Our staff is highly trained in product knowledge, fashion, and customer service. We want you to receive the best advice and service for your occasion! We have been very successful because we have always brought our customers the best quality for the best prices GUARANTEED! Being able to bring our customers beautiful dresses & accessories at an affordable price is what we do best. Our goal is to provide complete one stop shopping for all brides, bridesmaids and all special occasion events. Located at 292 West Boylston Street, Worcester, MA – we provide the personal quality service brides, wedding parties, and prom girls have depended on for over 80 years. We are proud to be the largest supplier of wedding attire and accessories in our area. Our goal is to make your shopping experience the best it can possibly be! We carry only name brand items, no knock-offs, no seconds! Everything we sell we are an authorized dealer for. We only sell from manufacturers with whom we have accounts and a direct personal relationship. Our personal relationships with designers not only save you money but also ensure superior communication and service.