Recent wedding dress Posts


Looking to save money on a wedding dress? Well, you’re shopping at just the right time! On Saturday, July 16, more than 800 locally-owned bridal salons around the United States and Canada will be participating in the National Bridal Sale Day—offering discounts of up to 80 percent off on wedding dresses, bridesmaid dresses, and evening wear. Want to find out which bridal salons near you are participating? Visit the WeddingWire Events page, click on the city closest to your location, and get all the details on making an appointment at a participating salon near you. Happy shopping—and saving!

Everything You Need to Know About Bridal Fashion Week

Posted by Sarah T. on Apr 12, 2016


You know Fashion Week, right? It’s an opportunity for editors, writers, boutique owners, and buyers to view upcoming ready-to-wear and couture collections so they can get a sneak peek at the up-and-coming fashion trends. Bridal Market is the same, except the focus is wedding and bridesmaid dresses, along with shoes, veils, jewelry, and other accessories. While Bridal Market is the industry term for the weeklong series of shows and presentations, it’s also known as Bridal Fashion Week.

Designers present their collections at shows, presentations, or one-on-one appointments, which take place all around New York City from hotel rooms to convention spaces, personal studios to ballrooms.

OK—Why should I care?

Collections hit the stores roughly six months after they hit the runways. So if you’re not quite ready to go wedding dress shopping, but are ready to start brainstorming, viewing the collections will give you an idea of what will actually be available come shopping time.

If you’ve already purchased your gown, you can get inspired by how looks are accessorized on the runway. WeddingWire Editors attend every Market, and we post our favorite details with the hashtag #WWxBFW on Instagram, TwitterFacebook, and Snapchat. Be it a blinged out sash or an unexpected neckline, you can incorporate these trends into your own wedding day look!

You know, that actually sounds kind of fun. How long does a show last? 

The formal presentation is actually very short—usually no longer than 10 or 15 minutes. Which makes sense, when you think about it—it only takes a few seconds for a model to sashay up and down a runway.

And what’s the difference between a runway show and a presentation?

Both have their merits! A runway show is what you think of when you typically think of Fashion Week. Attendees sit on opposite sides of a long runway, and models wearing gowns walk up and down a few times. Runway shows are great because they allow us to see how gowns move, which is pretty important considering the real brides who wear them will be walking down their own sort of runway at their ceremony.

A presentation, on the other hand, is a more intimate event. Fewer people usually attend, and dresses are either presented on models or mannequins. These appointments allow industry insiders to get up close and personal with the gowns. We have the opportunity to feel the fabric, admire beautiful beadwork, and better understand each dress individually.

Overall, both help us editors discern what the best dresses are to present to you, the future bride, at the end of Market.

Got it. Editors go to Bridal Market to report on new styles. What do boutique owners and buyers do?

Their purpose is even more important—they attend Market to stock their stores! When a boutique owner/buyer makes an appointment to view a collection, they also place orders for the gowns they’ll carry in their stores. An important detail to note: not all dresses are ordered as is. Boutique owners know their audience better than anyone, and will sometimes work with designers to tweak gown styles to better suit brides in their area of the country. This can be anything from changing the color of the skirt underlay to adding cap sleeves to a strapless style.

Alright, I’m officially pumped for Bridal Market. What’s the best way for me to follow along?

Starting April 13th we’ll be posting on Instagram, Twitter, and Facebook—find us on any one of these platforms and look for the hashtag #WWxBFW for even more of-the-moment coverage. If you want to get in on the exclusive behind-the-scenes action, add “weddingwire” on Snapchat!

Just looking to browse neatly organized photos of the newest collections? Not a problem—we’ll have that, too! Check back in with us after the end of Market on April 19th to see photos of the full collections in our Fashion Ideas section!

Got more dress questions? WeddingWire’s Sarah Title, Elizabeth Stiles, Jacqueline Tynes and Halie Greening will be at New York Bridal Market from Wednesday April 13th through Tuesday April 19th—tweet @WeddingWire to get in touch!

Gown in photo by Amsale, Photo by Dan Lecca

Original article by Sarah Zlotnick

Top Wedding Ideas From This Week {June 17, 2015}

Posted by Caitlin on Jun 17, 2015

Are you in need of some wedding inspiration this hump day? Our Editorial Team is busy writing content for our newly-launched Ideas Section! Each week, they’ll share their favorite articles and slideshows on Wednesdays at noon. Check out this roundup below:

Wedding Planning Faux-Pas from The Pros – Find out the do’s and don’ts of wedding planning straight from these six experts.

Katelyn James

Photo: Katelyn James Photography

What Kind Of Bride Are You? – Let’s see if you are laid-back, detailed, people pleaser, or gotta have it all? Take the quiz!


Photo: Katelyn James Photography

10 Awesome Ideas For Your Warm Weather Wedding – Consider keeping it cool with non-expensive extras such as sunglasses.

dan & erin photocinema

Photo: Dan & Erin PhotoCinema 

 6 Ways To Keep The Party Going All Night Long – Don’t stop the party after the party!


Photo: Eager Hearts Photography Co

6 Of Our Favorite Wedding Vows –  Watch a few of our favorite real wedding videos that are bound to break that writer’s block.

Video: Alumiq Productions 

Top Wedding Ideas From This Week {June 10, 2015}

Posted by Caitlin on Jun 11, 2015

Are you in need of some wedding inspiration this hump day? Our Editorial Team is busy writing content for our newly-launched Ideas Section! Each week, they’ll share their favorite articles and slideshows on Wednesdays at noon. Check out this roundup below:

Wedding Dress Shopping Don’ts From The Experts – Worried you won’t find the bridesmaid dress of your dreams?


Photo: Natalie Franke Photography

Bachelorette Party Game: 21 Questions – Pour a bottle of bubbly into wine glasses for your gorgeous gals and pass out this PDF!


Photos (from left to right): WF Photography

10 Favorite Moments From Real Brides – There are a whirlwind of wonderful moments during a wedding! Brides share the split second that stands out most to them.

gideon photography

Photo: Gideon Photography

7 Benefits Of Having a Brunch Wedding – Find out why you should move your marriage between the hours of 9 a.m. and 3 p.m.


Photo courtesy of: LVL Weddings & Events

5 Conversations Every Couple Must Have Before Getting Hitched – Home, health, family, finance, and . . . religion.


Photo: Paul Francis Photography

Top Wedding Ideas From This Week {June 3, 2015}

Posted by Caitlin on Jun 03, 2015

Are you in need of some wedding inspiration this hump day? Our Editorial Team is busy writing content for our newly-launched Ideas Section! Each week, they’ll share their favorite articles and slideshows on Wednesdays at noon. Check out this roundup below:

A Wedding Family Portrait Checklist To Give To Your Photographer – Print out these photo op combination ideas.


Photo: Krista A. Jones Photography

7 Tips For Giving The Best Wedding Toast EVER – Blanking on what you should say for your BFF’s toast?

matthew nigel photography. reception toast

Photo: Matthew Nigel Photography

15 Bridal Shower Invitations For Every Theme – Kick-start the planning process for one of the funnest festivities by perusing through gorgeous paper goods.


Photo Courtesy of lemon & lime event design

12 Photos That Prove Brides Don’t Have To Wear White – Whoever said brides had to wear white were clearly wrong.


Photo: Stacey Hedman Photography

What’s Your Wedding Flower IQ? – Let’s see if you are a seed, stem, bud, or blossom? Take the quiz!


Photo: Alison Dunn Photography