At the beginning of this year, the number one heralded trend in weddings was “Back to Basics.” In the wedding stationery business, we have certainly seen this trend taking hold, though perhaps in a different form than the doom-and-gloom economic forecasters predicted!
What’s proven to be hot this year in wedding stationery? A simplified approach to the wedding invitation, with fewer accessory cards and stationery components. A big trend for these “back to basics” brides is to include a single, small accessory card with the invitation directing guests to the couple’s dedicated wedding Web site. We love the flexibility and customization possibilities of wedding Web sites, and many no-cost options abound (check out WeddingWire and OneWed).
If a chock-full pocket-style wedding invitation isn’t for you, consider yourself a trendsetter and opt for a streamlined approach!