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About

We are so excited you are considering us for your special day!! Rochelle's is a full service bridal boutique located in Whitinsville, Massachusetts. Opening in 1991, we offer a wide variety of designer dresses for brides, mothers of the couple, bridesmaids, and flower girls. Rochelle's provides seasoned bridal consultants to help clients find the right wedding attire while having a fun and relaxing shopping experience. Our bridal gowns range from size from 6 to 24, with styles ranging from modern and chic to vintage and elegant. Appointmnets are required as we work with one customer at a time to find the perfect dress. Expert alterations are made available to all our customers from our master seamstress. She has over 30 years of experience in the bridal industry.

Designs Offered
Bridals by Rochelle offers a selection of bridal and formal gowns, as well as alteration and preservation services. The boutique hosts sample sales and trunk shows, as well as accessories such as veils, jewelry, and hair combs and vines to complete your wedding day look. We proudly feature designer brands such as Maggie Sottero, Rebecca Ingram, Bill Levkoff, B2 by Jasmine, Lillian West to name a few. We hand select each gown for our clients.

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales
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Reviews of Bridals by Rochelle

5.0 out of 5 rating
5.0 out of 5 rating
38 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
D
Danielle B. Sent on 08/20/2023
5 out of 5 rating

Small Town Feel with Quality and Affordable Designer Dresses

Bridal’s by Rochelle is the small-town wedding dress shop that I wished I had gone to first. I am slightly biased because I used to drive past the shop regularly and admire the dresses in the window. After several less-than-great experiences at other bridal shops, I made an appointment to see a specific dress that was not available anywhere else in the area. Sue even kept me updated as to when the sample would arrive at her shop so I would be able to try it on during my appointment. I had a few dresses as inspiration, and Sue pulled a few more that she thought I might like. I stepped into a dress, looked in the mirror, and was like, oh, hello, what dress is this? It was the dress. In addition to a low-pressure, comfortable environment, Sue has a plethora of knowledge about the dresses, lead times, and tips and tricks for brides-to-be.
A
Amanda Sent on 05/17/2022
5 out of 5 rating

Truly memorable

Bridals by Rochelle exceeded my bridal shopping experience! My bridesmaids also bought their gowns here, everything was perfect!
V
Victoria P. Sent on 08/16/2020
5 out of 5 rating

Excellent value

I had gone to a few bridal shops before I found this one and I was getting very nervous that I would never find a dress I liked. The selection at this boutique is so much better then other shops I went to. I was able to find my dream dress within minutes of being there. They had my size in stock and I was able to get it delivered in two weeks! I got my dress just in time before everything shut down due to covid. I would 100% recommend this boutique, it’s small enough that you’re not overwhelmed but big enough to have an excellent assortment. The price of the dress was a lot less money then I expected so that was an added bonus.
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Awards

38
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner

Deals

Professional Network & Endorsements

7 Endorsements
Shoreshotz photography Shoreshotz photography Wedding Photographers

Sue and the girls at Bridals By Rochelle saved the day for me on my own wedding ..... and I have been referring my brides to them since. Absolutely the best service, best seamstress and a gorgeous selection of bridal gowns, flower girls and bridesmaids!

Katydid Flowers Katydid Flowers Wedding Florists

Brides by Rochelle is your go to place for weddings, proms or that special dress for an event. New location is beautiful & always so many things to pick from. We like to send our clients there.

The Crystal Room The Crystal Room Banquet Halls

Sue is so a wonderful resource when choosing the right wedding dress. Her beautiful shop is a relaxing space to find the perfect wedding dress. She is knowledgeable and friendly, and will help guide you to the perfect dress.

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