Everything we do in life is centered around food - from the time we wake up to the time we go to bed. But food has such great power as well. Over time we have overlooked one of the key things food does - it evokes memories and emotions. #itsaboutthefood: it's about taking our time and enjoying ourselves in that fleeting moment. It is about the flavors, the textures, the colors, the smells; not just about putting something in your belly. Food is powerful: it is to be savored, respected and treated properly - not rushed just so we can say we ate. Its about the food is the story of how the food is sourced, how the food is respected, how it is prepared to finally how it makes you feel!
“A story and journey of food through the eyes of Chef J Rivas”
LATiTUDE by JR & dinner by JR are the brainchild headed by Chef J Rivas: a classically trained, award winning chef - with over 20 years of experience in and out of Temecula Valley - including over 7 years with South Coast Winery and an appearance on Food Network’s CHOPPED; and his wife, Jakota Rivas: an MBA with over 25 years experience in hospitality and service.
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