Ava Laurenne was by far the best experience I had shopping for my dress. Michelle took such care in listening to what I envisioned and then provided me with options I hadn’t even thought of. I didn’t go in to my appointment expecting to find my dress, but she pulled her “wild card” and it took my breath away. From the moment you walk in the door, you feel special and know you’re in good hands! I wish I could relive that day over and over.

Where do I even begin? As a bridal consultant myself, I worried I wouldn’t have my own “bridal moment” as I’ve seen and tried on MANY dresses over the years. Prior to coming to ALB, I had been to 5 other stores and never really felt that feeling you’re supposed to feel. I wasn’t sure if it would happen for me. On top of that, I was diagnosed with breast cancer in January. The most exciting time in our life had to be paused, and then pushed back as I’ve been going through treatment. On our way down to the Outer Banks for a family vacation (we’re from Buffalo, NY), we decided to stop in Fredericksburg for the night. I knew I wanted to stop at Ava Laurenné because of their large selection of dresses, and I’m so happy I did. I was lucky enough to work with Katie. She knew my story as I had emailed the store ahead of time, but to Katie, I was a bride and not a cancer patient. She made me feel excited again for our wedding and to marry my best friend. Along with pulling dresses that I had seen online, she pulled one dress that was everything I told her I DIDN’T want. You can guess which dress I fell in love with. Even with the weight gain from medications and hair loss, I truly felt beautiful. I finally had my bridal moment. Katie is truly meant to work in bridal. I can’t thank her enough for what she did for both me and my family that day. For us, it was more than just a dress. Thank you so so much Katie!

Best. Experience. Ever. They truly do give you a princess experience (even if you do not buy the package). Julie and the rest of the girls are absolutely fantastic and work really hard to give you the “this is it” moment. Very happy that I bought my dress here!