Founded by best friends Jennifer Arreguin and Natasha Burton, swoon california is a Santa Barbara-based event planning company dedicated to producing elevated, yet playful, celebrations.

After planning their own weddings—and each other's bridal showers—less than a year apart, Jennifer and Natasha realized a shared passion for creating unforgettable soireés. And since they know firsthand how special these moments are, they’re committed to putting the same level of care, consideration, and enthusiasm into each client’s event as if it were their own.

A fashion PR maven, Jennifer formerly managed high-profile brands (including Dolce & Gabbana, Oliver Peoples, and J Brand) before moving from Los Angeles to Santa Barbara. Here in town, she took her creative talents to Anthropolgie as a merchandiser, devising the store’s inspirational displays.

Natasha previously worked as a blogger for Cosmopolitan and the Staff Writer and Editor for The Huffington Post’s Weddings section. The author of 101 Quizzes for Couples, she's been featured as a relationship expert by various media outlets.

Their combined expertise, along with 22 years of friendship, make Jennifer and Natasha a truly dynamic team.

Whether you're looking for full-service planning, day-of wedding coordination, or last-minute event assistance, swoon california does it all. For more information, including availability and pricing, please email hello@swooncalifornia.com.