Everything You Need to Know About Bridal Fashion Week

Posted by Sarah T. on Apr 12, 2016


You know Fashion Week, right? It’s an opportunity for editors, writers, boutique owners, and buyers to view upcoming ready-to-wear and couture collections so they can get a sneak peek at the up-and-coming fashion trends. Bridal Market is the same, except the focus is wedding and bridesmaid dresses, along with shoes, veils, jewelry, and other accessories. While Bridal Market is the industry term for the weeklong series of shows and presentations, it’s also known as Bridal Fashion Week.

Designers present their collections at shows, presentations, or one-on-one appointments, which take place all around New York City from hotel rooms to convention spaces, personal studios to ballrooms.

OK—Why should I care?

Collections hit the stores roughly six months after they hit the runways. So if you’re not quite ready to go wedding dress shopping, but are ready to start brainstorming, viewing the collections will give you an idea of what will actually be available come shopping time.

If you’ve already purchased your gown, you can get inspired by how looks are accessorized on the runway. WeddingWire Editors attend every Market, and we post our favorite details with the hashtag #WWxBFW on Instagram, TwitterFacebook, and Snapchat. Be it a blinged out sash or an unexpected neckline, you can incorporate these trends into your own wedding day look!

You know, that actually sounds kind of fun. How long does a show last? 

The formal presentation is actually very short—usually no longer than 10 or 15 minutes. Which makes sense, when you think about it—it only takes a few seconds for a model to sashay up and down a runway.

And what’s the difference between a runway show and a presentation?

Both have their merits! A runway show is what you think of when you typically think of Fashion Week. Attendees sit on opposite sides of a long runway, and models wearing gowns walk up and down a few times. Runway shows are great because they allow us to see how gowns move, which is pretty important considering the real brides who wear them will be walking down their own sort of runway at their ceremony.

A presentation, on the other hand, is a more intimate event. Fewer people usually attend, and dresses are either presented on models or mannequins. These appointments allow industry insiders to get up close and personal with the gowns. We have the opportunity to feel the fabric, admire beautiful beadwork, and better understand each dress individually.

Overall, both help us editors discern what the best dresses are to present to you, the future bride, at the end of Market.

Got it. Editors go to Bridal Market to report on new styles. What do boutique owners and buyers do?

Their purpose is even more important—they attend Market to stock their stores! When a boutique owner/buyer makes an appointment to view a collection, they also place orders for the gowns they’ll carry in their stores. An important detail to note: not all dresses are ordered as is. Boutique owners know their audience better than anyone, and will sometimes work with designers to tweak gown styles to better suit brides in their area of the country. This can be anything from changing the color of the skirt underlay to adding cap sleeves to a strapless style.

Alright, I’m officially pumped for Bridal Market. What’s the best way for me to follow along?

Starting April 13th we’ll be posting on Instagram, Twitter, and Facebook—find us on any one of these platforms and look for the hashtag #WWxBFW for even more of-the-moment coverage. If you want to get in on the exclusive behind-the-scenes action, add “weddingwire” on Snapchat!

Just looking to browse neatly organized photos of the newest collections? Not a problem—we’ll have that, too! Check back in with us after the end of Market on April 19th to see photos of the full collections in our Fashion Ideas section!

Got more dress questions? WeddingWire’s Sarah Title, Elizabeth Stiles, Jacqueline Tynes and Halie Greening will be at New York Bridal Market from Wednesday April 13th through Tuesday April 19th—tweet @WeddingWire to get in touch!

Gown in photo by Amsale, Photo by Dan Lecca

Original article by Sarah Zlotnick

WeddingWire’s To Market, To Market Party!

Posted by Kim on Oct 12, 2015

All photos by Heartfelt Studio

The bridal fashion elite were in full force at the WeddingWire “To Market, To Market” party kicking off New York Bridal Market! Held at the Wayfarer, fashion insiders were treated to a variety of pre-market goodies including makeovers by GLAMSQUAD, personalized calligraphed notebooks by Eliza Gwendalyn, a GIF-booth from Smilebooth, and much more! Monte Durham, star of Say Yes to the Dress: Atlanta, was on hand for selfies, as were fabulous designers like Olia Zavozina, and the team from Jean-Ralph Thurin. It was the perfect way to get pampered and celebrate before the hectic (but always amazing!) New York Bridal Market!

Special thanks to our partners the Wayfarer, GLAMSQUAD, Honest Tea, illy issimo, Eliza Gwendalyn, Uber, Jarrell Entertainment, Yosi Samra, Heartfelt Studio, Smilebooth, and True Florette Floral Design for making this event an amazing experience.

New York Bridal Market is still in full force! Want a front-row seat to all the brand-new bridal fashion? Follow our editors on Instagram, Twitter, Snapchat (we’re weddingwire!), and Periscope, and view the newest collections on our Fashion page! And be sure to regram your favorite Instagram photo from WeddingWire’s Bridal Market coverage with the tag #WWxBFW and @weddingwire for a chance to win the stylish swag bag from the party!










Another Fall Bridal Fashion Week has come and gone, and our Editorial Team witnessed some truly memorable moments that were both on and off fashion designer runway shows. Editor Sarah Zlotnick’s favorite? “New York City is an exciting place for wedding fashion because it’s an exciting place for love. While jetting between fashion shows one day, I walked right into this couple taking their engagement pictures in the middle of Times Square. I wanted to scoop the bride-to-be up and take her with me!” she said. Read more that singularly knocked her socks off here.

10 Must-Know Trends Of Bridal Fashion Week

Posted by Caitlin on Apr 30, 2014


Dress Designers (from left to right): Anna Maier/Ulla-Maija and Jenny Packham

After 37 Facebook statuses, 135 Instagrams, 74 tweets, 274 WedStyle images uploaded, and 55 designer runway shows posted, Bridal Fashion Week has officially come to an end! Whew — WeddingWire’s editorial team now has more wedding dress inspiration than ever before. So, what exactly do they do with it all? Discover the 10 must-know trends that are worth any bride-to-be’s while.

Top 12 Beach Wedding Dresses, Fall 2014

Posted by Caitlin on Nov 08, 2013


Dress Designers (from left to right): Kelly Faetanini and Christos 

New York Bridal Market‘s Fall 2014 collections were full of wedding dresses that are light, airy, and comfortable — perfect for a destination wedding under the sun with your toes in the sand and ocean as your backdrop. Whether you’re looking for a modern v-neck, casual sweetheart (in green!), or bohemian beaded capped sleeves, here’s a photo gallery of our top 12 favorite beach wedding dresses to inspire you.