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Frequently Asked Questions

What is WeddingWire?
How is WeddingWire different?
Why should I sign up?
Is it really free to sign up and be listed on WeddingWire?
Why does WeddingWire have Vendor Reviews?
How do the Reviews work?
Do I have control over my reviews?
How are WeddingWire reviews different from those on any other wedding website?
Does having more reviews affect my listing ranking?
What happens if I get a fraudulent review?
What happens if I get a Bad Review?
What happens if I find suspicious activities on WeddingWire?
I'm getting plenty of leads from other sources. Why should I still sign up with WeddingWire?
What specific features does WeddingWire provide?
How will engaged couples find my business?
How can I get a better placement?
What if I service more than one region?
Why should I sign up to get leads when most of my business is the result of word-of-mouth?
I lost/forgot my password . . . where can I reset it?
I am ready to sign up. What do I do?
I have more questions that aren't covered here, how can I get them answered?


What is WeddingWire?
WeddingWire is an online wedding community for Engaged Couples, Newlyweds and Wedding Vendors to connect with each other. WeddingWire provides cutting edge technology to the wedding industry through local vendor search, comparison shopping, wedding planning tools, and social networking. WeddingWire will serve as the most efficient lead generation source for wedding vendors through its innovative SmartMatch™ Lead Generation System.

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How is WeddingWire different?
WeddingWire seeks to empower its vendors. Our goal is to treat you with the utmost respect, to build an ongoing and lasting relationship, and to help maximize your business potential. We built this site to put you in control:

Control Your Dollars - Your dollars will drive results that you can see. WeddingWire gives you a personalized profile, a listing in our map-based catalog, and leads from brides in your area. You get all of them for FREE! By participating in our SmartMatch™ System, you can choose which leads you want to pursue. That puts you in complete control of your marketing dollars, and allows you to closely monitor your return on investment.
Control Your Reviews - Other sites have popular discussion boards, but one bride's negative comments can severely hurt your business. At WeddingWire, we have developed a detailed review process that is fair to vendors and brides alike. We validate ALL inbound reviews and work hard to preserve the integrity of the Review System.
Control Your Performance - At WeddingWire, you will be able to monitor how your business is performing and how you compare versus the rest of your competition. In addition, we will provide you with data about the customers your business attracts, along with potential strategies for growth. (Coming Soon!)
Control Your Business - You decide what leads to go after and which customers to work with. You can use our service as much as you would like, and we hope to see you often!

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Why should I sign up?
WeddingWire will allow your business to save time, energy, and money.

Save Time
Create your online Storefront and let brides come to you.
Qualified leads will be sent to you based on YOUR SmartMatch™ preferences.
You decide which leads to pursue. Go after the customers you want.
Save Energy
Our local focus will allow you to effortlessly connect with brides in your area.
Get Reviewed! Don't let yourself be held hostage by popular discussion boards. WeddingWire Ratings are accurate and let your previous clients speak on your behalf.
Receive detailed reports tracking your business performance and trends among your competition. (Coming Soon!)
Save Money
No Cost to sign up! Receive free leads, a catalog listing, and your own online Storefront for free!
More control over your dollars. Don't gamble your money away with traditional ads (print or online).

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Is it really free to sign up and be listed on WeddingWire?
Yes! WeddingWire is proud to be an equal-opportunity provider for all wedding vendors. There is absolutely no cost to sign up. In addition, you will receive the following services for FREE:
1) Basic Vendor Listing
2) Vendor Storefront
3) Vendor Tools
4) Detailed Reviews from past clients
5) Peer Endorsements
6) Performance Reports (Coming Soon!)
7) Receive Leads and Book Clients

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Why does WeddingWire have Vendor Reviews?
Reviews are extremely valuable to a transparent and efficient marketplace. WeddingWire strives to consolidate the honest opinions of the thousands of newlyweds who share their experiences with us. In turn, using this input, our reviews are designed to provide engaged couples with trustworthy information, allowing them to make smart decisions during their wedding planning.

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How do the reviews work?
Reviews submitted by brides are linked to your account and then combined with the rest of your prior reviews. The average of your reviews creates your total score, on a scale from 1 to 5. The more brides that review your business, the more accurate overall rating you will receive.

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Do I have control over my reviews?
WeddingWire is the first to give you "limited control" over your reviews:
Invite Your Customers - WeddingWire allows you to invite your legitimate newlywed customers to review your business/service.
Respond to Reviews - You are allowed to comment on any reviews (good or not so good) that you receive.
Dispute Resolution - Should there be a fraudulent review, you may dispute the rating and WeddingWire will investigate on your behalf.

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How are WeddingWire reviews different from those on any other wedding website?
At WeddingWire, you don't have to be afraid of reviews. Our review system is based on the total average of your ratings. If you are a legitimate business with a strong service record, your customers and history of success will speak on your behalf. No one poor review can hurt your business. Similar to eBay's successful review system, you can also post a response to any review your company receives and your comments will then be seen by the community.

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Does having more reviews affect my listing rank?
Yes! If you have a basic, free listing with WeddingWire, you can improve your listing ranking by getting more reviews. The WeddingWire Vendor Catalog ranks basic listings from most NUMBER of Reviews to the least. If you would like to further improve your listing ranking, you can upgrade to an Enhanced or Featured Listing.

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What happens if I get a fraudulent review?
If you receive a suspicious or fraudulent review, click on the "Dispute" link next to the review in question. This will alert WeddingWire's Fraud Department. We will then temporarily suspend that review and investigate. Should the review be verified, it will be placed back on your Storefront. If not, it will be removed permanently.

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What happens if I get a Bad Review?
If you get a bad review, the first question is whether it is deserved or not. If it is a legitimate review, you can choose to defend your position by responding to this review. You may also invite more of your newlywed customers to review you to boost your overall ratings.

**Any attempt to manipulate these ratings and reviews is a clear violation of WeddingWire policy and may result in the removal and permanent ban of an establishment from WeddingWire

WeddingWire will NOT remove a review solely because it represents a low rating.

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What happens if I find suspicious activities on WeddingWire?
If you find suspicious activities happening on WeddingWire, please notify us immediately. You can notify us through the "Flag as Inappropriate" link or by Contacting Us with details of the violation/abuse. WeddingWire treats fraudulent activities very seriously and will take immediate action.

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I'm getting plenty of leads from other sources. Why should I still sign up with WeddingWire?
If you're getting plenty of leads, that's GREAT! Continue to do what you're doing because you are on the right track!

However, consider this...

WeddingWire doesn't cost you anything to build a Storefront and to list your company on its vendor catalog. With NO upfront cost, WeddingWire is a perfect complement to your other lead generation sources. In addition, how is the lead quality from your current lead sources? Are they qualified and profitable? Are you spending an enormous amount of time negotiating to no end? Wouldn't you rather have quality leads? If so, WeddingWire is your access to generating highly qualified leads. So consider supplementing your other marketing channels with WeddingWire. It doesn't cost you anything to start receiving qualified leads!

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What specific features does WeddingWire provide?
WeddingWire was designed with your needs in mind, and we have created a site that provides you with these key features:

Storefront
Showcase your Portfolio
Add a video introduction
Information about YOU

Reviews
Let your customers speak on your behalf
Get endorsements from other vendors you've worked with!

Listing
FREE listing in our exclusive map-based search
Expose your Storefront and ratings to attract more engaged couples

Leads
FREE access to engaged couples looking to acquire your services or goods
Access to your potential customers beyond standard business hours

Marketing
Post any events, open houses, trunk shows you are hosting or participating in
Promote your business by offering deals, discounts, or freebies

Analytics (Coming Soon!)
Know what's happening in your local industry
Helps you make better business decisions

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How will engaged couples find my business?
WeddingWire will deliver business to you in two ways:

1. Local Vendor Search: We provide the first map-based wedding vendor search. Engaged couples can search among any of our categories to find your business. We then provide them with information about your business and how to contact you. WeddingWire provides you with a free basic listing within our vendor search with the ability to enhance your listing. Enhanced and Featured listings (shown below) can be purchased after signing up.

Basic ListingEnhanced/Featured Listing
2.SmartMatch™  : An industry-first process that allows engaged couples to request an estimate for their wedding services. You receive highly relevant leads from engaged couples with all the details about their upcoming weddings. You then get to decide what leads to go after and which customers to work with. WeddingWire is currently not charging for SmartMatch™. This means you can receive leads and book clients on WeddingWire at no charge.

Learn more about the SmartMatch™ Lead Generation System.

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How can I get a better placement?
You can do it in a matter of minutes! Even though basic listings are free, vendors may choose to have a better placement in our search results. WeddingWire offers two additional listing types: Enhanced and Featured.

Please Contact Us to receive information about upgrading your listing.

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What if I service more than one region?
Your WeddingWire account includes one complimentary region. If your business services more than one region, you will need to upgrade your listing to an Enhanced or Featured listing.

Please Contact Us to receive information about upgrading your listing.

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Why should I sign up to get leads when most of my business is the result of word-of-mouth?
While word of mouth will always play its role in wedding planning, often vendors are stuck with leads that are not highly profitable or practical. These clients can be poorly matched to your services and/or prices, or you could end up having to drive great distances for the job. With WeddingWire, leads are specifically matched to your business profile and preferences, maximizing your performance and profit. More importantly, as we steadily move into the 21st century, the newest generation of brides is all the more internet-savvy, becoming increasingly reliant on the internet to satisfy their wedding needs.

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I lost/forgot my password . . . where can I reset it?
No problem! Reset your password here.

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I am ready to sign up. What do I do?
Proceed to http://vendors.weddingwire.com to join the WeddingWire community.

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I have more questions that aren't covered here, how can I get them answered?
Feel free to Contact Us so we can answer all of your questions!
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