We originally went here because my parents bought their rings here. It is a small jeweler, but they are near the campus of MSU, so they deal with a lot of students. It was the only jeweler that I went into that didn't blow me off because I look so young, so we gave them our business. They sold us the quality and price that we were looking for, and didn't try to upsell us or treat us as second rate because we weren't buying platinumm. Follow up service has been excellent there too.