and hem lace.
This sheath gown is incredibly ethereal and delicate, with whispers of lace and an illusion back.
Layers of lace and a crystal beaded cap sleeve add elements of glamour to this classic gown.
The unique lace used for this slim sheath is reminiscent of scalloped shells, adding a gorgeous textural element.
This gown pairs a soft A-line skirt with a delicately embroidered sleeveless bodice.
A strapless bodice with clear sequin accents leads to multilayered ruffles and a sweeping train.
Sculpted satin shines in this ruffled column gown.
Beading and lace top the silky underskirt of this decadent, feminine gown. This style is finished off with subtle clear sequin adorning the lace.
The classic ballgown will never go out of style. Our version is topped with lace, glittered with clear sequins, and featuring delicate hemlace.
One look at the illusion back on this gown, and you'll fall in love.
The highlight of this lace gown is the subtle, crisscrossed beadwork along the back.
This lace ballgown is an instant bridal classic.
Who says the crop top can't be bridal? This ensemble is both edgy and completely glamorous for your big day.
The illusion back of this sleek lace gown is accented with graceful floral appliques and trailing buttons.
Asymmetrical layers of tulle add an edgy element to this romantic ballgown.
Bold patterned lace appliques pair perfectly with this chic gown's ruffled train.
A high neckline and fitted bodice weave a flattering fit, while crystal patterns add a little sparkle to this gown, along with clear sequin accents.
Vintage-inspired lace tops this gown's soft A-line silhouette.
Fitted satin taffeta not only creates a dramatic silhouette but is truly timeless in its elegance.
A high neckline and sleek silhouette are paired with sheer lace and crystal beading along the back.
There is beauty in simplicity, but we can't resist a little sparkle — so we wove sequins into the lace of this barely-flared column gown.
Ideal either for accessorizing or for striking simplicity, this figure-emphasizing gown demands attention in a beautifully subtle way.
This ballgown embodies timelessness and grace, with a sprinkling of Swarovski crystals banding the lace bodice to the full skirt.
This gown is equally at home in a garden ceremony or a boho-chic destination wedding.
Combining modern lines with a classic silhouette, this ballgown features subtle crystal beading along the neckline and back.
The classic A-line silhouette will never go out of style, and neither will tulle and lace. Take a peek at the back for our favorite detail.
A play of textures dance across this silky sheath dress, topped with slight cap sleeves and scalloped lace edging.
Delicate tulle is ruched and sprinkled with Swarovski crystal beading at the bodice.
Strapless, lacy and utterly elegant, this gown makes the perfect bridal statement.
This form-fitting sheath is topped with a simple neckline and eyelash lace cap sleeves.
This distinctive gown features delicate lace leading to an illusion back, edged with a floral motif.
Dreamy ruffles and lace marry perfectly in this strapless gown.
This incredible column sheath gown hugs every curve and is dappled with lace blooms throughout.
This fit-and-flare gown features an embroidered lace bodice and gorgeous back detailing.
Structured yet soft, this gown incorporates a uniquely embroidered bodice and scalloped edging.
A keyhole opening at the back is a sweet focal point on this tulle ballgown.
Vintage-inspired beaded roping evokes a glimpse of the Roaring 20s.
Ideal for the slightly mod, sophisticated bride, this floral lace sheath features a beaded halter neckline balanced by a deep, scooped back.
Ultra-textured ruffles and ruching pair perfectly in this strapless column gown.
The racerback is given an extra dose of glam with sheer lace paneling and a row of buttons.
Float down the aisle in this creamy lace sheath gown.
Textured lace embroidery trails down this gown to a dramatic ruffled skirt.
This structured lace gown features a deep v-neck softened by illusion net at the bodice and back.
Intricately patterned lace composes ample visual interest in this delicate sheath gown.
This sweet ballgown has everything you could possibly want — from layers of tulle to a romantic scooped back.
Lace is beautiful on its own, but we added a bit of sparkle to this floral patterned gown and are in love.
Swarovski crystals line the neckline and back of this slim-fitting lacy sheath.
Tulle and delicately-etched floral lace make this sleeveless gown worthy of a princess.
The lines of this gown are simple and fluid, lightly accessorized by beaded embroidery.
This demure, lovely silhouette stands the test of time.
A classic tulle and lace ballgown is undeniably timeless.
This lace gown features a contoured halter neckline edged with beads and Swarovski crystals.
This figure-skimming strapless gown is simple and romantic, featuring all-over lace.
Richly embellished Swarovski beading is the highlight of this elegant ballgown.
Lace is the focal point of this mermaid gown.
Cap sleeves and a keyhole back adorn this A-line gown.
This gown is breathtaking — with bateau-style lace edging across the illusion neckline and a slim silhouette.
Scalloped lace overlay composes the bodice of this delicate A-line gown.
This unique gown features structured symmetrical embroidery leading to an airy tulle skirt.
This incredible column sheath gown hugs every curve and is dappled with lace blooms throughout.
A sheer bodice is offset by dramatic embroidery and paired with a satin skirt.
We designed our In Bloom collection for your maids, with our favorite flowers in mind.
This gown is a perfect blend of our two favorite things — convertible dresses and floral patterns.
Satin and lace are the perfect combination.
We can't resist the appeal of soft pastel blossoms patterned on a chiffon dress.
Metallic threading incorporates shimmer into the classic silhouette of this dress.
We designed our In Bloom collection for your maids, with our favorite flowers in mind.
We designed our In Bloom collection for your maids, with our favorite flowers in mind.
We designed our In Bloom collection for your maids, with our favorite flowers in mind.
Metallic threading incorporates shimmer into the classic silhouette of this dress.
Vintage-inspired crinkle fabric weaves sparkle into your bridal party.
Vintage-inspired crinkle fabric weaves sparkle into your bridal party.
We can't resist the appeal of soft pastel blossoms patterned on a chiffon dress.
Metallic threading incorporates shimmer into the classic silhouette of this dress.
Pleated chiffon will make this dress a dream down the aisle and on the dance floor.
Ethereal illusion paneling covers the bodice of this A-line gown.
This dress is sheer glamor, both literally and figuratively, with a detachable tulle overskirt.
Your bridesmaids will shimmer in this elegany sequined column sheath.
Ethereal illusion paneling covers the bodice of this A-line gown.
The ruched lace bodice on this A-line dress is ultra-flattering.
Keyhole detailing at the back gives a modern edge to this lace and chiffon dress.
Pleated chiffon will make this dress a dream down the aisle and on the dance floor.
Keyhole detailing at the back gives a modern edge to this lace and chiffon dress.
The ruched lace bodice on this A-line dress is ultra-flattering.
Satin and lace are the perfect combination.
Soft netting creates a delicate silhouette in this versatile bridesmaids dress.
Lace and layers of netting pair for a subtly beautiful silhouette.
Lace and layers of netting pair for a subtly beautiful silhouette.
Satin taffeta is ruched along the bodice and cap sleevse of this knee-length dress.
Ruched lace adds texture and sparkle to this A-line dress.
A sheer illusion neckline and back detailing are the highlight of this knee-length dress.
A sheer illusion neckline and back detailing are the highlight of this knee-length dress.
Sequined lace adds texture to this sheath.
A cowled back is a timeless and utterly elegant feature on this gown.
Chic, elegant and eye-catching all describe this column sheath.
Classic and Elegant. This flattering bridesmaids style features a V-neck top with ruched neckline and is finished of with a crystal broach at the natural waistline.
This short style boasts layers of ruched satin - available either in two different colors or all in one color.
Flattering for all shapes and sizes, this classic style features assymetrically ruched satin and a sweetheart neckline.
Flattering for all shapes and sizes, this classic style features assymetrically ruched satin and a sweetheart neckline.
A simple and flattering silhouette is brought to life with a gorgeous crystal broach and long satin sash at the natural waistline of this fantastic short dress.
A simple and flattering silhouette is brought to life with a gorgeous crystal broach and long satin sash at the natural waistline of this fantastic long dress.
This dramatic style features a one-shoulder design with a sheer sleeve made of cascading chiffon ruffles.
This dramatic style features a one-shoulder design with a sheer sleeve made of cascading chiffon ruffles.
Simple in silhouette, this flattering A-line style features a ruched satin band.
Simple in silhouette, this flattering A-line style features a ruched satin band.
Slim and elegant, this one shoulder design features assymetrical ruching and a soft ruffled chiffon cap-sleeve.
Slim and elegant, this one shoulder design features assymetrical ruching and a soft ruffled chiffon cap-sleeve.
This short satin gown features a crumb-cather bodice with a floral accent and cascading ruffles along the A-line silhouette.
This long satin gown features a crumb-cather bodice with a floral accent and cascading ruffles along the A-line silhouette.
An elegant silhouette in soft chiffon. This fitted gown features cap sleeves and a dramatic cowl neckline.
A long satin gown featuring a one-shoulder neckline. The neckline is accented with ruffle detail and elegant silhouette.
A short, strapless dress in satin. The ruched waistline is accented with a 3-Dimensional flower detail at the waistline.
A strapless gown in satin. The ruched waistline is accented with a 3-Dimensional flower detail at the waistline.
This strapless dress features an asymmetrically ruched bodice that is accented with a 3-Dimensional bow detail embellished with crystals.
A short, strapless satin dress with pleating detail on the bodice and a flower detail at the waistline.
A long, strapless satin dress with pleating detail on the bodice and a flower detail at the waistline
This short, strapless chiffon gown features a sweetheart neckline and an asymmetrically ruched bodice. The bodice is accented with a flower detail at the center. The flowy skirt completes this look.
This long, strapless chiffon gown features a sweetheart neckline and an asymmetrically ruched bodice. The bodice is accented with a flower detail at the center. The flowy skirt completes this look.
This short, strapless satin dress features all-over asymmetrical ruching. The look is completed with a crystal-embellished flower detail at the waistline and ruffle on the skirt.
This short, chiffon dress features a V-neckline and ruched bodice. The waistline is accented with a flower and bow detail that completes the look.
A short, satin dress that has a one shouldered neckline accented with a pleating detail. The waist features a pleated band of satin that can be any color from our Bridesmaid Collection.
This long satin gown features a strapless neckline with a crumb catcher detail and a fit and flare silhouette. The waistline is accented with a band of satin.
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About
Allure Bridals has grown into an award-winning bridal manufacturer from a background of 12 years as a retail store. In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals. From there, the Allure Bridals line was introduced and quickly gained a reputation for beautifully beaded and well-constructed gowns. Allure's past experience as a retail store continues to inspire their innovative designs and first-class customer service.
The Allure family of brands has now expanded to include the flagship Allure Bridals brand, the exquisite Allure Couture collection, as well as Exclusive Bridals by Allure, Allure Modest, Allure Women, Bridesmaids, Allure Quinceanera, Evenings by Allure, and Night Moves by Allure.
91 Reviews
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Recommended by 81% of couples
4 User photos
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User5268493 2+ years agoTotally Satisfied
Purchased a beautiful Allure mikado ball gown from Bridal Warehouse, Goodlettsville TN. Wonderful purchase experience and quality made gown delivered early! -
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![Cortney]()
Cortney Married on 06/08/2019I went in to look at dresses in, November of 2016, for my wedding that will be happening in 2018 (and yes I know still a ways off), but Pat Hyland helped me to find the perfect dress and we did. The dress fit perfectly and it was a dress from the trunk show. Pat helped find just the right accessories to go with the dress. She was amazing and just the perfect consultant. Thank you so much Pat and Amelishan Bridal for all your help in finding the perfect dress and making my planning easier and wedding day perfect.
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