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The Something Blue Shoppe

Hartselle, AL View map Visit website


The Something Blue Shoppe is a prestigious wedding dress and bridal salon located in historic Hartselle, Alabama. As Alabama’s oldest full-service bridal salon, they are proud to be serving a third generation of newlyweds-to-be after over 50 years. With hundreds of gowns to choose from, The Something Blue Shoppe offers attire for every couple, no matter the style or budget. Whatever desire or dress specifics you have, the trained bridal consultants will work diligently to find your perfect gown. From the moment you walk into the store to the second you walk down the aisle, you’ll feel confident and beautiful in the dress of your dreams.

Services Offered

After consulting with owner Sarah, you and your party can enjoy some refreshments while the knowledgeable consultants do the work of finding a dream dress. Not seeing what you’re looking for? They also offer customization services. They can also provide attire for a wide variety of wedding party members. Other services include:

  • Bridal belts
  • Hair accessories
  • Plus size gowns
  • Jewelry
  • Undergarments
  • Veils

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

Under $200

What are your price ranges for suit and tuxedo rentals?

Under $100
$100 - $199

Who do you provide services for?

Father of the Bride
Father of the Groom
Flower Girls
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Bridal Gowns
Customary Attire
Formal Gowns
Hair Accessories
Plus Size Gowns
Tuxedo Rentals

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales

90 Reviews

Write a review
out of 5.0
Recommended by 92% of couples
  • Quality of service
    Rating 4.6 out of 5
  • Average response time
    Rating 4.6 out of 5
  • Professionalism
    Rating 4.7 out of 5
  • Value
    Rating 4.6 out of 5
  • Flexibility
    Rating 4.6 out of 5

20 User photos

  • Destinee
    Destinee E. Married on 11/07/2020
    Rating 5 out of 5
    • Quality of service
      Rating 5.0 out of 5
    • Responsiveness
      Rating 5.0 out of 5
    • Professionalism
      Rating 5.0 out of 5
    • Value
      Rating 5.0 out of 5
    • Flexibility
      Rating 5.0 out of 5

    Amazing experience!

    Suzanna was amazing and really made wedding shopping an easy and enjoyable experience! I told her what I liked, and bought the first dress I tried on. She knows what she’s doing! They also offer great discounts on bridesmaid dresses, invitations, and so much more. I spent a little more than my dress budget, but I’ll be able to counter the cost with all the discounts they offer!

    The Something Blue Shoppe's reply:

    Thank you for the kind words! We are so glad that you chose us to be a part of your big day. Thank you so much!
  • S
    Samantha H. Married on 05/30/2020
    Rating 5 out of 5
    • Quality of service
      Rating 5.0 out of 5
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      Rating 5.0 out of 5
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      Rating 5.0 out of 5
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      Rating 5.0 out of 5

    Incredible experience

    Coming to this shop made me feel like I was on a tv show like Say Yes to the Dress. The shop is beautiful and has a ton of dresses at different price points. The team there is so polite and really pays attention to what you want without being pushy. I highly recommend!
  • Erin
    Erin Married on 03/28/2020
    Rating 5 out of 5
    • Quality of service
      Rating 5.0 out of 5
    • Responsiveness
      Rating 5.0 out of 5
    • Professionalism
      Rating 5.0 out of 5
    • Value
      Rating 5.0 out of 5
    • Flexibility
      Rating 5.0 out of 5

    It Was Amazing

    This shop is one of the best. I have my dream dress and would recommend this place to any bride looking for her dress!!!

    The Something Blue Shoppe's reply:

    Thank you so much Erin! You are going to be a gorgeous bride and we cannot wait to see pictures of your wedding day. Thank you again!


  • 90
  • WeddingWire Couples' Choice Awards 2020 Winner
  • WeddingWire Couples' Choice Awards 2019 Winner
  • WeddingWire Couples' Choice Awards 2017 Winner

Real Weddings

  • Emily & Jonathan
    27 photos · 06/27/2021
  • Breanna & Joseph
    27 photos · 12/12/2020
  • Chris & Anna Grace
    31 photos · 08/08/2020
  • Lauren & Dylan
    115 photos · 10/06/2018
  • Trevor & Alyssa
    30 photos · 09/06/2015
  • Cole & Megan
    20 photos · 07/19/2015


Store Owner

Have you ever just known you would be good at something, that you could really be good at a job? That’s the way I felt when I walked into The Something Blue Shoppe, and learned it was for sale. I knew immediately that I wanted to buy the 20 year old business. I knew I would love working with brides and all things to do with brides. That was over 30 years ago, and I’ve enjoyed every minute I’ve owned this store. The relationships made with our customers, their families, our amazing staff, and the wonderful designers I have the privilege of knowing has been a true blessing.

Being the mother of 3 daughters, I knew the importance of giving brides a quality product, at a fair price and treating them with the respect that every customer deserves. That was and has always been my goal. I want every bride who walks in our door to be treated as I would want my daughters treated.

Over the years, the bridal industry has undergone numerous changes. Styles changes, fabrics change and wedding ideas change, but brides still have a common goal. That is to find the perfect gown to wear when they marry the love of their life. I want brides to know they can trust us to protect and cherish that dream and all it entails, just as much as she does.


Being the manager of a bridal store was not what I thought my career would be, but once I stepped into Bridal, I knew my career path was forever altered. For 8 years I have had the pleasure to lead and grow what I consider to be one of the leading bridal and prom teams in the industry. I really enjoy going to see the new creations from the leading bridal and prom designers and manufacturers and choosing what gowns we will offer our brides and prom guests in The Something Blue Shoppe. The most fulfilling part of my job is seeing a bride fall in love with a gown that I handpicked for our store. When she says “yes”, I feel pride that I’ve played a part in making her dream wedding one step closer to reality.

Office Manager

I am the office manager of The Something Blue Shoppe. While working at the shop I have also been the prom store manager as well as a bridal consultant. The most exciting thing about working here is that I have been able to see our customers transition from little girl pageant participants, to high school prom attendees and then on to be brides! Outside of work I am the mother of two and grandmother of five. I love to spend time with my family and I also love to watch college sports.


224 Main Street W Hartselle, AL, 35640
Location of (The Something Blue Shoppe)

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