I went to Premier to buy my fiancé's ring. The owner, Brook, is a graduate gemologist and took the time to educate me about diamonds and helped me custom design a beautiful ring. They are a local family owned business and their prices and service far exceed any other stores in the area.

Premier Fine Jewelers is the place to go in the Central Valley!!!

Brook and Lisa are so sweet and helpful! My fiance worked with Brook to select and design my PERFECT engagement ring... I couldn't have picked a more gorgeous ring myself. I had to go in to get my ring resized and they were super helpful and got it done quickly. I go in to get it cleaned & get the stones checked as often as I want! The prices and selection are great... I would definitely recommend. I just went in today and got my FH his ring!

My then fiance and I knew we wanted to get engaged. After shopping at all the big box stores, we knew we had only two options. Either financing the payment, or saving up for another 2 years! We actually met Premier by chance. We went to a local wedding show just to start getting an idea of how much it would actually cost us to pay for our wedding. When we met Brook & Lisa, we initially were shocked by their prices. We couldn't BELIEVE how much less expensive they were compared to everywhere else we shopped. We thought there had to be a catch. After they gave us a personal invitation to meet with them in their showroom, we took them up on the offer. We realized the reason why they were significantly less expensive is because Brook is a gemologist. He has the ability to grade diamonds, craft any special jewelry you have in mind, as well as cut out all the middle men and get his diamonds for a deep discount, and sells them at the right, fair price. The more we got to know Brook & Lisa, the more we knew we weren't going anywhere else for jewelry. They crafted exactly what my husband and I had in mind. They worked with us diligently. Not to mention, anytime I want my diamond ring to be cleaned and extra sparkly, I just drop on in and they clean it -free of charge!! They are the only jewelers we will EVER recommend. Their professionalism is unmatched. They are no pressure sales people, so friendly, and truly care about you. They don't look at you and see dollar signs like all the other stores we went to. Don't waste your time anywhere else. I promise they will get you exactly what you have been dreaming of, at a FRACTION of the price!