Everything You Need to Know About Bridal Fashion Week

Posted by Sarah T. on Apr 12, 2016

NEW YORK BRIDAL FASHION WEEK

You know Fashion Week, right? It’s an opportunity for editors, writers, boutique owners, and buyers to view upcoming ready-to-wear and couture collections so they can get a sneak peek at the up-and-coming fashion trends. Bridal Market is the same, except the focus is wedding and bridesmaid dresses, along with shoes, veils, jewelry, and other accessories. While Bridal Market is the industry term for the weeklong series of shows and presentations, it’s also known as Bridal Fashion Week.

Designers present their collections at shows, presentations, or one-on-one appointments, which take place all around New York City from hotel rooms to convention spaces, personal studios to ballrooms.


OK—Why should I care?

Collections hit the stores roughly six months after they hit the runways. So if you’re not quite ready to go wedding dress shopping, but are ready to start brainstorming, viewing the collections will give you an idea of what will actually be available come shopping time.

If you’ve already purchased your gown, you can get inspired by how looks are accessorized on the runway. WeddingWire Editors attend every Market, and we post our favorite details with the hashtag #WWxBFW on Instagram, TwitterFacebook, and Snapchat. Be it a blinged out sash or an unexpected neckline, you can incorporate these trends into your own wedding day look!

You know, that actually sounds kind of fun. How long does a show last? 

The formal presentation is actually very short—usually no longer than 10 or 15 minutes. Which makes sense, when you think about it—it only takes a few seconds for a model to sashay up and down a runway.

And what’s the difference between a runway show and a presentation?

Both have their merits! A runway show is what you think of when you typically think of Fashion Week. Attendees sit on opposite sides of a long runway, and models wearing gowns walk up and down a few times. Runway shows are great because they allow us to see how gowns move, which is pretty important considering the real brides who wear them will be walking down their own sort of runway at their ceremony.

A presentation, on the other hand, is a more intimate event. Fewer people usually attend, and dresses are either presented on models or mannequins. These appointments allow industry insiders to get up close and personal with the gowns. We have the opportunity to feel the fabric, admire beautiful beadwork, and better understand each dress individually.

Overall, both help us editors discern what the best dresses are to present to you, the future bride, at the end of Market.

Got it. Editors go to Bridal Market to report on new styles. What do boutique owners and buyers do?

Their purpose is even more important—they attend Market to stock their stores! When a boutique owner/buyer makes an appointment to view a collection, they also place orders for the gowns they’ll carry in their stores. An important detail to note: not all dresses are ordered as is. Boutique owners know their audience better than anyone, and will sometimes work with designers to tweak gown styles to better suit brides in their area of the country. This can be anything from changing the color of the skirt underlay to adding cap sleeves to a strapless style.

Alright, I’m officially pumped for Bridal Market. What’s the best way for me to follow along?

Starting April 13th we’ll be posting on Instagram, Twitter, and Facebook—find us on any one of these platforms and look for the hashtag #WWxBFW for even more of-the-moment coverage. If you want to get in on the exclusive behind-the-scenes action, add “weddingwire” on Snapchat!

Just looking to browse neatly organized photos of the newest collections? Not a problem—we’ll have that, too! Check back in with us after the end of Market on April 19th to see photos of the full collections in our Fashion Ideas section!

Got more dress questions? WeddingWire’s Sarah Title, Elizabeth Stiles, Jacqueline Tynes and Halie Greening will be at New York Bridal Market from Wednesday April 13th through Tuesday April 19th—tweet @WeddingWire to get in touch!

Gown in photo by Amsale, Photo by Dan Lecca

Original article by Sarah Zlotnick

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Photos (from left to right): Dan Lecca; Dress Designers (from left to right): Disney Fairy Tale Weddings by Alfred Angelo and Della Giovanna 

This past weekend, our editors spent countless hours catching taxis and subways from show to show across the Big Apple! Want to get in all the action? You totally can! Their gorgeous first glimpses from the Fall 2015 bridal collections include every Disney fairy tale princess like Elsa, Rapunzel, Belle, and Jasmine from Alfred Angelo, 1920s-inspired old Hollywood glamour from Johanna Johnson, gold accessory accents galore from Della Giovanna, sexy, deep v-necklines from Rivini, and pure boho-chicness from Claire Pettibone and Delphine Manivet.

Of course, this is only a snippet of our exclusive coverage. Check out our main Bridal Fashion Week landing page for even more slideshows, our Instagram, Twitter, Facebook, Pinterest feeds, and an added bonus: WedStyle, WeddingWire’s inspiration app. Oh, and let’s not forget Snapchat too!

We’re Off To Fall New York Bridal Fashion Week!

Posted by Caitlin on Oct 08, 2014

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Hip hip hooray! Fall Bridal Fashion Week starts TODAY in New York City. Our Editorial Team can barely contain their excitement to see the newest (latest and greatest) wedding, bridesmaid, and accessories collections fresh-off-the-runways. (Not sure what it exactly is? Read our easy-to-understand primer). Of course, they will be documenting almost everything in real time, so be sure all you newly-engaged ladies are following along. Join us on Instagram, Twitter, Facebook, Pinterest, and an added bonus WedStyle, WeddingWire’s inspiration app! Plus, our dedicated Bridal Market Landing Page will be filled to the brim with prettiness in a matter of no time.

10 Must-Know Trends Of Bridal Fashion Week

Posted by Caitlin on Apr 30, 2014

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Dress Designers (from left to right): Anna Maier/Ulla-Maija and Jenny Packham

After 37 Facebook statuses, 135 Instagrams, 74 tweets, 274 WedStyle images uploaded, and 55 designer runway shows posted, Bridal Fashion Week has officially come to an end! Whew — WeddingWire’s editorial team now has more wedding dress inspiration than ever before. So, what exactly do they do with it all? Discover the 10 must-know trends that are worth any bride-to-be’s while.

The Most Popular New Wedding Dresses on WedStyle

Posted by Caitlin on Apr 23, 2014

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Dress Designers (from left to right): Amsale and Kelly Faetanini

WeddingWire’s editorial team just returned from New York Bridal Market a little over a week ago. Give them a round of applause because they spent countless seconds, minutes, hours, and even days uploading photos to our new Wedstyle app as wedding dresses were practically coming down the runways. Want to know which ones were top-rated? See more of the looks YOU loved here.