The Beauty Initiative is a hairstyling and makeup company servicing weddings in Las Vegas, Nevada. Chief operator Sheena Zargari is a beautician with a background of over 10 years in professional makeup artistry. Sheena has experience in cosmetic styling for the red carpet and the runway, and as a crew member for various film productions. With The Beauty Initiative, Sheena and her team of artists and hairdressers offer an insightful and attentive service. They specialize in working with wedding parties to design outstanding looks for their momentous day.
This team of experts has a wealth of experience in styling diverse clients. Their acute knowledge of cosmetic composition and hair design can help you create a look that highlights your and your party’s best features. Sheena and her crew can work in tandem with you to craft a timeline that will see you looking your best all day long. This service offers both airbrush and traditional makeup application, which includes false lashes and contouring. The team is happy to accommodate requests for tattoo coverage. The professional hairstylists can offer updos, blowouts, and styling for hair of different textures. Both hair and makeup services can be delivered to the wedding party on site for maximum convenience. Sheena’s ultimate goal is to provide an A-list experience that will have you feeling radiant inside and out.
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3 Reviews for The Beauty Initiative
Recommended by 100% of couples
1 User photo
Carlene Lippold · Married on 10/05/2019
Professional & Amazing Work
Sheena and her team were so comfortable and professional to work with. They made me feel special and beautiful on my wedding day. I highly recommend booking for your next event!Sent on 10/13/2019
Em WedW · Married on 07/26/2013
I randomly found Sheena at a retail store after having a trial with another make-up vendor that was kind of a disaster. Given trials aren't cheap I was a little gun shy but I went with my gut after having a great conversation with her in-store and asking if she did brides. I scored in the deal. My trial was amazing. The first look was a little too drastic for me as I never wear make-up daily, but we adjusted and got to a look that I was comfortable with and excited about for my big day. She was also really sweet and comfortable to be around - which is important since you spend a couple hours together on your day.Sent on 08/06/2013
Day of she arrived and went to work and the end product took my breath away. Head and shoulders above my trial and I felt incredibly beautiful. The makeup was just perfect and it lasted literally all night, even after a sweaty dance fest. I just had to touch up shine. She also made my bridesmaids giddy with glee at how awesomely transformed they were.
Sheena was amazing. I got so many compliments on my look - and I was transformed in the best way possible. She was great! She was sweet, professional and just flat out great at her craft. I 100% wholeheartedly recommend her to any bride who wants to look amazing on her big day. Two thumbs up.
Sandra · Married on 05/18/2012
Sheena came to me highly recommended. She was very professional and showed up right on time. I showed her the look that I was going for and my makeup turned out perfect! She did the makeup for my entire bridal party as well and everyone was equally as pleased. My makeup looked perfect all night for the wedding and photographed well as well. I am so happy I found Sheena! Since my wedding, I have also used her for my maternity photo shoot, all my family photo shoots, and any time I need my makeup done for a special event. She is always able to cater the makeup and colors to match what am I looking for each time. Definitely reach out to Sheena at the Beauty Initiative. I am so happy I did!Sent on 10/10/2019