Being real and natural takes wedding photographs to the next level. Capturing tenderness and joy is impossible to do with posed traditional wedding pictures. Though the posed photographs have their function, the true memories of the wedding are caught in the unique moments of the day. The embrace of father and bride or the wedding couple's gaze or the exuberance of the flower girl dancing with the groom are the hidden moments of greatest joy for the couple.

William Chang is an edgy and creative photographer who is excited to be able to exhibit the existing emotion of the day so well by guiding the photographs not posing them. The beauty of the day is in those emotions, and William Chang knows and works with the emotion. Tears of sadness and joy are caught in his unconventional yet beautiful work. His ultimate objective is to display each person's unique style through actions and expressions as well as through realistic experiences and natural surroundings. If a limo is used, the experience in the limo is a prime location for quality shots. He, also, wants to complement his subjects to the fullest, and by catching them in real moments, he is able to do that. His emphasis on spontaneity and freshness sets his work apart from other photographers.

He finds his inspiration for his work from each person and couple that he works with. Each client has his own unique personality, and William Chang takes the time to build a relationship with the individuals and couples he shoots. As he gets to know each client, different ideas emerge to display personalities and feelings. He believes everyone is special and everyone deserves a significant experience. In his work, his enthusiasm for the momentous occassion is revealed.

Every bride is painted as a beautiful princess, and every couple glows in his work.