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Wedding Dresses and Gowns

Looking for the wedding dress of your dreams? These bridal shops are here to help! Read reviews of bridal shops, and start shopping for your wedding gown at least eight months before your big day. It often takes months from the time a bridal shop orders your gown until it arrives, and don’t forget to factor alterations into your schedule!

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Bella's Bridal Boutique
Bella's Bridal Boutique
75 reviews
· Wedding Dresses · Worcester, MA

Based in Worcester, Massachusetts, Bella’s Bridal Boutique is a wedding dress store. First established in 1980 as Pronuptia Bridals, its experienced staff offers its clients some of the most popular designers in the industry. They have enough know-how to be able to find the dress that’s right for... (Wedding Dresses)

RK Bridal
RK Bridal
797 reviews
· Wedding Dresses

RK Bridal is an award-winning bridal store located in New York City that has been selling wedding gowns since 1986. The store and the RK bridal website carry a large selection of designer wedding dresses, bridesmaid dresses, flower girl dresses, wedding accessories, bridal headpieces and more. The... (Wedding Dresses)

Country Bridals and Formal Wear
Country Bridals and Formal Wear
68 reviews
· Wedding Dresses · Jaffrey, NH

Country Bridals and Formal Wear is a full-service bridal salon located in Jaffrey, New Hampshire offering personalized, professional service for every customer. We carry a wide selection of high quality bridal gowns, including lines from designers such as Maggie Sottero, Allure Bridals and... (Wedding Dresses)

Camilla's Bridal
Camilla's Bridal
118 reviews
· Wedding Dresses

Camilla’s Bridal is a wedding attire shop located in Arlington, Massachusetts. Nivia, the owner, worked at Camilla's for five years before purchasing the shop in 2007, which she now runs with her mother, Maria. Nivia holds a degree in Fashion Design and Merchandising, and she has an uncanny knack... (Wedding Dresses)

Special Moments Bridal Shop
Special Moments Bridal Shop
48 reviews
· Wedding Dresses · Schuylkill Haven, PA

Our reputation walks down the aisle with you! Established in 1987, we are a full-service bridal shop who does not believe in pressuring a bride for a sale. We offer a vast selection of beautiful wedding gowns including informal, boho, country chic, and destination. There is a large selection of... (Wedding Dresses)

Pinstripes Cleaning and Restoration
Pinstripes Cleaning and Restoration
110 reviews
· Wedding Dresses · Mineral Wells, TX

Pinstripes Cleaning and Restoration, based out of Mineral Wells, Texas, is dedicated to providing care for bridal gowns before and after the wedding. With a staff experienced in their field, Pinstripes uses high-quality materials to clean and restore dresses to their absolute best. In addition to... (Wedding Dresses)

New City Cleaners
New City Cleaners
Wedding Dresses · Bakersfield, CA

New City Cleaners is a dress and attire company that has been servicing Kern County in Bakersfield, California since 1910. For 108 years they have been offering their valued customers expertise for all special items and fine garments. Every item is custom cared for so you can trust that your fine... (Wedding Dresses)

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Heider Cleaners
Heider Cleaners
2 reviews
· Wedding Dresses · Dayton, OH

Heider Cleaners, Inc. - gown care is a dress and attire specialist for couples’ weddings in the Dayton, Ohio area. This dry cleaner in Southwest Ohio can take care of wedding dresses before and after the wedding itself. The family-owned business also does preservations and restorations of wedding... (Wedding Dresses)

Beverly's Touch of Class
Beverly's Touch of Class
1 review
· Wedding Dresses · Bedford, PA

Based in Bedford, Pennsylvania, Beverly’s Touch of Class is a wedding dress boutique. Founder Beverly Stanton offers personal appointments where clients can explain their vision, so she can use her years of experience to find their dream outfit. Customers are also free to browse the selection in... (Wedding Dresses)

Michele - A Bridal Boutique
Michele - A Bridal Boutique
33 reviews
· Wedding Dresses · Westbrook, CT

Michele - A Bridal Boutique is a one-of-a-kind wedding boutique based in Westbrook, Connecticut. This breathtaking showroom is not only home to fashions from world-renowned ateliers but boasts a gorgeous interior all its own. Celebrating couples are invited inside this French Provincial-style... (Wedding Dresses)

Ella Blu
Ella Blu
373 reviews
· Wedding Dresses · El Paso, TX

Ella Blu is a wedding gown boutique located in El Paso, Texas. This bridal boutique prides itself on excellent, unparalleled customer service from bridal experts who are committed to finding the perfect gown to fit your personality, style, and shape. They offer a beautiful salon, a collection of... (Wedding Dresses)

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Dress Gallery
Dress Gallery
445 reviews
· Wedding Dresses · Wichita, KS

A bride-focused, fashion-forward store exists right here in Wichita. DG is the only place you'll need to go to find the perfect bridal gown. We feature the ONLY private bridal suites in Wichita, a carefully curated collection of gowns for every style, and one-of-a-kind experiences for each bride and... (Wedding Dresses)

Carolina Soma Boutique
Carolina Soma Boutique
1 review
· Wedding Dresses · Greenville, SC

Carolina Soma is a wedding dress company located in Greenville, South Carolina. Designer and owner Carolina Soma’s love affair with dressmaking began in her home country of Argentina. From making doll’s clothes on her great grandmother’s sewing machine to designing bespoke gowns as an adult, this... (Wedding Dresses)

Lovely Bride
Lovely Bride
69 reviews
· Wedding Dresses · Philadelphia, PA

Located in Philadelphia, Pennsylvania, Lovely Bride Philly is a wedding dress boutique servicing beautiful occasions throughout the local area, including South Jersey, Delaware, and central Pennsylvania. The professional salon has been part of the industry for six years, specializing in modern and... (Wedding Dresses)

The Dress Lounge Bridal & Prom Boutique
The Dress Lounge Bridal & Prom Boutique
41 reviews
· Wedding Dresses · Kingston, PA

Dress Lounge Bridal & Prom Boutique is a bridal salon located in Kingston, Pennsylvania. The studio specializes in formal dresses for brides, bridesmaids, flower girls, and mothers. Each client is provided with a personalized experience, with superior customer service in a relaxed shopping... (Wedding Dresses)

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Rachel & Rose Bridal
Rachel & Rose Bridal
19 reviews
· Wedding Dresses · Sherman Oaks, CA

Rachel & Rose Bridal is a wedding dress boutique located in Sherman Oaks, California. Sisters Rachel and Rose hope to provide a memorable and exciting experience to those who come to their store in search of the perfect gown. The owners combined a modern approach with a traditional wedding... (Wedding Dresses)

WED Bridal Boutique
WED Bridal Boutique
22 reviews
· Wedding Dresses · Fort Worth, TX

Located in Fort Worth, Texas, WED Bridal Boutique is an appointment-based bridal boutique with a passion for creating memorable experiences for all brides and guests. They value hospitality, inclusivity, and impeccable customer service, all combined with their specially curated dresses and... (Wedding Dresses)

J Marie's Formal Affairs
J Marie's Formal Affairs
5 reviews
· Wedding Dresses · Chaffee, MO

J Marie’s Formal Affairs is a wedding dress store based in Chaffee, Missouri. Owners Kim Kluesner and Jodie Schott used their more than 15 years of experience in formalwear to open this boutique in 2015. They and their team of up to 20 staff pride themselves on their customer service and ensure that... (Wedding Dresses)

BALANI Custom Clothiers - Suits, Tuxedos, & Shirts
BALANI Custom Clothiers - Suits, Tuxedos, & Shirts
14 reviews
· Wedding Dresses

BALANI Custom Clothiers has been crafting top quality custom wedding suits, tuxedos, and dinner jackets since its founding in 1961. As a family-owned, second generation business, BALANI Custom Clothiers is headquartered in Chicago, IL and has successfully expanded into 14 markets nationwide... (Wedding Dresses)

V's Alterations and Custom Sewing
V's Alterations and Custom Sewing
1 review
· Wedding Dresses · Lubbock, TX

Sewing has always been my passion. I have a deep love for serving people with my talent and helping your clothes become exactly how you envision. I approach both life and work with sincerity, honesty and compassion. To me, there’s nothing more rewarding than seeing my clients satisfaction with my... (Wedding Dresses)

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

Lower range

$ 100 or less

Average cost

$ 1000

Most couples spend between

$ 280 - $ 1650

Upper range

$ 2600 or more

Costs displayed in graph are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region. Data displayed represents both wedding dress and tuxedo costs.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!