How to Interpret Vendor Reviews

Posted by csancho on Aug 13, 2014

With most business interacting online and selling their products online, it gives the consumer the opportunity to share their experiences more easily.  In fact, shoppers will most often find a forum specifically designed for consumer reviews and if not, then they may be able to respond on the companies Facebook or other business profiles. As a soon-to-be, you are going to want to have the best quality and the best service, so you will most likely be searching through the various comments on vendor websites and profiles to see what passed customers think. This is great, but let’s be honest, sometimes it is very hard to judge how accurate the reviews are, especially when they seem to contradicting. Take a gander at these tips on how to judge accuracy and interpret the reality behind the review.

  1. Take a Step Back: This goes for both negative and positive reviews, and what we mean by this is to read reviews critically and don’t just soak up what someone says online as the absolute truth. Reviews online are very easy to do and can be done without any sort of filter. This means that yes, reviewers can speak their mind, but also that there is not any accountability or filter.
  2. If there is a star system and a comment box, look at both: An easy mistake when there is a star system available is to use that as your only gauge, but I cannot even count how many times a comment contradicts how many stars are given. This will happen when there is an auto or default setting, so if a reviewer forgets to set a star level, they may be leaving a positive review with no stars or a negative review with five stars.
  3. Read the Positive and the Negative:  This is important when buying just about anything. If you only read the pros, you may miss some cons that may make or break the purchase for you.
  4. What is not important to one person, may be important to you. For example, if your mother is a die hard cheesy sci fi fan and she gives a review to a movie saying the fight scenes were epic and the evil monsters look so real, you may want to be wary that the main actress will scream just a few seconds too late and that the zombies make up is smeared half way through the film.
  5. Does this reviewer have a name? This goes along with the first tip. If the reviewer is anonymous, it may be that they just forgot to or didn’t see the point in filling out who they were, but it could also mean the person wanted to say something nasty without being caught OR that the business owner wants to fluff their reviews. Both happen, but not always.
  6. Keep in Mind the Client. Who do wedding vendors sell to? Stressed out brides or people feeling the effects of being so closely related to stressed out brides.  With this, there may be some overreaction and perhaps a few dramatic claims that the customer service was completely awful. So keep in mind, that the customer service could be perfectly adequate, but was unable to provide the bride with the exact shade of purple that she was looking for.

weddingwire-reviewsPhoto by Melissa Copeland Photography

If you got married in the past few months, you may be experiencing a very real condition known as wedding withdrawal. The symptoms include obsessively looking at your wedding photos, wearing your veil around the house when you’re home alone, and checking to make sure that the top tier of your cake is still in the freezer (and maybe sneaking a taste). However, there is a cure for this condition – it’s all about paying it forward!

Take a few minutes to review your wedding vendors on WeddingWire to help recently engaged couples plan their weddings. You’ll not only be doing a good deed, but you’ll get a free gift, too! If you write two reviews before October 20th, we’ll send you a promo code that you can redeem for a free 8 x 10 easy canvas print. Get a print of your favorite wedding photo to help you relive your amazing wedding day and snap out of that post-wedding funk. Think of it as a wedding present from us.

Is your wedding coming up soon? You can write reviews for your wedding dress, invitation, favor and jewelry vendors and get the free gift as well!

So whether you’re married or engaged, congratulations – and help other engaged couples find their perfect vendors by writing reviews!

Should blogger brides let their vendors know?

Posted by lilac on Dec 06, 2010

I have an ethical dilemma ladies that I would like some advice on.

Should I tell my vendors that I blog?

Image from: zankyou.com

More specifically, should I tell them that I will blog about them?

I ask for multiple reasons but mainly because I have refrained for the most part from using names when I complain about bad vendors. But then I feel like I have the responsibility to let other brides know who to avoid. And I’m the kind of person who rates my professors so you can bet I’ll review my vendors places other than here as well.

The Power of Recommendations

Posted by lilac on May 24, 2010

As a business student the wedding industry makes me feel powerful! Lilac Dude and I are the first in our circle of friends to tie the knot. One of our friends proposed to his girlfriend today and she said yes! It got me thinking about how many newly engaged (or almost engaged) couples have come to us for recommendations. In the past six months, 10 different couples that we know have become engaged. (And we have a few friends who we predict will be popping the question soon!)

Wedding-Bride-and-Groom-Attire-Tammy Sue Allen

Lilac Dude has counseled several guys on engagement rings and we counted ourselves lucky to help another friend figure out how he wanted to propose to his lovely lady. I find myself talking dresses, flowers and photographers with different brides to be. This is where I have power, I can recommend using certain vendors and recommend steering clear of many others (David’s Bridal for one).